It’s been a milestone year for nonprofit local news. The number of nonprofit newsrooms in the United States has more than doubled in the last five years, and in 2022, we saw ambitious projects like Capital B, The Baltimore Banner and Signal Cleveland launch, filling holes in media markets with their in-depth local accountability journalism.
This progress should be encouraging, particularly as the traditional commercial model of producing news continues to face tough economic headwinds. Across the country, large cities and rural communities alike are increasingly lacking any source of trusted news about what’s happening around them — according to scholar Penny Abernathy in her 2022 report The State of Local News, more than one-fifth of U.S. citizens live in news deserts, with very limited access to local news, or in communities at risk of becoming news deserts. The American Journalism Project’s own research has found that even markets not commonly considered news deserts have seen crippling losses in local journalism resources in recent years. In fact, a Duke University study analyzing stories from 100 randomly selected local media outlets across the country found that only 17 percent of the news stories provided to a community were “truly local,” actually about or having taken place within the community. But more nonprofit newsrooms are opening up nationwide to fill these gaps in local reporting.
In 2023, we will not only continue to see more local news organizations open up shop, but also the sustainability and scalability of the nonprofit model to reach more communities that remain underserved by local news.
Abernathy and other observers of the field — like Nikki Usher in their book News for the Rich, White, and Blue — are concerned that nonprofit news won’t be able to address rural markets or low-population communities lacking adequate local news and information resources because philanthropic resources tend to be overwhelmingly concentrated in denser, more urban population centers.
At its core, the question of whether nonprofit news can successfully engage more and more underserved communities — particularly those that are traditionally harder to reach — is one of sustainability. We are beginning to see the maturation of and experimentation by a number of individual organizations showing how nonprofit news can scale to do just that.
Recently, we’ve seen several successful iterations of a network model of nonprofit local news.
The Beacon, for example, began as a public service-journalism nonprofit serving the Kansas City metro area, and was able to expand into a regional news network with a second hub in Wichita, thanks in part to a generous grant from the Wichita Community Foundation and a commitment to a shared infrastructure that benefits both newsrooms. Spotlight PA, which was founded in Harrisburg in 2019 to conduct rigorous, investigative reporting on the Pennsylvania state government, launched its first regional reporting bureau this year in State College, Pennsylvania. The new bureau brings the state capital-based parent organization’s brand of nonpartisan accountability reporting to State College, Centre County, north-central Pennsylvania, and the Northern Tier — all parts of the state that have sorely lacked such public service journalism. And this month, Signal Ohio, announced a new CEO to lead the organization and turn the launch of the organization’s first newsroom, Signal Cleveland, into a statewide network.
The network model relies on a shared business and operations infrastructure to allow individuals or small teams of journalists to report in underserved communities that would otherwise struggle to sustain a local news outlet. In addition, these networks also open up a wider, regional base of funders for news organizations to engage. The power of networks means greater operational sustainability and expanded reach to more and more communities.
Given the scale of the problem, there is an imperative for nonprofit local news organizations to grow. We will continue to see new models in how we finance and sustain local nonprofit news to reach new, underserved communities of all kinds.
Sarabeth Berman is the CEO of the American Journalism Project.
It’s been a milestone year for nonprofit local news. The number of nonprofit newsrooms in the United States has more than doubled in the last five years, and in 2022, we saw ambitious projects like Capital B, The Baltimore Banner and Signal Cleveland launch, filling holes in media markets with their in-depth local accountability journalism.
This progress should be encouraging, particularly as the traditional commercial model of producing news continues to face tough economic headwinds. Across the country, large cities and rural communities alike are increasingly lacking any source of trusted news about what’s happening around them — according to scholar Penny Abernathy in her 2022 report The State of Local News, more than one-fifth of U.S. citizens live in news deserts, with very limited access to local news, or in communities at risk of becoming news deserts. The American Journalism Project’s own research has found that even markets not commonly considered news deserts have seen crippling losses in local journalism resources in recent years. In fact, a Duke University study analyzing stories from 100 randomly selected local media outlets across the country found that only 17 percent of the news stories provided to a community were “truly local,” actually about or having taken place within the community. But more nonprofit newsrooms are opening up nationwide to fill these gaps in local reporting.
In 2023, we will not only continue to see more local news organizations open up shop, but also the sustainability and scalability of the nonprofit model to reach more communities that remain underserved by local news.
Abernathy and other observers of the field — like Nikki Usher in their book News for the Rich, White, and Blue — are concerned that nonprofit news won’t be able to address rural markets or low-population communities lacking adequate local news and information resources because philanthropic resources tend to be overwhelmingly concentrated in denser, more urban population centers.
At its core, the question of whether nonprofit news can successfully engage more and more underserved communities — particularly those that are traditionally harder to reach — is one of sustainability. We are beginning to see the maturation of and experimentation by a number of individual organizations showing how nonprofit news can scale to do just that.
Recently, we’ve seen several successful iterations of a network model of nonprofit local news.
The Beacon, for example, began as a public service-journalism nonprofit serving the Kansas City metro area, and was able to expand into a regional news network with a second hub in Wichita, thanks in part to a generous grant from the Wichita Community Foundation and a commitment to a shared infrastructure that benefits both newsrooms. Spotlight PA, which was founded in Harrisburg in 2019 to conduct rigorous, investigative reporting on the Pennsylvania state government, launched its first regional reporting bureau this year in State College, Pennsylvania. The new bureau brings the state capital-based parent organization’s brand of nonpartisan accountability reporting to State College, Centre County, north-central Pennsylvania, and the Northern Tier — all parts of the state that have sorely lacked such public service journalism. And this month, Signal Ohio, announced a new CEO to lead the organization and turn the launch of the organization’s first newsroom, Signal Cleveland, into a statewide network.
The network model relies on a shared business and operations infrastructure to allow individuals or small teams of journalists to report in underserved communities that would otherwise struggle to sustain a local news outlet. In addition, these networks also open up a wider, regional base of funders for news organizations to engage. The power of networks means greater operational sustainability and expanded reach to more and more communities.
Given the scale of the problem, there is an imperative for nonprofit local news organizations to grow. We will continue to see new models in how we finance and sustain local nonprofit news to reach new, underserved communities of all kinds.
Sarabeth Berman is the CEO of the American Journalism Project.
Zizi Papacharissi Platforms are over
Sarah Stonbely Growth in public funding for news and information at the state and local levels
Anika Anand Independent news businesses lead the way on healthy work cultures
Leezel Tanglao Community partnerships drive better reporting
Alexandra Borchardt The year of the climate journalism strategy
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Gordon Crovitz The year advertisers stop funding misinformation
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Julia Beizer News fatigue shows us a clear path forward
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Cory Bergman The AI content flood
Josh Schwartz The AI spammers are coming
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Esther Kezia Thorpe Subscription pressures force product innovation
Joshua P. Darr Local to live, wire to wither
Tre'vell Anderson Continued culpability in anti-trans campaigns
Jody Brannon We’ll embrace policy remedies
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Burt Herman The year AI truly arrives — and with it the reckoning
Sam Guzik AI will start fact-checking. We may not like the results.
Bill Grueskin Local news will come to rely on AI
Michael W. Wagner The backlash against pro-democracy reporting is coming
Victor Pickard The year journalism and capitalism finally divorce
Kathy Lu We need emotionally agile newsroom leaders
Laura E. Davis The year we embrace the robots — and ourselves
Simon Galperin Philanthropy stops investing in corporate media
Moreno Cruz Osório Brazilian journalism turns wounds into action
Alex Perry New paths to transparency without Twitter
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Don Day The news about the news is bad. I’m optimistic.
Janet Haven ChatGPT and the future of trust
Emma Carew Grovum The year to resist forgetting about diversity
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Jessica Clark Open discourse retrenches
Taylor Lorenz The “creator economy” will be astroturfed
AX Mina Journalism in a time of permacrisis
Al Lucca Digital news design gets interesting again
Elite Truong In platform collapse, an opportunity for community
Gina Chua The traditional story structure gets deconstructed
Upasna Gautam Technology that performs at the speed of news
Matt Rasnic More newsroom workers turn to organized labor
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Dannagal G. Young Stop rewarding elite performances of identity threat
Ayala Panievsky It’s time for PR for journalism
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Christoph Mergerson The rot at the core of the news business
Ariel Zirulnick Journalism doubles down on user needs
Nikki Usher This is the year of the RSS reader. (Really!)
Doris Truong Workers demand to be paid what the job is worth
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
Michael Schudson Journalism gets more and more difficult
Kerri Hoffman Podcasting goes local
Jacob L. Nelson Despite it all, people will still want to be journalists
Basile Simon Towards supporting criminal accountability
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Francesco Zaffarano There is no end of “social media”
Ryan Gantz “I’m sorry, but I’m a large language model”
Larry Ryckman We’ll work together with our competitors
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
John Davidow A year of intergenerational learning
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Masuma Ahuja Journalism starts working for and with its communities
Brian Stelter Finding new ways to reach news avoiders
Eric Ulken Generative AI brings wrongness at scale
Sarah Marshall A web channel strategy won’t be enough
Eric Thurm Journalists think of themselves as workers
Jesse Holcomb Buffeted, whipped, bullied, pulled
Mario García More newsrooms go mobile-first
Raney Aronson-Rath Journalists will band together to fight intimidation
Brian Moritz Rebuilding the news bundle
Elizabeth Bramson-Boudreau More of the same
Nicholas Diakopoulos Journalists productively harness generative AI tools
Peter Sterne AI enters the newsroom
Jaden Amos TikTok personality journalists continue to rise
Jarrad Henderson Video editing will help people understand the media they consume
Priyanjana Bengani Partisan local news networks will collaborate
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Snigdha Sur Newsrooms get nimble in a recession
Bill Adair The year of the fact-check (no, really!)
David Skok Renewed interest in human-powered reporting
S. Mitra Kalita “Everything sucks. Good luck to you.”
Karina Montoya More reporters on the antitrust beat
Ben Werdmuller The internet is up for grabs again
Amethyst J. Davis The slight of the great contraction
Joanne McNeil Facebook and the media kiss and make up
Pia Frey Publishers start polling their users at scale
Mar Cabra The inevitable mental health revolution
Julia Angwin Democracies will get serious about saving journalism
Sarabeth Berman Nonprofit local news shows that it can scale
Sumi Aggarwal Smart newsrooms will prioritize board development
Walter Frick Journalists wake up to the power of prediction markets
Delano Massey The industry shakes its imposter syndrome
A.J. Bauer Covering the right wrong
Cindy Royal Yes, journalists should learn to code, but…
Ryan Nave Citizen journalism, but make it equitable
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Sarah Alvarez Dream bigger or lose out
Errin Haines Journalists on the campaign trail mend trust with the public
Sue Cross Thinking and acting collectively to save the news
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
Kaitlyn Wells We’ll prioritize media literacy for children
Jakob Moll Journalism startups will think beyond English
Tamar Charney Flux is the new stability
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Jim VandeHei There is no “peak newsletter”
Sam Gregory Synthetic media forces us to understand how media gets made
Peter Bale Rising costs force more digital innovation
Nicholas Jackson There will be launches — and we’ll keep doing the work
Emily Nonko Incarcerated reporters get more bylines
Jessica Maddox Journalists keep getting manipulated by internet culture
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Sue Robinson Engagement journalism will have to confront a tougher reality
Tim Carmody Newsletter writers need a new ethics
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Sue Schardt Toward a new poetics of journalism
Mariana Moura Santos A woman who speaks is a woman who changes the world
Alexandra Svokos Working harder to reach audiences where they are
Khushbu Shah Global reporting will suffer
Eric Holthaus As social media fragments, marginalized voices gain more power
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Christina Shih Shared values move from nice-to-haves to essentials
Anita Varma Journalism prioritizes the basic need for survival
Anna Nirmala News organizations get new structures
Ståle Grut Your newsroom experiences a Midjourney-gate, too
Parker Molloy We’ll reach new heights of moral panic
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Mael Vallejo More threats to press freedom across the Americas
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Eric Nuzum A focus on people instead of power
Rodney Gibbs Recalibrating how we work apart
Johannes Klingebiel The innovation team, R.I.P.
Richard Tofel The press might get better at vetting presidential candidates
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Nicholas Thompson The year AI actually changes the media business
Amy Schmitz Weiss Journalism education faces a crossroads
David Cohn AI made this prediction
Anthony Nadler Confronting media gerrymandering
Barbara Raab More journalism funders will take more risks
Wilson Liévano Diaspora journalism takes the next step
James Salanga Journalists work from a place of harm reduction
Surya Mattu Data journalists learn from photojournalists
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Susan Chira Equipping local journalism
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Alex Sujong Laughlin Credit where it’s due
Jonas Kaiser Rejecting the “free speech” frame
Hillary Frey Death to the labor-intensive memo for prospective hires
Joe Amditis AI throws a lifeline to local publishers
Dana Lacey Tech will screw publishers over
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Shanté Cosme The answer to “quiet quitting” is radical empathy