In 2023, I hope newsrooms understand why audiences are tuning us out and try to do something about it besides stoking another Trump bump.
Journalism today is still executed largely like the journalism of yesterday, from tone to format to process. News is defined by conflict, stories boiled down to two warring sides, presented by a distant, omniscient narrator in order of most important to least important information. The approach basically ends up telling readers: Everything sucks. Good luck to you.
It’s no wonder that news consumption is plummeting and users are left feeling confused or overwhelmed. There are better ways. I share two below from my experiences running Epicenter-NYC and URL Media — with a warning on why the problem stands to get even worse.
You learned the five Ws in journalism school — the questions that every story must answer. At Epicenter-NYC, a newsletter launched to help New Yorkers get through the pandemic that has evolved into a multi-platform community media outlet, we ask one more of sources, whether they are in line at a food pantry or a multimillionaire entrepreneur on a panel: What do you need?
In turn, the stories we produce, whether in article or bullet form, a video or podcast or flyer, anticipate and preemptively address the concern of users and try to answer it: What can I do?
We don’t want you to feel helpless or depressed reading the news. These two fundamental tweaks to our reporting and editing process, searching for needs and offering actions, have made our work much more relevant, distinctive, personal and positive.
Journalists often compete with each other. But the last few years have seen a rise in cohorts, collaborations, and cooperation. Ever less-resourced newsrooms see the value of creating economies of scale. Already, there are many examples of this, including URL Media, the network we run of 16 high-performing Black and Brown media organizations. By sharing content, our newsrooms feel less small, sure, but we also embrace the overlaps of our audience. We know if you are a worker trying to navigate receiving unemployment benefits, you’re more likely to seek out multiple stories on the subject. In that particular scenario, after writing about the issue for each of their respective outlets, Epicenter-NYC’s reporter Andrea Pineda Salgado teamed up with Documented’s Rommel H. Ojeda to write a story based on workers’ WhatsApp messages to the latter. The collaboration was not rooted in anyone telling them to join forces but rather in the belief that their audiences could benefit from the others’ expertise, platform and distribution.
Our outlets are focused on service to our communities. And so collaboration feels less contrived than necessary. In the process of uplifting our audiences, we are uplifting each other. We feel so strongly about this that we built that mission into our name: URL stands for Uplift, Respect and Love. These actions inform every aspect of our company, and we believe they also send a signal to users on the role we hope to play in each other’s lives.
Going digital is not enough
The pace of change is faster than we can keep up with. I could have had a bot write this prediction (my lazy friend Bill Grueskin beat me to it). In the midst of AI, metaverses and 1,427 platforms claiming to be the next Twitter, legacy newsrooms are still trying to get staff to embrace being “digital first.” Mainstream media are ill prepared for what’s to come. I’ve staked my future on this: The sincere commitment to serve direct, defined audiences and the convening power of multi-platform networks acknowledging overlapping communities in order to achieve scale might give us at least a fighting chance.
S. Mitra Kalita is the co-founder and publisher of Epicenter-NYC and the co-founder and CEO of URL Media.
In 2023, I hope newsrooms understand why audiences are tuning us out and try to do something about it besides stoking another Trump bump.
Journalism today is still executed largely like the journalism of yesterday, from tone to format to process. News is defined by conflict, stories boiled down to two warring sides, presented by a distant, omniscient narrator in order of most important to least important information. The approach basically ends up telling readers: Everything sucks. Good luck to you.
It’s no wonder that news consumption is plummeting and users are left feeling confused or overwhelmed. There are better ways. I share two below from my experiences running Epicenter-NYC and URL Media — with a warning on why the problem stands to get even worse.
You learned the five Ws in journalism school — the questions that every story must answer. At Epicenter-NYC, a newsletter launched to help New Yorkers get through the pandemic that has evolved into a multi-platform community media outlet, we ask one more of sources, whether they are in line at a food pantry or a multimillionaire entrepreneur on a panel: What do you need?
In turn, the stories we produce, whether in article or bullet form, a video or podcast or flyer, anticipate and preemptively address the concern of users and try to answer it: What can I do?
We don’t want you to feel helpless or depressed reading the news. These two fundamental tweaks to our reporting and editing process, searching for needs and offering actions, have made our work much more relevant, distinctive, personal and positive.
Journalists often compete with each other. But the last few years have seen a rise in cohorts, collaborations, and cooperation. Ever less-resourced newsrooms see the value of creating economies of scale. Already, there are many examples of this, including URL Media, the network we run of 16 high-performing Black and Brown media organizations. By sharing content, our newsrooms feel less small, sure, but we also embrace the overlaps of our audience. We know if you are a worker trying to navigate receiving unemployment benefits, you’re more likely to seek out multiple stories on the subject. In that particular scenario, after writing about the issue for each of their respective outlets, Epicenter-NYC’s reporter Andrea Pineda Salgado teamed up with Documented’s Rommel H. Ojeda to write a story based on workers’ WhatsApp messages to the latter. The collaboration was not rooted in anyone telling them to join forces but rather in the belief that their audiences could benefit from the others’ expertise, platform and distribution.
Our outlets are focused on service to our communities. And so collaboration feels less contrived than necessary. In the process of uplifting our audiences, we are uplifting each other. We feel so strongly about this that we built that mission into our name: URL stands for Uplift, Respect and Love. These actions inform every aspect of our company, and we believe they also send a signal to users on the role we hope to play in each other’s lives.
Going digital is not enough
The pace of change is faster than we can keep up with. I could have had a bot write this prediction (my lazy friend Bill Grueskin beat me to it). In the midst of AI, metaverses and 1,427 platforms claiming to be the next Twitter, legacy newsrooms are still trying to get staff to embrace being “digital first.” Mainstream media are ill prepared for what’s to come. I’ve staked my future on this: The sincere commitment to serve direct, defined audiences and the convening power of multi-platform networks acknowledging overlapping communities in order to achieve scale might give us at least a fighting chance.
S. Mitra Kalita is the co-founder and publisher of Epicenter-NYC and the co-founder and CEO of URL Media.
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David Skok Renewed interest in human-powered reporting
Masuma Ahuja Journalism starts working for and with its communities
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Alexandra Borchardt The year of the climate journalism strategy
Emily Nonko Incarcerated reporters get more bylines
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Priyanjana Bengani Partisan local news networks will collaborate
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Julia Angwin Democracies will get serious about saving journalism
Kaitlyn Wells We’ll prioritize media literacy for children
Jim VandeHei There is no “peak newsletter”
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
Ryan Gantz “I’m sorry, but I’m a large language model”
Rodney Gibbs Recalibrating how we work apart
Michael W. Wagner The backlash against pro-democracy reporting is coming
Kathy Lu We need emotionally agile newsroom leaders
Sue Cross Thinking and acting collectively to save the news
Dannagal G. Young Stop rewarding elite performances of identity threat
Ben Werdmuller The internet is up for grabs again
Leezel Tanglao Community partnerships drive better reporting
Christina Shih Shared values move from nice-to-haves to essentials
Joanne McNeil Facebook and the media kiss and make up
Jakob Moll Journalism startups will think beyond English
Anthony Nadler Confronting media gerrymandering
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Gina Chua The traditional story structure gets deconstructed
AX Mina Journalism in a time of permacrisis
Victor Pickard The year journalism and capitalism finally divorce
Richard Tofel The press might get better at vetting presidential candidates
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Don Day The news about the news is bad. I’m optimistic.
Alexandra Svokos Working harder to reach audiences where they are
Mariana Moura Santos A woman who speaks is a woman who changes the world
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Michael Schudson Journalism gets more and more difficult
Zizi Papacharissi Platforms are over
Nikki Usher This is the year of the RSS reader. (Really!)
Sue Robinson Engagement journalism will have to confront a tougher reality
Simon Galperin Philanthropy stops investing in corporate media
Delano Massey The industry shakes its imposter syndrome
Jessica Clark Open discourse retrenches
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Al Lucca Digital news design gets interesting again
Janelle Salanga Journalists work from a place of harm reduction
Ryan Nave Citizen journalism, but make it equitable
Bill Grueskin Local news will come to rely on AI
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Hillary Frey Death to the labor-intensive memo for prospective hires
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
Laura E. Davis The year we embrace the robots — and ourselves
Janet Haven ChatGPT and the future of trust
Khushbu Shah Global reporting will suffer
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Emma Carew Grovum The year to resist forgetting about diversity
Bill Adair The year of the fact-check (no, really!)
Jody Brannon We’ll embrace policy remedies
Pia Frey Publishers start polling their users at scale
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Burt Herman The year AI truly arrives — and with it the reckoning
Errin Haines Journalists on the campaign trail mend trust with the public
Anna Nirmala News organizations get new structures
Alex Sujong Laughlin Credit where it’s due
Taylor Lorenz The “creator economy” will be astroturfed
Joe Amditis AI throws a lifeline to local publishers
Sumi Aggarwal Smart newsrooms will prioritize board development
Doris Truong Workers demand to be paid what the job is worth
Eric Nuzum A focus on people instead of power
David Cohn AI made this prediction
Jaden Amos TikTok personality journalists continue to rise
Sarah Marshall A web channel strategy won’t be enough
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Barbara Raab More journalism funders will take more risks
Nicholas Thompson The year AI actually changes the media business
Anika Anand Independent news businesses lead the way on healthy work cultures
Jacob L. Nelson Despite it all, people will still want to be journalists
Tre'vell Anderson Continued culpability in anti-trans campaigns
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Sarah Alvarez Dream bigger or lose out
Upasna Gautam Technology that performs at the speed of news
Francesco Zaffarano There is no end of “social media”
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Alan Henry A reckoning with why trust in news is so low
Basile Simon Towards supporting criminal accountability
Eric Holthaus As social media fragments, marginalized voices gain more power
Tamar Charney Flux is the new stability
Snigdha Sur Newsrooms get nimble in a recession
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Cory Bergman The AI content flood
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Surya Mattu Data journalists learn from photojournalists
Sue Schardt Toward a new poetics of journalism
Sam Guzik AI will start fact-checking. We may not like the results.
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Mael Vallejo More threats to press freedom across the Americas
Gordon Crovitz The year advertisers stop funding misinformation
Christoph Mergerson The rot at the core of the news business
Peter Bale Rising costs force more digital innovation
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Moreno Cruz Osório Brazilian journalism turns wounds into action
Brian Stelter Finding new ways to reach news avoiders
Jonas Kaiser Rejecting the “free speech” frame
Ayala Panievsky It’s time for PR for journalism
Eric Ulken Generative AI brings wrongness at scale
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
Nicholas Diakopoulos Journalists productively harness generative AI tools
Anita Varma Journalism prioritizes the basic need for survival
Dana Lacey Tech will screw publishers over
Nicholas Jackson There will be launches — and we’ll keep doing the work
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
Elizabeth Bramson-Boudreau More of the same
Joshua P. Darr Local to live, wire to wither
Brian Moritz Rebuilding the news bundle
Esther Kezia Thorpe Subscription pressures force product innovation
Mauricio Cabrera It’s no longer about audiences, it’s about communities
John Davidow A year of intergenerational learning
Ståle Grut Your newsroom experiences a Midjourney-gate, too
A.J. Bauer Covering the right wrong
Cindy Royal Yes, journalists should learn to code, but…
Jarrad Henderson Video editing will help people understand the media they consume
Sarabeth Berman Nonprofit local news shows that it can scale
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Alex Perry New paths to transparency without Twitter
Jesse Holcomb Buffeted, whipped, bullied, pulled
Elite Truong In platform collapse, an opportunity for community
Matt Rasnic More newsroom workers turn to organized labor
Wilson Liévano Diaspora journalism takes the next step
Tim Carmody Newsletter writers need a new ethics
Walter Frick Journalists wake up to the power of prediction markets
Mar Cabra The inevitable mental health revolution
Larry Ryckman We’ll work together with our competitors
Sam Gregory Synthetic media forces us to understand how media gets made
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Kerri Hoffman Podcasting goes local
Susan Chira Equipping local journalism
Peter Sterne AI enters the newsroom
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Julia Beizer News fatigue shows us a clear path forward
Mario García More newsrooms go mobile-first
Shanté Cosme The answer to “quiet quitting” is radical empathy
Jessica Maddox Journalists keep getting manipulated by internet culture
Johannes Klingebiel The innovation team, R.I.P.
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Sarah Stonbely Growth in public funding for news and information at the state and local levels
S. Mitra Kalita “Everything sucks. Good luck to you.”
Ariel Zirulnick Journalism doubles down on user needs
Parker Molloy We’ll reach new heights of moral panic
Karina Montoya More reporters on the antitrust beat
Eric Thurm Journalists think of themselves as workers