In the early days of the fact-checking movement, we had a running joke in the PolitiFact office: “This is the year of the fact-checker!” It didn’t matter the year or the circumstance. The joke was that our movement had such momentum that every year was our year!
(The Washington Post and The New York Times quoted me saying this about 2012. Brian Stelter later said it about 2016.)
My prediction for 2023 sounds similar, but I’ve got reasons to back it up. I think it will be the Year of the Fact-Check.
Individual checks are now more important than the organizations that produce them. That reflects a steady increase in the use of fact-checks by tech companies and social media platforms.
Over the past few years, Facebook, Google, and YouTube have been using or highlighting them in helpful ways. (Disclosure: Google and Facebook have supported the work of the Duke Reporters’ Lab, which I direct.) Also, TikTok hires fact-checkers to provide services that help the app company make decisions about deleting false content.
The companies have come to an important realization, that fact-checks are more than just articles declaring whether a politician’s statement was true or false. Those articles are also data that can help the companies make smarter decisions about promoting accurate content or demoting falsehoods and identifying the users that spread misinformation.
Our work at Duke has helped that effort because we partnered with Google and Jigsaw to develop ClaimReview, a public tagging system that summarizes fact-checks and reduces the amount of guessing the tech companies have to do about their contents. We also created MediaReview, a new tagging system used for fact-checks about fake videos and manipulated images.
When fact-checks are labeled with ClaimReview (more than half are), the tech companies’ algorithms don’t have to make guesses about the content of an article. ClaimReview shows who is being checked, what they said, and whether the statement was rated true, false, or something else. That enables the algorithms to be more precise and, in turn, elevate or demote an article in search results or a news feed.
The problem, though, is that there simply aren’t enough fact-checks to address all the questionable content. We need more — lots more.
Last month, Google and YouTube took a big step in that direction when they announced a $13.2 million grant to the International Fact-Checking Network to pay fact-checkers. The IFCN hasn’t determined how it will distribute the money, but it’s likely it will lead to more fact-checks. In the coming year, I’m hopeful that other companies and foundations will also be inspired to pay for more fact-checks (and that Meta will continue with its Third-Party Fact-Checking Program).
A larger number of fact-checks will not only help the consumers who visit sites such as FactCheck.org and PolitiFact; it also will help researchers and app builders who are increasingly using the individual fact-checks as data. (Sometime next year, we will be posting the ClaimReview and MediaReview datasets so they are easier to use.)
If other tech companies will pitch in, we can dramatically increase the number of fact-checks. That will benefit all the companies by providing them with a broader dataset to make decisions about misinformation. That will make it the Year of the Fact-Check.
Bill Adair is founder of PolitiFact and the Knight Professor of the Practice of Journalism and Public Policy at Duke University.
In the early days of the fact-checking movement, we had a running joke in the PolitiFact office: “This is the year of the fact-checker!” It didn’t matter the year or the circumstance. The joke was that our movement had such momentum that every year was our year!
(The Washington Post and The New York Times quoted me saying this about 2012. Brian Stelter later said it about 2016.)
My prediction for 2023 sounds similar, but I’ve got reasons to back it up. I think it will be the Year of the Fact-Check.
Individual checks are now more important than the organizations that produce them. That reflects a steady increase in the use of fact-checks by tech companies and social media platforms.
Over the past few years, Facebook, Google, and YouTube have been using or highlighting them in helpful ways. (Disclosure: Google and Facebook have supported the work of the Duke Reporters’ Lab, which I direct.) Also, TikTok hires fact-checkers to provide services that help the app company make decisions about deleting false content.
The companies have come to an important realization, that fact-checks are more than just articles declaring whether a politician’s statement was true or false. Those articles are also data that can help the companies make smarter decisions about promoting accurate content or demoting falsehoods and identifying the users that spread misinformation.
Our work at Duke has helped that effort because we partnered with Google and Jigsaw to develop ClaimReview, a public tagging system that summarizes fact-checks and reduces the amount of guessing the tech companies have to do about their contents. We also created MediaReview, a new tagging system used for fact-checks about fake videos and manipulated images.
When fact-checks are labeled with ClaimReview (more than half are), the tech companies’ algorithms don’t have to make guesses about the content of an article. ClaimReview shows who is being checked, what they said, and whether the statement was rated true, false, or something else. That enables the algorithms to be more precise and, in turn, elevate or demote an article in search results or a news feed.
The problem, though, is that there simply aren’t enough fact-checks to address all the questionable content. We need more — lots more.
Last month, Google and YouTube took a big step in that direction when they announced a $13.2 million grant to the International Fact-Checking Network to pay fact-checkers. The IFCN hasn’t determined how it will distribute the money, but it’s likely it will lead to more fact-checks. In the coming year, I’m hopeful that other companies and foundations will also be inspired to pay for more fact-checks (and that Meta will continue with its Third-Party Fact-Checking Program).
A larger number of fact-checks will not only help the consumers who visit sites such as FactCheck.org and PolitiFact; it also will help researchers and app builders who are increasingly using the individual fact-checks as data. (Sometime next year, we will be posting the ClaimReview and MediaReview datasets so they are easier to use.)
If other tech companies will pitch in, we can dramatically increase the number of fact-checks. That will benefit all the companies by providing them with a broader dataset to make decisions about misinformation. That will make it the Year of the Fact-Check.
Bill Adair is founder of PolitiFact and the Knight Professor of the Practice of Journalism and Public Policy at Duke University.
Barbara Raab More journalism funders will take more risks
Ryan Nave Citizen journalism, but make it equitable
Victor Pickard The year journalism and capitalism finally divorce
Rodney Gibbs Recalibrating how we work apart
Anthony Nadler Confronting media gerrymandering
Dana Lacey Tech will screw publishers over
Sarabeth Berman Nonprofit local news shows that it can scale
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Walter Frick Journalists wake up to the power of prediction markets
Masuma Ahuja Journalism starts working for and with its communities
Kerri Hoffman Podcasting goes local
Tre'vell Anderson Continued culpability in anti-trans campaigns
Gordon Crovitz The year advertisers stop funding misinformation
Nicholas Diakopoulos Journalists productively harness generative AI tools
Joshua P. Darr Local to live, wire to wither
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Johannes Klingebiel The innovation team, R.I.P.
Leezel Tanglao Community partnerships drive better reporting
Josh Schwartz The AI spammers are coming
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Jakob Moll Journalism startups will think beyond English
Sarah Alvarez Dream bigger or lose out
Michael W. Wagner The backlash against pro-democracy reporting is coming
Raney Aronson-Rath Journalists will band together to fight intimidation
Sam Guzik AI will start fact-checking. We may not like the results.
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Jim VandeHei There is no “peak newsletter”
Jarrad Henderson Video editing will help people understand the media they consume
David Cohn AI made this prediction
Al Lucca Digital news design gets interesting again
Amy Schmitz Weiss Journalism education faces a crossroads
Eric Ulken Generative AI brings wrongness at scale
Joanne McNeil Facebook and the media kiss and make up
Francesco Zaffarano There is no end of “social media”
Errin Haines Journalists on the campaign trail mend trust with the public
Kathy Lu We need emotionally agile newsroom leaders
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
Simon Galperin Philanthropy stops investing in corporate media
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Alex Sujong Laughlin Credit where it’s due
Ståle Grut Your newsroom experiences a Midjourney-gate, too
S. Mitra Kalita “Everything sucks. Good luck to you.”
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Esther Kezia Thorpe Subscription pressures force product innovation
Sue Schardt Toward a new poetics of journalism
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
A.J. Bauer Covering the right wrong
Susan Chira Equipping local journalism
Brian Stelter Finding new ways to reach news avoiders
Richard Tofel The press might get better at vetting presidential candidates
Zizi Papacharissi Platforms are over
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Larry Ryckman We’ll work together with our competitors
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Tim Carmody Newsletter writers need a new ethics
Anika Anand Independent news businesses lead the way on healthy work cultures
Bill Grueskin Local news will come to rely on AI
Ayala Panievsky It’s time for PR for journalism
Burt Herman The year AI truly arrives — and with it the reckoning
Eric Thurm Journalists think of themselves as workers
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Sam Gregory Synthetic media forces us to understand how media gets made
John Davidow A year of intergenerational learning
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Jacob L. Nelson Despite it all, people will still want to be journalists
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Wilson Liévano Diaspora journalism takes the next step
Jesse Holcomb Buffeted, whipped, bullied, pulled
Elite Truong In platform collapse, an opportunity for community
Julia Beizer News fatigue shows us a clear path forward
Mael Vallejo More threats to press freedom across the Americas
Cory Bergman The AI content flood
Dannagal G. Young Stop rewarding elite performances of identity threat
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Mar Cabra The inevitable mental health revolution
Tamar Charney Flux is the new stability
Alexandra Svokos Working harder to reach audiences where they are
Alexandra Borchardt The year of the climate journalism strategy
Gina Chua The traditional story structure gets deconstructed
Bill Adair The year of the fact-check (no, really!)
Nicholas Jackson There will be launches — and we’ll keep doing the work
Sue Robinson Engagement journalism will have to confront a tougher reality
Peter Sterne AI enters the newsroom
Karina Montoya More reporters on the antitrust beat
Nicholas Thompson The year AI actually changes the media business
Sue Cross Thinking and acting collectively to save the news
Elizabeth Bramson-Boudreau More of the same
Sumi Aggarwal Smart newsrooms will prioritize board development
Jonas Kaiser Rejecting the “free speech” frame
David Skok Renewed interest in human-powered reporting
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Christina Shih Shared values move from nice-to-haves to essentials
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Jaden Amos TikTok personality journalists continue to rise
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Alex Perry New paths to transparency without Twitter
Janet Haven ChatGPT and the future of trust
Julia Angwin Democracies will get serious about saving journalism
Surya Mattu Data journalists learn from photojournalists
Taylor Lorenz The “creator economy” will be astroturfed
Sarah Stonbely Growth in public funding for news and information at the state and local levels
Nikki Usher This is the year of the RSS reader. (Really!)
Shanté Cosme The answer to “quiet quitting” is radical empathy
Janelle Salanga Journalists work from a place of harm reduction
Alan Henry A reckoning with why trust in news is so low
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Khushbu Shah Global reporting will suffer
Don Day The news about the news is bad. I’m optimistic.
Eric Nuzum A focus on people instead of power
Emily Nonko Incarcerated reporters get more bylines
Ryan Gantz “I’m sorry, but I’m a large language model”
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Amethyst J. Davis The slight of the great contraction
Jessica Maddox Journalists keep getting manipulated by internet culture
Jody Brannon We’ll embrace policy remedies
Snigdha Sur Newsrooms get nimble in a recession
Basile Simon Towards supporting criminal accountability
Ariel Zirulnick Journalism doubles down on user needs
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Mario García More newsrooms go mobile-first
Christoph Mergerson The rot at the core of the news business
Mariana Moura Santos A woman who speaks is a woman who changes the world
Emma Carew Grovum The year to resist forgetting about diversity
Upasna Gautam Technology that performs at the speed of news
Peter Bale Rising costs force more digital innovation
Eric Holthaus As social media fragments, marginalized voices gain more power
AX Mina Journalism in a time of permacrisis
Laura E. Davis The year we embrace the robots — and ourselves
Ben Werdmuller The internet is up for grabs again
Kaitlyn Wells We’ll prioritize media literacy for children
Sarah Marshall A web channel strategy won’t be enough
Moreno Cruz Osório Brazilian journalism turns wounds into action
Delano Massey The industry shakes its imposter syndrome
Cindy Royal Yes, journalists should learn to code, but…
Doris Truong Workers demand to be paid what the job is worth
Matt Rasnic More newsroom workers turn to organized labor
Anna Nirmala News organizations get new structures
Joe Amditis AI throws a lifeline to local publishers
Pia Frey Publishers start polling their users at scale
Brian Moritz Rebuilding the news bundle
Anita Varma Journalism prioritizes the basic need for survival
Jessica Clark Open discourse retrenches
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Hillary Frey Death to the labor-intensive memo for prospective hires
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Michael Schudson Journalism gets more and more difficult
Priyanjana Bengani Partisan local news networks will collaborate
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy