Journalists and news organizations spend a lot of time thinking about deepening audience engagement. And many newsrooms are rightly focusing on building trust between management and staff, all in service of ambitious and impactful reporting. But we often lose sight of the need to engage more purposefully with one critical constituency — our boards.
We’ll see that change in 2023.
As more nonprofit newsrooms emerge — and commercial outlets look to make the jump to becoming nonprofits — newsrooms will start to focus on the role boards play in their success. Boards will help news organizations weather economic downturns, platform collapse, generational disconnect with audiences, and pandemic and climate preparedness.
Many leaders focus their board efforts on traditional fundraising, audits, and budget approvals, but they miss opportunities to have their boards be true partners. In 2023, newsrooms, particularly those in the nonprofit realm, will need their boards to:
Strengthen and diversify fundraising. Fundraising is table stakes for nonprofit boards, but fundraising models tend to remain static and don’t evolve past what was successful at the organizations’ inception. When a key benefactor or board director moves on, this creates existential risk for the organization. Nonprofit newsrooms will need boards that can be nimble and help diversify fundraising and revenue sources.
Galvanize newsroom culture and preparedness. Newsrooms will increasingly need their boards to help them develop more agile strategic plans, to attract and retain talent, adjust resources to align with goals, and undertake scenario planning. Part of this shift will require newsroom executives to help teams understand the role boards play and create opportunities for greater transparency between boards and the organizations they serve.
Share best practices from other industries. We will also increasingly see newsrooms bring leaders from other industries — including industries we might not think of as connected to journalism — to their boards to represent innovative thinking at the top of the organization. It will be particularly beneficial for newsrooms to understand best practices from other sectors that could provide inspiration for the challenges facing journalism leaders. Newsrooms should consider gaining board expertise from unexpected places — can Fortune 500 leaders who work for companies with excellent employee retention rates work with newsrooms to craft a plan to improve culture? Can CleanTok influencers help newsrooms create solutions-oriented content strategies?
Strong boards will consistently invest energy into understanding what drives the organization’s team and creating opportunities for them to thrive. It means getting your hands dirty to try to mend problematic relationships and interactions, creating pathways for meaningful feedback, and being generous with introductions, asking tough questions, and taking real steps to help leaders raise money to enable their visions.
Creating this deeper engagement between news organizations and their boards will lead to healthier, more stable newsrooms, which will yield more thorough and impactful reporting, which is ultimately the best outcome for news organizations and most importantly, audiences.
Sumi Aggarwal is a consultant who focuses on editorial strategy and was the editor-in-chief of Reveal from the Center for Investigative Reporting until September 2022. Annie Chabel is a consultant who focuses on business operations in nonprofit journalism, and was the COO of Reveal until 2022.
Journalists and news organizations spend a lot of time thinking about deepening audience engagement. And many newsrooms are rightly focusing on building trust between management and staff, all in service of ambitious and impactful reporting. But we often lose sight of the need to engage more purposefully with one critical constituency — our boards.
We’ll see that change in 2023.
As more nonprofit newsrooms emerge — and commercial outlets look to make the jump to becoming nonprofits — newsrooms will start to focus on the role boards play in their success. Boards will help news organizations weather economic downturns, platform collapse, generational disconnect with audiences, and pandemic and climate preparedness.
Many leaders focus their board efforts on traditional fundraising, audits, and budget approvals, but they miss opportunities to have their boards be true partners. In 2023, newsrooms, particularly those in the nonprofit realm, will need their boards to:
Strengthen and diversify fundraising. Fundraising is table stakes for nonprofit boards, but fundraising models tend to remain static and don’t evolve past what was successful at the organizations’ inception. When a key benefactor or board director moves on, this creates existential risk for the organization. Nonprofit newsrooms will need boards that can be nimble and help diversify fundraising and revenue sources.
Galvanize newsroom culture and preparedness. Newsrooms will increasingly need their boards to help them develop more agile strategic plans, to attract and retain talent, adjust resources to align with goals, and undertake scenario planning. Part of this shift will require newsroom executives to help teams understand the role boards play and create opportunities for greater transparency between boards and the organizations they serve.
Share best practices from other industries. We will also increasingly see newsrooms bring leaders from other industries — including industries we might not think of as connected to journalism — to their boards to represent innovative thinking at the top of the organization. It will be particularly beneficial for newsrooms to understand best practices from other sectors that could provide inspiration for the challenges facing journalism leaders. Newsrooms should consider gaining board expertise from unexpected places — can Fortune 500 leaders who work for companies with excellent employee retention rates work with newsrooms to craft a plan to improve culture? Can CleanTok influencers help newsrooms create solutions-oriented content strategies?
Strong boards will consistently invest energy into understanding what drives the organization’s team and creating opportunities for them to thrive. It means getting your hands dirty to try to mend problematic relationships and interactions, creating pathways for meaningful feedback, and being generous with introductions, asking tough questions, and taking real steps to help leaders raise money to enable their visions.
Creating this deeper engagement between news organizations and their boards will lead to healthier, more stable newsrooms, which will yield more thorough and impactful reporting, which is ultimately the best outcome for news organizations and most importantly, audiences.
Sumi Aggarwal is a consultant who focuses on editorial strategy and was the editor-in-chief of Reveal from the Center for Investigative Reporting until September 2022. Annie Chabel is a consultant who focuses on business operations in nonprofit journalism, and was the COO of Reveal until 2022.
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Sue Robinson Engagement journalism will have to confront a tougher reality
Larry Ryckman We’ll work together with our competitors
Sue Schardt Toward a new poetics of journalism
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Hillary Frey Death to the labor-intensive memo for prospective hires
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Moreno Cruz Osório Brazilian journalism turns wounds into action
Surya Mattu Data journalists learn from photojournalists
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
Bill Grueskin Local news will come to rely on AI
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Victor Pickard The year journalism and capitalism finally divorce
Ryan Gantz “I’m sorry, but I’m a large language model”
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Wilson Liévano Diaspora journalism takes the next step
Sarah Marshall A web channel strategy won’t be enough
Sarah Alvarez Dream bigger or lose out
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
Taylor Lorenz The “creator economy” will be astroturfed
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Alexandra Svokos Working harder to reach audiences where they are
Raney Aronson-Rath Journalists will band together to fight intimidation
Johannes Klingebiel The innovation team, R.I.P.
Leezel Tanglao Community partnerships drive better reporting
S. Mitra Kalita “Everything sucks. Good luck to you.”
Janelle Salanga Journalists work from a place of harm reduction
Joe Amditis AI throws a lifeline to local publishers
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Pia Frey Publishers start polling their users at scale
Jessica Maddox Journalists keep getting manipulated by internet culture
Dana Lacey Tech will screw publishers over
Al Lucca Digital news design gets interesting again
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Sue Cross Thinking and acting collectively to save the news
Doris Truong Workers demand to be paid what the job is worth
Susan Chira Equipping local journalism
Tre'vell Anderson Continued culpability in anti-trans campaigns
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Kathy Lu We need emotionally agile newsroom leaders
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
A.J. Bauer Covering the right wrong
Eric Ulken Generative AI brings wrongness at scale
Basile Simon Towards supporting criminal accountability
Walter Frick Journalists wake up to the power of prediction markets
Michael W. Wagner The backlash against pro-democracy reporting is coming
Anna Nirmala News organizations get new structures
Gina Chua The traditional story structure gets deconstructed
Sam Gregory Synthetic media forces us to understand how media gets made
Shanté Cosme The answer to “quiet quitting” is radical empathy
Rodney Gibbs Recalibrating how we work apart
Ståle Grut Your newsroom experiences a Midjourney-gate, too
Ariel Zirulnick Journalism doubles down on user needs
Nicholas Jackson There will be launches — and we’ll keep doing the work
Karina Montoya More reporters on the antitrust beat
Brian Moritz Rebuilding the news bundle
Emily Nonko Incarcerated reporters get more bylines
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Simon Galperin Philanthropy stops investing in corporate media
Jaden Amos TikTok personality journalists continue to rise
Alan Henry A reckoning with why trust in news is so low
Jacob L. Nelson Despite it all, people will still want to be journalists
Julia Beizer News fatigue shows us a clear path forward
Delano Massey The industry shakes its imposter syndrome
Parker Molloy We’ll reach new heights of moral panic
Bill Adair The year of the fact-check (no, really!)
Burt Herman The year AI truly arrives — and with it the reckoning
Snigdha Sur Newsrooms get nimble in a recession
Janet Haven ChatGPT and the future of trust
Sarabeth Berman Nonprofit local news shows that it can scale
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Jessica Clark Open discourse retrenches
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Jonas Kaiser Rejecting the “free speech” frame
Laura E. Davis The year we embrace the robots — and ourselves
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Amethyst J. Davis The slight of the great contraction
Tim Carmody Newsletter writers need a new ethics
Anita Varma Journalism prioritizes the basic need for survival
Mael Vallejo More threats to press freedom across the Americas
Tamar Charney Flux is the new stability
Julia Angwin Democracies will get serious about saving journalism
Kaitlyn Wells We’ll prioritize media literacy for children
Richard Tofel The press might get better at vetting presidential candidates
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Khushbu Shah Global reporting will suffer
Elite Truong In platform collapse, an opportunity for community
Eric Nuzum A focus on people instead of power
Nikki Usher This is the year of the RSS reader. (Really!)
Christina Shih Shared values move from nice-to-haves to essentials
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Brian Stelter Finding new ways to reach news avoiders
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Nicholas Diakopoulos Journalists productively harness generative AI tools
Francesco Zaffarano There is no end of “social media”
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Mar Cabra The inevitable mental health revolution
Sumi Aggarwal Smart newsrooms will prioritize board development
Jody Brannon We’ll embrace policy remedies
AX Mina Journalism in a time of permacrisis
John Davidow A year of intergenerational learning
David Cohn AI made this prediction
Errin Haines Journalists on the campaign trail mend trust with the public
Ryan Nave Citizen journalism, but make it equitable
Mario García More newsrooms go mobile-first
Eric Holthaus As social media fragments, marginalized voices gain more power
Ben Werdmuller The internet is up for grabs again
Eric Thurm Journalists think of themselves as workers
David Skok Renewed interest in human-powered reporting
Jakob Moll Journalism startups will think beyond English
Ayala Panievsky It’s time for PR for journalism
Priyanjana Bengani Partisan local news networks will collaborate
Gordon Crovitz The year advertisers stop funding misinformation
Alex Perry New paths to transparency without Twitter
Kerri Hoffman Podcasting goes local
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Barbara Raab More journalism funders will take more risks
Zizi Papacharissi Platforms are over
Cory Bergman The AI content flood
Josh Schwartz The AI spammers are coming
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
Sarah Stonbely Growth in public funding for news and information at the state and local levels
Anika Anand Independent news businesses lead the way on healthy work cultures
Sam Guzik AI will start fact-checking. We may not like the results.
Michael Schudson Journalism gets more and more difficult
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
Anthony Nadler Confronting media gerrymandering
Elizabeth Bramson-Boudreau More of the same
Masuma Ahuja Journalism starts working for and with its communities
Matt Rasnic More newsroom workers turn to organized labor
Cindy Royal Yes, journalists should learn to code, but…
Alexandra Borchardt The year of the climate journalism strategy
Nicholas Thompson The year AI actually changes the media business
Amy Schmitz Weiss Journalism education faces a crossroads
Peter Bale Rising costs force more digital innovation
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Emma Carew Grovum The year to resist forgetting about diversity
Christoph Mergerson The rot at the core of the news business
Alex Sujong Laughlin Credit where it’s due
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Mariana Moura Santos A woman who speaks is a woman who changes the world
Jarrad Henderson Video editing will help people understand the media they consume
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Upasna Gautam Technology that performs at the speed of news
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Dannagal G. Young Stop rewarding elite performances of identity threat
Don Day The news about the news is bad. I’m optimistic.
Jim VandeHei There is no “peak newsletter”
Peter Sterne AI enters the newsroom
Jesse Holcomb Buffeted, whipped, bullied, pulled
Joshua P. Darr Local to live, wire to wither
Esther Kezia Thorpe Subscription pressures force product innovation