In 2023, more news organizations are going to realize they are in the business of impact, not of eyeballs and attention, leading to shifts in the way they plan their work and attract revenue.
I realized this as I looked back over my first year leading the Center for Public Integrity, and saw the impact that our investigative reporting has delivered. For example, the ACLU renewed its push for federal legislation after our series showed school policing was disproportionately criminalizing children of color. In Georgia, our reporting on the impact of consolidating polling places led to changes that may have affected the midterm elections.
The traditional model of news is a business of eyeballs and attention. Prior to the internet, the news industry monopolized both content creation and distribution. Advertisers were interested in reaching as many people as possible, thus news and advertising were the perfect union. As we all know, the internet broke up that marriage and wreaked chaos in the news industry.
Since then, the entire industry has been trying to reinvent itself. Some think advertising is still the way to go, others have doubled down on subscription revenue, and many more have embraced nonprofit models, powered by a combination of philanthropic and earned revenue. For the most part, though, the fundamental driver of these news business models is still audience reach.
At Public Integrity, our goal is delivering impact. When I ask who that impact serves, and who is prepared to support it, I realize Public Integrity is NOT in the news business. We’re in the business of making American capitalism more inclusive. We’re in the business of strengthening multiracial democracy. We’re in the business of equal opportunity for children. We are in the business of capacity building.
As a follow to my prediction last year on building business infrastructure and not business models, this year, many news leaders will realize they are no longer in the business of eyeballs and attention. Instead, more news organizations will position themselves as social-impact business, while adhering to journalistic values in the execution of their missions. This will lead to new ways of working and raising revenue:
Paul Cheung is the CEO of the Center for Public Integrity.
In 2023, more news organizations are going to realize they are in the business of impact, not of eyeballs and attention, leading to shifts in the way they plan their work and attract revenue.
I realized this as I looked back over my first year leading the Center for Public Integrity, and saw the impact that our investigative reporting has delivered. For example, the ACLU renewed its push for federal legislation after our series showed school policing was disproportionately criminalizing children of color. In Georgia, our reporting on the impact of consolidating polling places led to changes that may have affected the midterm elections.
The traditional model of news is a business of eyeballs and attention. Prior to the internet, the news industry monopolized both content creation and distribution. Advertisers were interested in reaching as many people as possible, thus news and advertising were the perfect union. As we all know, the internet broke up that marriage and wreaked chaos in the news industry.
Since then, the entire industry has been trying to reinvent itself. Some think advertising is still the way to go, others have doubled down on subscription revenue, and many more have embraced nonprofit models, powered by a combination of philanthropic and earned revenue. For the most part, though, the fundamental driver of these news business models is still audience reach.
At Public Integrity, our goal is delivering impact. When I ask who that impact serves, and who is prepared to support it, I realize Public Integrity is NOT in the news business. We’re in the business of making American capitalism more inclusive. We’re in the business of strengthening multiracial democracy. We’re in the business of equal opportunity for children. We are in the business of capacity building.
As a follow to my prediction last year on building business infrastructure and not business models, this year, many news leaders will realize they are no longer in the business of eyeballs and attention. Instead, more news organizations will position themselves as social-impact business, while adhering to journalistic values in the execution of their missions. This will lead to new ways of working and raising revenue:
Paul Cheung is the CEO of the Center for Public Integrity.
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Nikki Usher This is the year of the RSS reader. (Really!)
Shanté Cosme The answer to “quiet quitting” is radical empathy
Ryan Gantz “I’m sorry, but I’m a large language model”
Sarah Stonbely Growth in public funding for news and information at the state and local levels
Susan Chira Equipping local journalism
Ryan Kellett Airline-like loyalty programs try to tie down news readers
Dannagal G. Young Stop rewarding elite performances of identity threat
Cari Nazeer and Emily Goligoski News organizations step up their support for caregivers
Eric Ulken Generative AI brings wrongness at scale
Cassandra Etienne Local news fellowships will help fight newsroom inequities
Ben Werdmuller The internet is up for grabs again
Errin Haines Journalists on the campaign trail mend trust with the public
David Skok Renewed interest in human-powered reporting
Elizabeth Bramson-Boudreau More of the same
Cory Bergman The AI content flood
Mary Walter-Brown and Tristan Loper Mission-driven metrics become our North Star
Joanne McNeil Facebook and the media kiss and make up
Emma Carew Grovum The year to resist forgetting about diversity
Walter Frick Journalists wake up to the power of prediction markets
Daniel Trielli Trust in news will continue to fall. Just look at Brazil.
Leezel Tanglao Community partnerships drive better reporting
Kaitlin C. Miller Harassment in journalism won’t get better, but we’ll talk about it more openly
Josh Schwartz The AI spammers are coming
Nicholas Thompson The year AI actually changes the media business
Jessica Maddox Journalists keep getting manipulated by internet culture
Joshua P. Darr Local to live, wire to wither
AX Mina Journalism in a time of permacrisis
Ayala Panievsky It’s time for PR for journalism
Don Day The news about the news is bad. I’m optimistic.
Khushbu Shah Global reporting will suffer
Jessica Clark Open discourse retrenches
Amethyst J. Davis The slight of the great contraction
Stefanie Murray The year U.S. media stops screwing around and becomes pro-democracy
Kathy Lu We need emotionally agile newsroom leaders
Sarah Alvarez Dream bigger or lose out
Jim Friedlich Local journalism steps up to the challenge of civic coverage
Dana Lacey Tech will screw publishers over
Sue Robinson Engagement journalism will have to confront a tougher reality
Jakob Moll Journalism startups will think beyond English
Andrew Donohue We’ll find out whether journalism can, indeed, save democracy
Burt Herman The year AI truly arrives — and with it the reckoning
Janelle Salanga Journalists work from a place of harm reduction
Sam Gregory Synthetic media forces us to understand how media gets made
Lisa Heyamoto The independent news industry gets a roadmap to sustainability
Molly de Aguiar and Mandy Van Deven Narrative change trend brings new money to journalism
Jody Brannon We’ll embrace policy remedies
Mariana Moura Santos A woman who speaks is a woman who changes the world
Eric Holthaus As social media fragments, marginalized voices gain more power
Jaden Amos TikTok personality journalists continue to rise
Jennifer Choi and Jonathan Jackson Funders finally bet on next-generation news entrepreneurs
Sue Schardt Toward a new poetics of journalism
Victor Pickard The year journalism and capitalism finally divorce
Jenna Weiss-Berman The economic downturn benefits the podcasting industry. (No, really!)
Michael W. Wagner The backlash against pro-democracy reporting is coming
Mael Vallejo More threats to press freedom across the Americas
David Cohn AI made this prediction
Matt Rasnic More newsroom workers turn to organized labor
Anika Anand Independent news businesses lead the way on healthy work cultures
Alan Henry A reckoning with why trust in news is so low
Joni Deutsch Podcast collaboration — not competition — breeds excellence
Zizi Papacharissi Platforms are over
Paul Cheung More news organizations will realize they are in the business of impact, not eyeballs
Kirstin McCudden We’ll codify protection of journalism and newsgathering
Tim Carmody Newsletter writers need a new ethics
Sarabeth Berman Nonprofit local news shows that it can scale
Mar Cabra The inevitable mental health revolution
J. Siguru Wahutu American journalism reckons with its colonialist tendencies
Gabe Schneider Well-funded journalism leaders stop making disparate pay
Simon Galperin Philanthropy stops investing in corporate media
A.J. Bauer Covering the right wrong
Mario García More newsrooms go mobile-first
Kaitlyn Wells We’ll prioritize media literacy for children
Parker Molloy We’ll reach new heights of moral panic
Karina Montoya More reporters on the antitrust beat
John Davidow A year of intergenerational learning
Esther Kezia Thorpe Subscription pressures force product innovation
Laxmi Parthasarathy Unlocking the silent demand for international journalism
Anna Nirmala News organizations get new structures
Danielle K. Brown and Kathleen Searles DEI efforts must consider mental health and online abuse
Amy Schmitz Weiss Journalism education faces a crossroads
Martina Efeyini Talk to Gen Z. They’re the experts of Gen Z.
Jacob L. Nelson Despite it all, people will still want to be journalists
Eric Thurm Journalists think of themselves as workers
Wilson Liévano Diaspora journalism takes the next step
Sue Cross Thinking and acting collectively to save the news
Christina Shih Shared values move from nice-to-haves to essentials
Brian Stelter Finding new ways to reach news avoiders
Julia Beizer News fatigue shows us a clear path forward
Nicholas Jackson There will be launches — and we’ll keep doing the work
Kavya Sukumar Belling the cat: The rise of independent fact-checking at scale
Sumi Aggarwal Smart newsrooms will prioritize board development
Basile Simon Towards supporting criminal accountability
Juleyka Lantigua Newsrooms recognize women of color as the canaries in the coal mine
Johannes Klingebiel The innovation team, R.I.P.
Hillary Frey Death to the labor-intensive memo for prospective hires
Megan Lucero and Shirish Kulkarni The future of journalism is not you
Delano Massey The industry shakes its imposter syndrome
Dominic-Madori Davis Everyone finally realizes the need for diverse voices in tech reporting
Felicitas Carrique and Becca Aaronson News product goes from trend to standard
Jim VandeHei There is no “peak newsletter”
Elite Truong In platform collapse, an opportunity for community
Moreno Cruz Osório Brazilian journalism turns wounds into action
Priyanjana Bengani Partisan local news networks will collaborate
Snigdha Sur Newsrooms get nimble in a recession
Emily Nonko Incarcerated reporters get more bylines
Tre'vell Anderson Continued culpability in anti-trans campaigns
S. Mitra Kalita “Everything sucks. Good luck to you.”
Rodney Gibbs Recalibrating how we work apart
Ståle Grut Your newsroom experiences a Midjourney-gate, too
Julia Angwin Democracies will get serious about saving journalism
Masuma Ahuja Journalism starts working for and with its communities
Sarah Marshall A web channel strategy won’t be enough
Pia Frey Publishers start polling their users at scale
Rachel Glickhouse Humanizing newsrooms will be a badge of honor
Upasna Gautam Technology that performs at the speed of news
Nicholas Diakopoulos Journalists productively harness generative AI tools
Ariel Zirulnick Journalism doubles down on user needs
Jennifer Brandel AI couldn’t care less. Journalists will care more.
Doris Truong Workers demand to be paid what the job is worth
Mauricio Cabrera It’s no longer about audiences, it’s about communities
Valérie Bélair-Gagnon Well-being will become a core tenet of journalism
Kerri Hoffman Podcasting goes local
Jarrad Henderson Video editing will help people understand the media they consume
Sam Guzik AI will start fact-checking. We may not like the results.
Anthony Nadler Confronting media gerrymandering
Raney Aronson-Rath Journalists will band together to fight intimidation
Bill Adair The year of the fact-check (no, really!)
Alex Sujong Laughlin Credit where it’s due
Larry Ryckman We’ll work together with our competitors
Peter Bale Rising costs force more digital innovation
Alexandra Borchardt The year of the climate journalism strategy
Anita Varma Journalism prioritizes the basic need for survival
Cindy Royal Yes, journalists should learn to code, but…
Brian Moritz Rebuilding the news bundle
Joe Amditis AI throws a lifeline to local publishers
Jesse Holcomb Buffeted, whipped, bullied, pulled
Laura E. Davis The year we embrace the robots — and ourselves
Michael Schudson Journalism gets more and more difficult
Tamar Charney Flux is the new stability
Francesco Zaffarano There is no end of “social media”
Alex Perry New paths to transparency without Twitter
Andrew Losowsky Journalism realizes the replacement for Twitter is not a new Twitter
Eric Nuzum A focus on people instead of power
Ryan Nave Citizen journalism, but make it equitable
Christoph Mergerson The rot at the core of the news business
Surya Mattu Data journalists learn from photojournalists
Gordon Crovitz The year advertisers stop funding misinformation
Peter Sterne AI enters the newsroom
Barbara Raab More journalism funders will take more risks
Taylor Lorenz The “creator economy” will be astroturfed
Gina Chua The traditional story structure gets deconstructed
Richard Tofel The press might get better at vetting presidential candidates
Jonas Kaiser Rejecting the “free speech” frame