In 2018, we’ll commit to working hard to earn the trust of our audiences every single day — I hope, anyway.
Here’s what else I hope: that in doing so, we’ll commit to working just as hard to avoid centering a few loud voices at the expense of others. This year, we’ve frequently seen our leaders, from the president on down, discourage trust in news media. Recent surveys suggest it’s had an impact.
But the reality is that many people — take African Americans and Muslims, as examples — have long had reason to be skeptical of our industry’s ability and, frankly, desire to reflect their lives and their communities fairly, with accuracy and nuance. And they’ve been telling us that. If we lose sight of them in our panic over where we find ourselves today, we risk flattening critical differences between the reasons for distrust, and correspondingly, the actions we can take to address it. Worse, we risk abandoning our efforts as soon as the political winds shift.
We’ve come a long way from the days of viewing our audiences as a monolith, with a singular set of concerns. Let’s not go back to that in 2018.
Umbreen Bhatti is the director of the KQED Lab, the northern California public media organization’s innovation lab.
Taylor Lorenz Social and media will split
Mira Lowe The year of the local watchdog
Juleyka Lantigua Women of color will reclaim and monetize our time
Aron Pilhofer We can’t leave the business to the business side any more
Feli Sánchez The year for guerrilla user research
Sarah Marshall Loyalty as the key performance indicator
Corey Johnson The pro-fact resistance
Matt Thompson Here come the attention managers
Manoush Zomorodi Self-help as a publishing strategy
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Zizi Papacharissi Women come back
Molly de Aguiar Good journalism won’t be enough
Damon Krukowski Reviving the alt-weekly soul
Andrew Losowsky The year of resilience
Emily Goligoski Looking beyond news for inspiration
Mi-Ai Parrish Blockchain and trust
Lucas Graves From algorithms to institutions
Carlos Martínez de la Serna The new journalism commons
C.W. Anderson The social media apocalypse
Gordon Crovitz Serving readers over advertisers
Ståle Grut Reclaiming audience interaction from social networks
Raju Narisetti Mirror, mirror on the wall
Umbreen Bhatti The trust problem isn’t new
Mary Walter-Brown Show a little vulnerability
Vanessa K. DeLuca Women’s voices take center stage
Cindy Royal Your journalism curriculum is obsolete
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Mike Caulfield Refactoring media literacy for the networked age
Joanne McNeil Gatekeeping the gatekeepers
Debra Adams Simmons And a woman shall lead them
Jennifer Coogan The future is female
Michael Kuntz The only pivot that might work
Tracie Powell The muting of underserved voices
Amy Webb Listen to weak signals
Alfred Hermida Going beyond mobile-first
Rodney Gibbs Tech workers turn to journalism
Federica Cherubini The rise of bridge roles in news organizations
Tamar Charney We get serious about algorithms
Mariana Moura Santos Think local, act global
Matt Carlson Attacks on the press will get worse
Rick Berke Value is the watchword
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Mario García Storytelling finally adapts to mobile
Sara M. Watson Feeds will open up to new user-determined filters
Jacqui Cheng Retailers move into content
Evie Nagy Pivot to mobile video frustration
Kristen Muller The year of the voter
Doris Truong Computer vision vs. the Internet vigilantes
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Felix Salmon Covering bitcoin while owning bitcoin
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Claire Wardle Disinformation gets worse
Imaeyen Ibanga Longform video leads the way
Matt DeRienzo A recession, then a collapse
Andrew Ramsammy The year ownership mattered
Dheerja Kaur Fun with subscription products
Jesse Holcomb Information disorder, coming to a congressional district near you
Borja Echevarría TV goes digital, digital goes TV
José Zamora Revenue-first journalism
Caitlin Thompson Podcasting models mature and diversify
Alice Antheaume Are you fluent in AI?
Mariano Blejman News games rule
Luke O'Neil The end is already here
Mandy Velez texting is lit rn, fam
Michelle Ferrier The year of the great reckoning
Carrie Brown-Smith Transparency finally takes off
Dan Shanoff You down with OTT? (Yeah, DTC)
Ruth Palmer Risks will grow for news subjects — especially minorities
David Skok Finding an information-life balance
Julia Beizer A longer view on the pivot
Christopher Meighan Passive partnership is in the rearview
Jassim Ahmad Thriving on change
Jessica Parker Gilbert Design connects storytelling and strategy
Cory Haik Suffering from realness, pivoting to impact
Julia B. Chan Looking for loyalty in all the right places
Richard Tofel The platforms’ power demands more reporters’ attention
Jim Brady With the people, not just of the people
Eric Ulken The year local publishers get smart(er) about change
Marie Gilot No assholes allowed
Monika Bauerlein The firehose of falsehood
Dannagal G. Young Stop covering politics as a game
Sally Lehrman Trust comes first
Steve Grove The midterms are an opportunity
Jim Moroney Newspapers have to be good enough for readers to pay for
Pete Brown Push alerts, personalized
Kathleen McElroy Building a news video experience native to mobile
Tim Carmody Watch out for Spotify
Alastair Coote The year of self-improvement
Jared Newman Venture funding and digital news don’t mix
Jennifer Choi Standing up for us and for each other
AX Mina Memes and visuals come to the fore
Pia Frey Address users as individuals
Edward Roussel Eyes, ears, and brains
Mary Meehan Real lives are at stake in rural areas
Corey Ford The empire strikes back
Frédéric Filloux External forces
Yvonne Leow The rise of video messaging
P. Kim Bui The reckoning is only beginning
Rodney Benson Better, less read, and less trusted
Juliette De Maeyer A responsible press criticism
Michelle Garcia Navigating journalistic transparency
Lanre Akinola Making noise is not a strategy
Sam Sanders Shine the light on ourselves
Nushin Rashidian Publishers seek ad dollar alternatives
Sydette Harry Listen to your corner and watch for the hook
Vivian Schiller Pivot to tomorrow
Kim Fox Audience teams diversify their approach
Bill Keller A growing turn to philanthropy
Monique Judge Letting black women tell their own stories
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Miguel Castro The arrival of the impact producer
Ernst-Jan Pfauth Publishing less to give readers more
Francesco Marconi The year of machine-to-machine journalism
S. Mitra Kalita The arc of news and audience
Daniel Trielli The rich get richer, the poor scramble
Adam Thomas Sharing is caring: The year of the mentor
Hannah Cassius The year of the echo-chamber escapists
Kinsey Wilson Facebook and Google: Help out or pay up
Nikki Usher The year of The Washington Post
Eric Nuzum Beyond the narrative arc
Craig Newmark Working together toward sustainable solutions
Hossein Derakhshan Television has won
Basile Simon We need better career paths for news nerds
Renée Kaplan The year of quiet adjustments (shhh)
Kawandeep Virdee Zines had it right all along
Laura E. Davis Writing answers before you know the question
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Rubina Madan Fillion Unlocking the potential of AI
Caitria O'Neill The new court of public opinion
Jarrod Dicker Honesty in advertising
Errin Haines At the ballot, it’s time to count black women
Joyce Barnathan It will be harder to bury the news
Alan Soon The rise of start of psychographic, micro-targeted media
Will Sommer The year local media gets conservative
Andrew Haeg The year journalists become relationship builders
Raney Aronson-Rath Transparency is the antidote to fake news
Rachel Schallom Better design helps differentiate opinion and news
Tanya Cordrey Finally, the seeds of radical reinvention
Emma Carew Grovum Newsroom culture becomes a priority
Pablo Boczkowski The rise of skeptical reading
Amy King Let’s amplify visual voice
Cristina Wilson The year of the Instagram Story
Tanzina Vega It’s time for media companies to #PassTheMic
Nicholas Quah Stop talking trash about young people
Alexios Mantzarlis Moving fake news research out of the lab
Charo Henríquez Training is an investment, not an expense
Justin Kosslyn The year journalists become digital security experts
Heather Bryant Building the ecosystems for collaboration
Matt Boggie The intellectual equivalent of the Dead Sea
Rachel Davis Mersey AI, with real smarts
Niketa Patel Live journalism comes of age
Brian Lam Sketchy ethics around product reviews
Lam Thuy Vo Breaking free from the tyranny of the loudest
Kyle Ellis Let’s build our way out of this
Elizabeth Jensen Show your work
Trushar Barot The Jio-fication of India
Sam Ford The year of investing in processes
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Amie Ferris-Rotman More female reporters abroad (please)
Joanne Lipman Journalists inventing revenue streams
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism