A couple of weeks after the 2016 election, Nic Dawes, the former editor of South Africa’s Mail & Guardian, penned one of the best pieces on journalism in the age of Trump that I’ve read to date. Cast in the form of an open letter to U.S. journalists, it offered advice “from those of us who have worked in places where the institutional fabric is thinner, the legal protections less absolute, and the social license to operate less secure. Not outright dictatorships, but majoritarian democracies where big men — and they are usually men — polish their image in the mirror of state media or social media, while slowly squeezing the life out of independent institutions.”
One of Dawes’ core pieces of advice was: “Get used to being stigmatized as the opposition…The basic idea is simple: to delegitimize accountability journalism by framing it as partisan. Why should anyone care about your investigation of the president’s conflicts of interest, or his tax bills, if they emanate from the political opposition? The scariest thing about ‘fake news’ is that all news becomes fake. Yours too.”
Chilling, right? As prognostication goes, it doesn’t get much more accurate than this. Just weeks after Dawes’ piece published, Steve Bannon — in an interview with the Times, to add insult to injury — declared that “the media here is the opposition party. They don’t understand this country.” As for dismissing investigations of the president’s conflicts of interest, or his tax bills, as “fake news:” Yep, and yep.
None of this is brand new; politicians have always sought to smear journalism they didn’t like. What’s new is that the attack is no longer about this or that story, but about journalism itself. It’s a challenge to the very notion of an independent accounting of facts. And in 2018, as tension builds on a host of stories from the Russia investigation to dozens of contested Congressional elections, we’ll see this challenge mount. Here are four key tactics we can expect to see more of:
The lawsuit threat. Roy Moore wasted no time before threatening to sue The Washington Post — just as Trump earlier threatened to sue The New York Times for reporting on his accusers (prompting an amazing response from the Times’ general counsel, David McCraw). These kinds of threats are empty more often than not. But at a time when billionaires have discovered that the cost of litigation, whether or not it prevails, can cripple a news organization, many publishers — especially those without the resources of a Jeff Bezos — may think twice about whether to risk it.
The “fake news” play. When the Post’s stories first published, Roy Moore didn’t exactly deny them: He simply said he had never dated a girl without her mother’s permission. But by Election Day, he had pivoted to claiming he had never even met any of the women accusing him of sexual assault, while his supporters spread rumors that the women had been paid to lie. It’s an exact parallel to Trump’s responses to some of his accusers — indeed, as Maggie Haberman and Jonathan Martin reported recently, the president now suggests the Access Hollywood recording was faked. The goal here is not simply to undermine a particular claim, but to challenge the idea of verifiable news, period. The narrative we’ll see more and more of is that journalists are simply pursuing political agendas; that they are driven by the same petty vendettas and partisan loyalties as some of those they cover.
The ad hominem. In the past, it wasn’t uncommon for politicians to go after “the media,” but relatively rare to take aim at individual reporters. But Trump has perfected the ad hominem, calling out specific journalists from Katy Tur to Dave Weigel and Don Lemon, and unleashing armies of trolls (and sometimes worse). These attacks, too, seek to undermine the notion of the press as an institution and cast it instead as a collection of individuals with axes to grind. In 2018, we can expect others to take up this tactic — and let’s hope that Greg Gianforte was the exception in going after a reporter physically as well.
The firehose of falsehood. Together, all these attacks eerily resemble a propaganda technique described in a 2016 RAND report on, of all things, Kremlin disinformation campaigns. As my colleague Denise Clifton has noted, the researchers described how Russian propaganda uses multiple messages, across many channels, often inconsistent with each other and with little regard for the truth. This aims, they write, to “entertain, confuse, and overwhelm the audience,” so that in the end, people will simply throw up their hands and give up on the idea of ever finding the truth. It’s a feeling American audiences will become increasingly familiar with in 2018.
Monika Bauerlein is CEO of Mother Jones.
Renée Kaplan The year of quiet adjustments (shhh)
Luke O'Neil The end is already here
Basile Simon We need better career paths for news nerds
Evie Nagy Pivot to mobile video frustration
Aron Pilhofer We can’t leave the business to the business side any more
Julia B. Chan Looking for loyalty in all the right places
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Tanzina Vega It’s time for media companies to #PassTheMic
Sydette Harry Listen to your corner and watch for the hook
Claire Wardle Disinformation gets worse
Rick Berke Value is the watchword
Dan Shanoff You down with OTT? (Yeah, DTC)
Eric Ulken The year local publishers get smart(er) about change
Monika Bauerlein The firehose of falsehood
Miguel Castro The arrival of the impact producer
Umbreen Bhatti The trust problem isn’t new
Lanre Akinola Making noise is not a strategy
Amy King Let’s amplify visual voice
Kim Fox Audience teams diversify their approach
Federica Cherubini The rise of bridge roles in news organizations
Doris Truong Computer vision vs. the Internet vigilantes
Laura E. Davis Writing answers before you know the question
C.W. Anderson The social media apocalypse
Charo Henríquez Training is an investment, not an expense
Kyle Ellis Let’s build our way out of this
Hossein Derakhshan Television has won
Juleyka Lantigua Women of color will reclaim and monetize our time
Francesco Marconi The year of machine-to-machine journalism
Heather Bryant Building the ecosystems for collaboration
Michelle Ferrier The year of the great reckoning
Mira Lowe The year of the local watchdog
Ray Soto VR reaches the next level
Jennifer Choi Standing up for us and for each other
Manoush Zomorodi Self-help as a publishing strategy
Marie Gilot No assholes allowed
Juliette De Maeyer A responsible press criticism
Gordon Crovitz Serving readers over advertisers
David Skok Finding an information-life balance
Tamar Charney We get serious about algorithms
Elizabeth Jensen Show your work
Sam Ford The year of investing in processes
Mary Meehan Real lives are at stake in rural areas
Pete Brown Push alerts, personalized
Jarrod Dicker Honesty in advertising
Dheerja Kaur Fun with subscription products
Alice Antheaume Are you fluent in AI?
Jacqui Cheng Retailers move into content
Jared Newman Venture funding and digital news don’t mix
Mariano Blejman News games rule
Caitria O'Neill The new court of public opinion
Niketa Patel Live journalism comes of age
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Michelle Garcia Navigating journalistic transparency
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Bill Keller A growing turn to philanthropy
Raju Narisetti Mirror, mirror on the wall
Corey Ford The empire strikes back
Hannah Cassius The year of the echo-chamber escapists
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Mike Caulfield Refactoring media literacy for the networked age
Taylor Lorenz Social and media will split
Corey Johnson The pro-fact resistance
Felix Salmon Covering bitcoin while owning bitcoin
Vivian Schiller Pivot to tomorrow
Alastair Coote The year of self-improvement
Rodney Gibbs Tech workers turn to journalism
Mandy Velez texting is lit rn, fam
Emma Carew Grovum Newsroom culture becomes a priority
Sam Sanders Shine the light on ourselves
Steve Grove The midterms are an opportunity
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Kinsey Wilson Facebook and Google: Help out or pay up
Zizi Papacharissi Women come back
Rubina Madan Fillion Unlocking the potential of AI
Richard Tofel The platforms’ power demands more reporters’ attention
Jennifer Coogan The future is female
Rodney Benson Better, less read, and less trusted
Amie Ferris-Rotman More female reporters abroad (please)
Raney Aronson-Rath Transparency is the antidote to fake news
Matt Carlson Attacks on the press will get worse
Mariana Moura Santos Think local, act global
Julia Beizer A longer view on the pivot
Edward Roussel Eyes, ears, and brains
Pia Frey Address users as individuals
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Yvonne Leow The rise of video messaging
Carlos Martínez de la Serna The new journalism commons
Will Sommer The year local media gets conservative
Kawandeep Virdee Zines had it right all along
Adam Thomas Sharing is caring: The year of the mentor
Carrie Brown-Smith Transparency finally takes off
Jim Brady With the people, not just of the people
AX Mina Memes and visuals come to the fore
Mary Walter-Brown Show a little vulnerability
Kathleen McElroy Building a news video experience native to mobile
Tracie Powell The muting of underserved voices
Ruth Palmer Risks will grow for news subjects — especially minorities
Mi-Ai Parrish Blockchain and trust
Sara M. Watson Feeds will open up to new user-determined filters
Andrew Ramsammy The year ownership mattered
Borja Echevarría TV goes digital, digital goes TV
Cindy Royal Your journalism curriculum is obsolete
Tanya Cordrey Finally, the seeds of radical reinvention
Cory Haik Suffering from realness, pivoting to impact
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Jim Moroney Newspapers have to be good enough for readers to pay for
Brian Lam Sketchy ethics around product reviews
Molly de Aguiar Good journalism won’t be enough
Joanne McNeil Gatekeeping the gatekeepers
Joyce Barnathan It will be harder to bury the news
Trushar Barot The Jio-fication of India
P. Kim Bui The reckoning is only beginning
Lucas Graves From algorithms to institutions
S. Mitra Kalita The arc of news and audience
Mario García Storytelling finally adapts to mobile
Tim Carmody Watch out for Spotify
Alfred Hermida Going beyond mobile-first
Alan Soon The rise of start of psychographic, micro-targeted media
Christopher Meighan Passive partnership is in the rearview
Matt Boggie The intellectual equivalent of the Dead Sea
Frédéric Filloux External forces
Dannagal G. Young Stop covering politics as a game
Emily Goligoski Looking beyond news for inspiration
Alexios Mantzarlis Moving fake news research out of the lab
Ernst-Jan Pfauth Publishing less to give readers more
Amy Webb Listen to weak signals
Jesse Holcomb Information disorder, coming to a congressional district near you
Vanessa K. DeLuca Women’s voices take center stage
Sally Lehrman Trust comes first
Daniel Trielli The rich get richer, the poor scramble
Kristen Muller The year of the voter
Jessica Parker Gilbert Design connects storytelling and strategy
Errin Haines At the ballot, it’s time to count black women
Rachel Davis Mersey AI, with real smarts
Eric Nuzum Beyond the narrative arc
Michael Kuntz The only pivot that might work
Joanne Lipman Journalists inventing revenue streams
Cristina Wilson The year of the Instagram Story
Imaeyen Ibanga Longform video leads the way
José Zamora Revenue-first journalism
Andrew Losowsky The year of resilience
Sarah Marshall Loyalty as the key performance indicator
Monique Judge Letting black women tell their own stories
Andrew Haeg The year journalists become relationship builders
Craig Newmark Working together toward sustainable solutions
Ståle Grut Reclaiming audience interaction from social networks
Matt Thompson Here come the attention managers
Pablo Boczkowski The rise of skeptical reading
Rachel Schallom Better design helps differentiate opinion and news
Jassim Ahmad Thriving on change
Debra Adams Simmons And a woman shall lead them
Feli Sánchez The year for guerrilla user research
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Lam Thuy Vo Breaking free from the tyranny of the loudest
Nicholas Quah Stop talking trash about young people
Nikki Usher The year of The Washington Post
Justin Kosslyn The year journalists become digital security experts
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Matt DeRienzo A recession, then a collapse