2018 will be the year that every media market in the country gets its own Fox News-style voice at the local level.
The FCC looks set to approve Sinclair Broadcast Group’s nearly $4 billion takeover of Tribune Media, ensuring that Sinclair’s reliably conservative take on the news will soon reach 70 percent of households through TV affiliates. Not coincidentally, this will also be the breakout year for former Trump surrogate Boris Epshteyn, whose scorching commentaries in the president’s defense Sinclair stations are required to air multiple times a week.
Meanwhile, conservative tycoons with less money to spend on their hobbies will recognize that a number of local papers are primed to be purchased on the cheap. This has already happened at LA Weekly, which was taken over late in 2017 by a shadowy conservative group of investors out of Orange County.
Armstrong Williams, the Ben Carson confidante who proved his commitment to journalistic standards back in the aughts by taking money to promote Bush administration policy pushes in his column, expressed an interest in buying Washington City Paper. Williams’s editorial ideas, according to The Washington Post, included soft-focus profiles of Hope Hicks’s hobbies and Steve Bannon’s charitable work.
Williams eventually dropped his bid, but there are plenty of other distressed papers around the country that can be purchased at rock-bottom rates. As local papers continue to struggle, expect GOP donors with money to burn to follow Williams’s lead.
Other predictions:
— The media infrastructure pushing hoaxes and conspiracy theories will only continue to grow, with increasingly dangerous effects offline.
— New technology will make it much easier to convincingly doctor video, leading to a high-profile reporting disaster after an outlet reports on faked video. Enterprising youth in a former Soviet bloc country will master the art of doctoring “real” news video, further shaking the foundations of objective truth and giving Macedonian teens a break from the discourse.
— This one is more of a wish than a prediction, but I hope 2018 is the year that media prognosticators stop hoping that “media literacy” programs will educate away the problem of people falling for obvious hoaxes in their news.
Anyone who would actually seek out media literacy training doesn’t need it, and Republican legislators would never allow a school curriculum that advised against trusting, say, Infowars.
Until then, calls for media literacy education will remain a comforting idea that journalists tell themselves to avoid confronting ugly facts about their industry and country.
Will Sommer writes Right Richter, a weekly newsletter about right-wing media.
Rachel Schallom Better design helps differentiate opinion and news
Eric Ulken The year local publishers get smart(er) about change
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Lam Thuy Vo Breaking free from the tyranny of the loudest
Will Sommer The year local media gets conservative
Amie Ferris-Rotman More female reporters abroad (please)
Mariano Blejman News games rule
Ståle Grut Reclaiming audience interaction from social networks
Justin Kosslyn The year journalists become digital security experts
Doris Truong Computer vision vs. the Internet vigilantes
Feli Sánchez The year for guerrilla user research
Jacqui Cheng Retailers move into content
Mike Caulfield Refactoring media literacy for the networked age
Hossein Derakhshan Television has won
Tanya Cordrey Finally, the seeds of radical reinvention
Kathleen McElroy Building a news video experience native to mobile
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Richard Tofel The platforms’ power demands more reporters’ attention
Jared Newman Venture funding and digital news don’t mix
Pete Brown Push alerts, personalized
Rick Berke Value is the watchword
Eric Nuzum Beyond the narrative arc
David Skok Finding an information-life balance
Matt Boggie The intellectual equivalent of the Dead Sea
Caitlin Thompson Podcasting models mature and diversify
Mandy Velez texting is lit rn, fam
Dan Shanoff You down with OTT? (Yeah, DTC)
Nicholas Quah Stop talking trash about young people
Yvonne Leow The rise of video messaging
Basile Simon We need better career paths for news nerds
Claire Wardle Disinformation gets worse
Elizabeth Jensen Show your work
Mira Lowe The year of the local watchdog
Jesse Holcomb Information disorder, coming to a congressional district near you
Edward Roussel Eyes, ears, and brains
Mi-Ai Parrish Blockchain and trust
Heather Bryant Building the ecosystems for collaboration
Caitria O'Neill The new court of public opinion
Federica Cherubini The rise of bridge roles in news organizations
Jamie Mottram From pageviews to t-shirts
Joanne McNeil Gatekeeping the gatekeepers
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Alexios Mantzarlis Moving fake news research out of the lab
Mario García Storytelling finally adapts to mobile
Borja Echevarría TV goes digital, digital goes TV
Zizi Papacharissi Women come back
Sam Ford The year of investing in processes
Kawandeep Virdee Zines had it right all along
Cory Haik Suffering from realness, pivoting to impact
Joyce Barnathan It will be harder to bury the news
Nik Usher The year of The Washington Post
Adam Thomas Sharing is caring: The year of the mentor
Tim Carmody Watch out for Spotify
Alastair Coote The year of self-improvement
Mariana Moura Santos Think local, act global
Laura E. Davis Writing answers before you know the question
Hannah Cassius The year of the echo-chamber escapists
Rubina Madan Fillion Unlocking the potential of AI
Gordon Crovitz Serving readers over advertisers
Monika Bauerlein The firehose of falsehood
Bill Keller A growing turn to philanthropy
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Raju Narisetti Mirror, mirror on the wall
Juliette De Maeyer A responsible press criticism
Carlos Martínez de la Serna The new journalism commons
P. Kim Bui The reckoning is only beginning
Rodney Gibbs Tech workers turn to journalism
Jim Brady With the people, not just of the people
Dheerja Kaur Fun with subscription products
Aron Pilhofer We can’t leave the business to the business side any more
Errin Haines At the ballot, it’s time to count black women
Alfred Hermida Going beyond mobile-first
Amy King Let’s amplify visual voice
Sarah Marshall Loyalty as the key performance indicator
Mary Meehan Real lives are at stake in rural areas
Ernst-Jan Pfauth Publishing less to give readers more
Mary Walter-Brown Show a little vulnerability
Matt Carlson Attacks on the press will get worse
Andrew Ramsammy The year ownership mattered
Jennifer Choi Standing up for us and for each other
Raney Aronson-Rath Transparency is the antidote to fake news
Sara M. Watson Feeds will open up to new user-determined filters
Michael Kuntz The only pivot that might work
Jennifer Coogan The future is female
Tamar Charney We get serious about algorithms
Christopher Meighan Passive partnership is in the rearview
Alice Antheaume Are you fluent in AI?
Charo Henríquez Training is an investment, not an expense
AX Mina Memes and visuals come to the fore
Damon Krukowski Reviving the alt-weekly soul
Ray Soto VR reaches the next level
Monique Judge Letting black women tell their own stories
Andrew Losowsky The year of resilience
Felix Salmon Covering bitcoin while owning bitcoin
C.W. Anderson The social media apocalypse
Cindy Royal Your journalism curriculum is obsolete
Kyle Ellis Let’s build our way out of this
Manoush Zomorodi Self-help as a publishing strategy
Rachel Davis Mersey AI, with real smarts
Imaeyen Ibanga Longform video leads the way
Daniel Trielli The rich get richer, the poor scramble
Luke O'Neil The end is already here
S. Mitra Kalita The arc of news and audience
Cristina Wilson The year of the Instagram Story
Ruth Palmer Risks will grow for news subjects — especially minorities
Marie Gilot No assholes allowed
Jassim Ahmad Thriving on change
Jim Moroney Newspapers have to be good enough for readers to pay for
Corey Johnson The pro-fact resistance
Debra Adams Simmons And a woman shall lead them
Pablo Boczkowski The rise of skeptical reading
Vanessa K. DeLuca Women’s voices take center stage
Vivian Schiller Pivot to tomorrow
Julia B. Chan Looking for loyalty in all the right places
Carrie Brown Transparency finally takes off
Umbreen Bhatti The trust problem isn’t new
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Steve Grove The midterms are an opportunity
Tracie Powell The muting of underserved voices
Juleyka Lantigua Women of color will reclaim and monetize our time
Matt Thompson Here come the attention managers
Rodney Benson Better, less read, and less trusted
Michelle Garcia Navigating journalistic transparency
Emily Goligoski Looking beyond news for inspiration
Craig Newmark Working together toward sustainable solutions
Evie Nagy Pivot to mobile video frustration
Julia Beizer A longer view on the pivot
Francesco Marconi The year of machine-to-machine journalism
Sam Sanders Shine the light on ourselves
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Kim Fox Audience teams diversify their approach
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Corey Ford The empire strikes back
Jarrod Dicker Honesty in advertising
Matt DeRienzo A recession, then a collapse
Dannagal G. Young Stop covering politics as a game
Alan Soon The rise of start of psychographic, micro-targeted media
Renée Kaplan The year of quiet adjustments (shhh)
Brian Lam Sketchy ethics around product reviews
Tanzina Vega It’s time for media companies to #PassTheMic
Pia Frey Address users as individuals
Nushin Rashidian Publishers seek ad dollar alternatives
Kinsey Wilson Facebook and Google: Help out or pay up
Emma Carew Grovum Newsroom culture becomes a priority
Niketa Patel Live journalism comes of age
Michelle Ferrier The year of the great reckoning
Frédéric Filloux External forces
Lucas Graves From algorithms to institutions
Molly de Aguiar Good journalism won’t be enough
Andrew Haeg The year journalists become relationship builders
Lanre Akinola Making noise is not a strategy
Jessica Parker Gilbert Design connects storytelling and strategy
Kristen Muller The year of the voter
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
José Zamora Revenue-first journalism
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Trushar Barot The Jio-fication of India
Joanne Lipman Journalists inventing revenue streams
Amy Webb Listen to weak signals