There is no such thing as “predicting” the future. I know that seems like a strange statement coming from a quantitative futurist. A prediction would assume that most of the variables that make up everyday life are fixed. You might be able to predict the outcome of an election or a baseball game, but that kind of statistical analysis doesn’t work for foresight, and it certainly doesn’t apply to thinking about the future of news.
The best we can do is to listen to weak signals about emerging technologies in the present, to recognize patterns early, and to build out possible, plausible, and probable scenarios that describe implications. News organizations must focus on incremental actions, starting right now. But they cannot effectively plan for the future without thinking broadly. If you don’t simultaneously pay attention to signals from news and also those coming from adjacent areas, you’re effectively looking at the world through a pinhole camera.
In October, I open-sourced my forecasting methodology and all of my research. I also published a new report, which details 75 emerging tech trends for news. Going into 2018, these are some key insights for every news organization, regardless of size or geographic location:
To understand the future of news, you must pay attention to the future of many industries and research areas in the coming year. When journalists think about the future, they should broaden the usual scope to consider developments from myriad other fields also participating in the knowledge economy. Technology begets technology. We are witnessing an explosion in slow motion.
Amy Webb is founder of the Future Today Institute.
Ernst-Jan Pfauth Publishing less to give readers more
Feli Sánchez The year for guerrilla user research
Kyle Ellis Let’s build our way out of this
Nikki Usher The year of The Washington Post
Taylor Lorenz Social and media will split
Joyce Barnathan It will be harder to bury the news
Michael Kuntz The only pivot that might work
Hannah Cassius The year of the echo-chamber escapists
Edward Roussel Eyes, ears, and brains
Raney Aronson-Rath Transparency is the antidote to fake news
Gordon Crovitz Serving readers over advertisers
Juleyka Lantigua Women of color will reclaim and monetize our time
Alan Soon The rise of start of psychographic, micro-targeted media
Debra Adams Simmons And a woman shall lead them
Luke O'Neil The end is already here
Cristina Wilson The year of the Instagram Story
Monique Judge Letting black women tell their own stories
Jennifer Coogan The future is female
S. Mitra Kalita The arc of news and audience
Umbreen Bhatti The trust problem isn’t new
Amy King Let’s amplify visual voice
Bill Keller A growing turn to philanthropy
Mariano Blejman News games rule
Dannagal G. Young Stop covering politics as a game
Corey Johnson The pro-fact resistance
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Julia Beizer A longer view on the pivot
Michelle Garcia Navigating journalistic transparency
Ståle Grut Reclaiming audience interaction from social networks
Kristen Muller The year of the voter
Christopher Meighan Passive partnership is in the rearview
Lucas Graves From algorithms to institutions
Sarah Marshall Loyalty as the key performance indicator
David Skok Finding an information-life balance
Francesco Marconi The year of machine-to-machine journalism
Heather Bryant Building the ecosystems for collaboration
Alexios Mantzarlis Moving fake news research out of the lab
Marie Gilot No assholes allowed
Federica Cherubini The rise of bridge roles in news organizations
Mi-Ai Parrish Blockchain and trust
Jim Moroney Newspapers have to be good enough for readers to pay for
Alice Antheaume Are you fluent in AI?
Yvonne Leow The rise of video messaging
Tanzina Vega It’s time for media companies to #PassTheMic
Emma Carew Grovum Newsroom culture becomes a priority
Felix Salmon Covering bitcoin while owning bitcoin
Emily Goligoski Looking beyond news for inspiration
Andrew Losowsky The year of resilience
Doris Truong Computer vision vs. the Internet vigilantes
Kawandeep Virdee Zines had it right all along
Jessica Parker Gilbert Design connects storytelling and strategy
Renée Kaplan The year of quiet adjustments (shhh)
Amie Ferris-Rotman More female reporters abroad (please)
Amy Webb Listen to weak signals
Dheerja Kaur Fun with subscription products
Pablo Boczkowski The rise of skeptical reading
Brian Lam Sketchy ethics around product reviews
Imaeyen Ibanga Longform video leads the way
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Corey Ford The empire strikes back
Matt Boggie The intellectual equivalent of the Dead Sea
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Tanya Cordrey Finally, the seeds of radical reinvention
Sydette Harry Listen to your corner and watch for the hook
Jacqui Cheng Retailers move into content
Jesse Holcomb Information disorder, coming to a congressional district near you
Caitria O'Neill The new court of public opinion
Matt Carlson Attacks on the press will get worse
Aron Pilhofer We can’t leave the business to the business side any more
Frédéric Filloux External forces
Richard Tofel The platforms’ power demands more reporters’ attention
Rachel Schallom Better design helps differentiate opinion and news
Monika Bauerlein The firehose of falsehood
Jarrod Dicker Honesty in advertising
Alfred Hermida Going beyond mobile-first
Rodney Benson Better, less read, and less trusted
Evie Nagy Pivot to mobile video frustration
Carrie Brown-Smith Transparency finally takes off
Eric Nuzum Beyond the narrative arc
Daniel Trielli The rich get richer, the poor scramble
Basile Simon We need better career paths for news nerds
Joanne McNeil Gatekeeping the gatekeepers
Miguel Castro The arrival of the impact producer
Laura E. Davis Writing answers before you know the question
Mary Walter-Brown Show a little vulnerability
Matt Thompson Here come the attention managers
AX Mina Memes and visuals come to the fore
Jim Brady With the people, not just of the people
Alastair Coote The year of self-improvement
Matt DeRienzo A recession, then a collapse
Jared Newman Venture funding and digital news don’t mix
Pia Frey Address users as individuals
Kathleen McElroy Building a news video experience native to mobile
Nushin Rashidian Publishers seek ad dollar alternatives
Jennifer Choi Standing up for us and for each other
Caitlin Thompson Podcasting models mature and diversify
Claire Wardle Disinformation gets worse
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Lanre Akinola Making noise is not a strategy
C.W. Anderson The social media apocalypse
Rodney Gibbs Tech workers turn to journalism
Molly de Aguiar Good journalism won’t be enough
P. Kim Bui The reckoning is only beginning
Cory Haik Suffering from realness, pivoting to impact
Joanne Lipman Journalists inventing revenue streams
Hossein Derakhshan Television has won
Mira Lowe The year of the local watchdog
Sam Ford The year of investing in processes
Tim Carmody Watch out for Spotify
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Kim Fox Audience teams diversify their approach
Ruth Palmer Risks will grow for news subjects — especially minorities
Borja Echevarría TV goes digital, digital goes TV
Andrew Haeg The year journalists become relationship builders
Craig Newmark Working together toward sustainable solutions
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Rubina Madan Fillion Unlocking the potential of AI
Mandy Velez texting is lit rn, fam
Raju Narisetti Mirror, mirror on the wall
José Zamora Revenue-first journalism
Andrew Ramsammy The year ownership mattered
Trushar Barot The Jio-fication of India
Dan Shanoff You down with OTT? (Yeah, DTC)
Mario García Storytelling finally adapts to mobile
Eric Ulken The year local publishers get smart(er) about change
Julia B. Chan Looking for loyalty in all the right places
Cindy Royal Your journalism curriculum is obsolete
Nicholas Quah Stop talking trash about young people
Ray Soto VR reaches the next level
Pete Brown Push alerts, personalized
Adam Thomas Sharing is caring: The year of the mentor
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Justin Kosslyn The year journalists become digital security experts
Carlos Martínez de la Serna The new journalism commons
Juliette De Maeyer A responsible press criticism
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Sara M. Watson Feeds will open up to new user-determined filters
Steve Grove The midterms are an opportunity
Tamar Charney We get serious about algorithms
Niketa Patel Live journalism comes of age
Sam Sanders Shine the light on ourselves
Elizabeth Jensen Show your work
Jamie Mottram From pageviews to t-shirts
Will Sommer The year local media gets conservative
Rick Berke Value is the watchword
Vanessa K. DeLuca Women’s voices take center stage
Kinsey Wilson Facebook and Google: Help out or pay up
Michelle Ferrier The year of the great reckoning
Vivian Schiller Pivot to tomorrow
Rachel Davis Mersey AI, with real smarts
Sally Lehrman Trust comes first
Zizi Papacharissi Women come back
Errin Haines At the ballot, it’s time to count black women
Mary Meehan Real lives are at stake in rural areas
Lam Thuy Vo Breaking free from the tyranny of the loudest
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Charo Henríquez Training is an investment, not an expense
Mike Caulfield Refactoring media literacy for the networked age
Jassim Ahmad Thriving on change