The future is female

“My prediction is not solely that media leadership will be feminized, but that news itself will take on a new, more feminine, tone.”

Among the predictions published in this series last year, none proved more prescient than Rachel Sklar’s “Women are Going to Get Loud.” It’s as if Rachel got an advance copy of Time’s Person of the Year issue — really advance.

The #MeToo movement has been an efficient juggernaut, blasting open decades of workplace hostility and harassment, and nowhere has it gotten more attention than in the field of media. (So much for “report the story, don’t become the story.”) Certainly, media is not the only industry so plagued by misogyny — there are others where it’s even more widespread. Nonetheless, it’s the media’s job to expose these outbreaks and it can’t even begin to help in that regard until it puts on its own oxygen mask.

The main consequences of this reckoning have been terminations, resignations, leaves of absence. And so it happens that there are suddenly a whole lot of vacancies in leadership roles across many media organizations. Already we’re seeing some of these roles filled by women. Expect that trend to accelerate and expand. There’s a surfeit of female talent that’s been sitting too long on the bench.

It never made sense for journalism to skew so heavily male at its highest ranks for so long. Media corporations can’t say with a straight face that it’s a “pipeline problem” with regards to women eager to study, work, and lead in journalism, as technology titans feebly do. According to Poynter, journalism schools award diplomas to women at a more than 2 to 1 ratio. Per ASNE, that ratio somehow flips in terms of newsroom supervisory roles, with women comprising only 37 percent. Media is storytelling, communication, information dissemination…we’re not talking about the defense industry or investment banking. These are skills women have long been stereotyped for having mastered — and yet, haven’t yet been deemed authoritative enough in to be awarded a mantle of leadership. Isn’t it ironic?

That all ends next year. My prediction is not solely that media leadership will be feminized, but that news itself will take on a new, more feminine, tone. No, this doesn’t mean more articles on weight loss and beauty trends. Instead, it means that women will be seen as reliable sources and the sexism embedded into articles about women’s issues and female public figures (“Who were they wearing?”) won’t make it past first edit. It also means we can expect newsroom resources dedicated to uncovering stories of other underserved and underreported communities. This means we can expect more two-way communication between storytellers and readers — something more authentic and constructive than a comments section.

I expect the female media takeover will bring also bring a novel remedy to the phenomenon of so-called fake news and the overall stratification of media along ideological lines. Don’t ask me how I know — it’s just my woman’s intuition. 2017 wasn’t pretty for our industry, but there’s hope for 2018. This time next year, “content is queen” will roll right off the tongue.

Jennifer Coogan is chief content officer of Newsela.

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Jesse Holcomb   Information disorder, coming to a congressional district near you

Evie Nagy   Pivot to mobile video frustration

Raney Aronson-Rath   Transparency is the antidote to fake news

Elizabeth Jensen   Show your work

Alexios Mantzarlis   Moving fake news research out of the lab

Joanne McNeil   Gatekeeping the gatekeepers

Justin Kosslyn   The year journalists become digital security experts

Ray Soto   VR reaches the next level

Manoush Zomorodi   Self-help as a publishing strategy

Cindy Royal   Your journalism curriculum is obsolete

Monique Judge   Letting black women tell their own stories

Tim Carmody   Watch out for Spotify

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Ariana Tobin   Too tired to tap

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Amy King   Let’s amplify visual voice

Julia B. Chan   Looking for loyalty in all the right places

Dan Shanoff   You down with OTT? (Yeah, DTC)

Jessica Parker Gilbert   Design connects storytelling and strategy

Lanre Akinola   Making noise is not a strategy

Francesco Marconi   The year of machine-to-machine journalism

Matt Carlson   Attacks on the press will get worse

Kristen Muller   The year of the voter

Miguel Castro   The arrival of the impact producer

Laura E. Davis   Writing answers before you know the question

Brian Lam   Sketchy ethics around product reviews

Jassim Ahmad   Thriving on change

Imaeyen Ibanga   Longform video leads the way

Alan Soon   The rise of start of psychographic, micro-targeted media

Ruth Palmer   Risks will grow for news subjects — especially minorities

Heather Bryant   Building the ecosystems for collaboration

Carlos Martínez de la Serna   The new journalism commons

David Skok   Finding an information-life balance

Hossein Derakhshan   Television has won

P. Kim Bui   The reckoning is only beginning

Jared Newman   Venture funding and digital news don’t mix

Neha Gandhi   Filler killers

Jim Brady   With the people, not just of the people

Errin Haines   At the ballot, it’s time to count black women

John Keefe   Scooped by AI

Juliette De Maeyer   A responsible press criticism

Marie Gilot   No assholes allowed

Mario García   Storytelling finally adapts to mobile

Sally Lehrman   Trust comes first

Tanya Cordrey   Finally, the seeds of radical reinvention

Doris Truong   Computer vision vs. the Internet vigilantes

Michelle Garcia   Navigating journalistic transparency

Michael Kuntz   The only pivot that might work

C.W. Anderson   The social media apocalypse

Mike Caulfield   Refactoring media literacy for the networked age

Basile Simon   We need better career paths for news nerds

Dannagal G. Young   Stop covering politics as a game

Mandy Velez   texting is lit rn, fam

S. Mitra Kalita   The arc of news and audience

Matt Boggie   The intellectual equivalent of the Dead Sea

Dheerja Kaur   Fun with subscription products

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Michelle Ferrier   The year of the great reckoning

Kathleen McElroy   Building a news video experience native to mobile

Carrie Brown-Smith   Transparency finally takes off

Yvonne Leow   The rise of video messaging

Kelsey Proud   No, no, no

Ernst-Jan Pfauth   Publishing less to give readers more

Molly de Aguiar   Good journalism won’t be enough

An Xiao Mina   Memes and visuals come to the fore

Monika Bauerlein   The firehose of falsehood

Kinsey Wilson   Facebook and Google: Help out or pay up

Almar Latour   Conquering calm

Charo Henríquez   Training is an investment, not an expense

Nushin Rashidian   Publishers seek ad dollar alternatives

Claire Wardle   Disinformation gets worse

Matt DeRienzo   A recession, then a collapse

Rodney Gibbs   Tech workers turn to journalism

Vanessa K. DeLuca   Women’s voices take center stage

Sue Schardt   Jump the niche

Jennifer Choi   Standing up for us and for each other

Mary Walter-Brown   Show a little vulnerability

Pablo Boczkowski   The rise of skeptical reading

Trushar Barot   The Jio-fication of India

Umbreen Bhatti   The trust problem isn’t new

Sarah Marshall   Loyalty as the key performance indicator

Cristina Wilson   The year of the Instagram Story

Zizi Papacharissi   Women come back

Nikki Usher   The year of The Washington Post

Raju Narisetti   Mirror, mirror on the wall

Kim Fox   Audience teams diversify their approach

Debra Adams Simmons   And a woman shall lead them

Taylor Lorenz   Social and media will split

Paul Ford   Go global

Caitlin Thompson   Podcasting models mature and diversify

Frédéric Filloux   External forces

Mira Lowe   The year of the local watchdog

Jennifer Coogan   The future is female

Sam Ford   The year of investing in processes

Emily Goligoski   Looking beyond news for inspiration

Sydette Harry   Listen to your corner and watch for the hook

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Jacqui Cheng   Retailers move into content

Rachel Davis Mersey   AI, with real smarts

Kyle Ellis   Let’s build our way out of this

Rachel Schallom   Better design helps differentiate opinion and news

Damon Krukowski   Reviving the alt-weekly soul

Kawandeep Virdee   Zines had it right all along

Mariana Moura Santos   Think local, act global

Aron Pilhofer   We can’t leave the business to the business side any more

Federica Cherubini   The rise of bridge roles in news organizations

Lucas Graves   From algorithms to institutions

Tracie Powell   The muting of underserved voices

Mariano Blejman   News games rule

Jamie Mottram   From pageviews to t-shirts

Ståle Grut   Reclaiming audience interaction from social networks

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Steve Grove   The midterms are an opportunity

Tanzina Vega   It’s time for media companies to #PassTheMic

L. Gordon Crovitz   Serving readers over advertisers

Jim Moroney   Newspapers have to be good enough for readers to pay for

Niketa Patel   Live journalism comes of age

Burt Herman   Things get real

Sam Sanders   Shine the light on ourselves

Sara M. Watson   Feeds will open up to new user-determined filters

Nancy Watzman   Know thy TV

Rodney Benson   Better, less read, and less trusted

Joanne Lipman   Journalists inventing revenue streams

Emma Carew Grovum   Newsroom culture becomes a priority

Nathalie Malinarich   Peak push

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Alastair Coote   The year of self-improvement

Vivian Schiller   Pivot to tomorrow

Luke O'Neil   The end is already here

Caitria O'Neill   The new court of public opinion

Alice Antheaume   Are you fluent in AI?

Craig Newmark   Working together toward sustainable solutions

Mi-Ai Parrish   Blockchain and trust

Daniel Trielli   The rich get richer, the poor scramble

Rick Berke   Value is the watchword

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Borja Echevarría   TV goes digital, digital goes TV

Jake Levine   The return to now

Bill Keller   A growing turn to philanthropy

Eric Nuzum   Beyond the narrative arc

Corey Johnson   The pro-fact resistance

Julia Beizer   A longer view on the pivot

Alfred Hermida   Going beyond mobile-first

Jarrod Dicker   Honesty in advertising

Adam Thomas   Sharing is caring: The year of the mentor

Dan Newman   A return to trust

Matt Thompson   Here come the attention managers

Eric Ulken   The year local publishers get smart(er) about change

Andrew Losowsky   The year of resilience

José Zamora   Revenue-first journalism

Feli Sánchez   The year for guerrilla user research

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Pia Frey   Address users as individuals

Amy Webb   Listen to weak signals

Edward Roussel   Eyes, ears, and brains

Hannah Cassius   The year of the echo-chamber escapists

Usha Sahay   Wallets get opened

Andrew Haeg   The year journalists become relationship builders

Amie Ferris-Rotman   More female reporters abroad (please)

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Will Sommer   The year local media gets conservative

Felix Salmon   Covering bitcoin while owning bitcoin

Nicholas Quah   Stop talking trash about young people

Rubina Madan Fillion   Unlocking the potential of AI

Pete Brown   Push alerts, personalized

Joyce Barnathan   It will be harder to bury the news

Renée Kaplan   The year of quiet adjustments (shhh)

Christopher Meighan   Passive partnership is in the rearview

Tamar Charney   We get serious about algorithms

Mary Meehan   Real lives are at stake in rural areas

Andrew Ramsammy   The year ownership mattered

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Cory Haik   Suffering from realness, pivoting to impact