We won’t give editorial design the focus it deserves in 2018, but we need to do better than 2017.
Legacy news organizations put an emphasis on editorial and graphic design for decades inside the pages of their print newspapers. Beautiful, full-page illustrations, well thought-out typography, carefully chosen and placed images. And all of this to keep someone reading and delighted inside a product people had already purchased or likely subscribed to. We encounter these visual opportunities daily in the digital space. We have a chance to use these same design choices in a 2:1 share image to draw someone in on places like Facebook and Twitter. Instead, we’ve decided that a default image and crop will work.
From the very beginning of The Lily, my team and I made the choice to never publish a story without an original piece of art to accompany it, tailored to the platform it’s publishing on. We were tired of seeing overused stock images. Tired of the same wire photo used on story after story. Tired of a lack of visual identity. Everyone is posting a story weighing Al Franken’s punishment? We’ll create our own art. We’ll make sure it’s unapologetically rendered in Lily style. And then, in the endless feeds on Facebook and Twitter, we will stand apart in the crowded space and claim attention. Our images, and thereby our stories, are harder to skip.
Across the industry, we employ product designers, but the need for editorial designers and art directors with minds for digital is equal. Organizations publish hundreds of stories a day. We need a lot of designers if we are going to make an impact.
Designers should be part of the story-planning process from the beginning. This is not new. But designers (we call ourselves visual journalists), should be running some of these platforms. The best recent example of this is Instagram Stories. When a Story is created, choices involving typography, colors and alignment must be made. It’s critical that someone who understands these design principles be involved in — or in charge of — creating the Story. It will look better and more professional, ultimately resulting in higher and more meaningful engagement.
It may be true that young people finding our stories on Snapchat and Instagram respond well to informal, familiar interactions. In their search for authenticity, it is our responsibility to uphold our credibility not only with the information we are sharing but with its visual presentation.
We are getting better. News organizations are making an effort on Instagram. Enterprise stories are getting visual treatments that adapt well to Twitter and Facebook. But there are still stock images out there. Our brands should be recognizable. We can get there by refocusing on editorial design. Let 2018 be the year of visual identity.
Dannagal G. Young Stop covering politics as a game
Rick Berke Value is the watchword
Yvonne Leow The rise of video messaging
Mary Walter-Brown Show a little vulnerability
Tamar Charney We get serious about algorithms
Vivian Schiller Pivot to tomorrow
Justin Kosslyn The year journalists become digital security experts
Bill Keller A growing turn to philanthropy
Andrew Haeg The year journalists become relationship builders
David Skok Finding an information-life balance
Kathleen McElroy Building a news video experience native to mobile
Hossein Derakhshan Television has won
Borja Echevarría TV goes digital, digital goes TV
Mike Caulfield Refactoring media literacy for the networked age
José Zamora Revenue-first journalism
Nushin Rashidian Publishers seek ad dollar alternatives
Lucas Graves From algorithms to institutions
Gordon Crovitz Serving readers over advertisers
Vanessa K. DeLuca Women’s voices take center stage
Corey Ford The empire strikes back
Sally Lehrman Trust comes first
Sara M. Watson Feeds will open up to new user-determined filters
Marie Gilot No assholes allowed
Alan Soon The rise of start of psychographic, micro-targeted media
Matt Carlson Attacks on the press will get worse
Umbreen Bhatti The trust problem isn’t new
Daniel Trielli The rich get richer, the poor scramble
Hannah Cassius The year of the echo-chamber escapists
Felix Salmon Covering bitcoin while owning bitcoin
Ståle Grut Reclaiming audience interaction from social networks
Dheerja Kaur Fun with subscription products
Kristen Muller The year of the voter
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Jacqui Cheng Retailers move into content
Imaeyen Ibanga Longform video leads the way
Adam Thomas Sharing is caring: The year of the mentor
Rodney Benson Better, less read, and less trusted
Sam Ford The year of investing in processes
Raney Aronson-Rath Transparency is the antidote to fake news
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Lam Thuy Vo Breaking free from the tyranny of the loudest
Amy Webb Listen to weak signals
Craig Newmark Working together toward sustainable solutions
Carlos Martínez de la Serna The new journalism commons
Manoush Zomorodi Self-help as a publishing strategy
Jennifer Coogan The future is female
Monique Judge Letting black women tell their own stories
Miguel Castro The arrival of the impact producer
Rachel Davis Mersey AI, with real smarts
Kawandeep Virdee Zines had it right all along
Edward Roussel Eyes, ears, and brains
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Cory Haik Suffering from realness, pivoting to impact
Tanya Cordrey Finally, the seeds of radical reinvention
Jim Moroney Newspapers have to be good enough for readers to pay for
Basile Simon We need better career paths for news nerds
Jamie Mottram From pageviews to t-shirts
Mira Lowe The year of the local watchdog
Sarah Marshall Loyalty as the key performance indicator
Kinsey Wilson Facebook and Google: Help out or pay up
Taylor Lorenz Social and media will split
Zizi Papacharissi Women come back
Charo Henríquez Training is an investment, not an expense
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Laura E. Davis Writing answers before you know the question
Tracie Powell The muting of underserved voices
Julia Beizer A longer view on the pivot
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Jarrod Dicker Honesty in advertising
Mariano Blejman News games rule
Federica Cherubini The rise of bridge roles in news organizations
Tim Carmody Watch out for Spotify
C.W. Anderson The social media apocalypse
Mariana Moura Santos Think local, act global
Amie Ferris-Rotman More female reporters abroad (please)
Amy King Let’s amplify visual voice
Kim Fox Audience teams diversify their approach
Matt DeRienzo A recession, then a collapse
Lanre Akinola Making noise is not a strategy
Emily Goligoski Looking beyond news for inspiration
Michelle Ferrier The year of the great reckoning
Richard Tofel The platforms’ power demands more reporters’ attention
Monika Bauerlein The firehose of falsehood
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
S. Mitra Kalita The arc of news and audience
Jennifer Choi Standing up for us and for each other
Michael Kuntz The only pivot that might work
Kyle Ellis Let’s build our way out of this
Joyce Barnathan It will be harder to bury the news
Michelle Garcia Navigating journalistic transparency
Francesco Marconi The year of machine-to-machine journalism
Luke O'Neil The end is already here
Alfred Hermida Going beyond mobile-first
Aron Pilhofer We can’t leave the business to the business side any more
Nicholas Quah Stop talking trash about young people
Jessica Parker Gilbert Design connects storytelling and strategy
Frédéric Filloux External forces
Claire Wardle Disinformation gets worse
Christopher Meighan Passive partnership is in the rearview
Doris Truong Computer vision vs. the Internet vigilantes
AX Mina Memes and visuals come to the fore
Andrew Ramsammy The year ownership mattered
Pablo Boczkowski The rise of skeptical reading
Damon Krukowski Reviving the alt-weekly soul
Rodney Gibbs Tech workers turn to journalism
Heather Bryant Building the ecosystems for collaboration
Evie Nagy Pivot to mobile video frustration
Molly de Aguiar Good journalism won’t be enough
Julia B. Chan Looking for loyalty in all the right places
Matt Thompson Here come the attention managers
Ruth Palmer Risks will grow for news subjects — especially minorities
Cindy Royal Your journalism curriculum is obsolete
Ernst-Jan Pfauth Publishing less to give readers more
Alastair Coote The year of self-improvement
Alexios Mantzarlis Moving fake news research out of the lab
Matt Boggie The intellectual equivalent of the Dead Sea
Dan Shanoff You down with OTT? (Yeah, DTC)
Jassim Ahmad Thriving on change
Tanzina Vega It’s time for media companies to #PassTheMic
Errin Haines At the ballot, it’s time to count black women
Mary Meehan Real lives are at stake in rural areas
Debra Adams Simmons And a woman shall lead them
Cristina Wilson The year of the Instagram Story
Caitria O'Neill The new court of public opinion
Pete Brown Push alerts, personalized
Emma Carew Grovum Newsroom culture becomes a priority
Sydette Harry Listen to your corner and watch for the hook
Renée Kaplan The year of quiet adjustments (shhh)
Joanne Lipman Journalists inventing revenue streams
Rachel Schallom Better design helps differentiate opinion and news
Sam Sanders Shine the light on ourselves
Rubina Madan Fillion Unlocking the potential of AI
Alice Antheaume Are you fluent in AI?
Eric Ulken The year local publishers get smart(er) about change
Niketa Patel Live journalism comes of age
Jim Brady With the people, not just of the people
Will Sommer The year local media gets conservative
Caitlin Thompson Podcasting models mature and diversify
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
P. Kim Bui The reckoning is only beginning
Ray Soto VR reaches the next level
Steve Grove The midterms are an opportunity
Jared Newman Venture funding and digital news don’t mix
Mario García Storytelling finally adapts to mobile
Elizabeth Jensen Show your work
Eric Nuzum Beyond the narrative arc
Andrew Losowsky The year of resilience
Juleyka Lantigua Women of color will reclaim and monetize our time
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Mi-Ai Parrish Blockchain and trust
Carrie Brown-Smith Transparency finally takes off
Brian Lam Sketchy ethics around product reviews
Juliette De Maeyer A responsible press criticism
Feli Sánchez The year for guerrilla user research
Nikki Usher The year of The Washington Post
Pia Frey Address users as individuals
Raju Narisetti Mirror, mirror on the wall
Trushar Barot The Jio-fication of India
Mandy Velez texting is lit rn, fam
Corey Johnson The pro-fact resistance
Jesse Holcomb Information disorder, coming to a congressional district near you