The notifications have long since gotten out of hand. The notification managers are laughable. “Do not disturb” mode is a blunt and unwieldy instrument. The apps purport to manage the apps, to manage me, to lock out other apps, to induce what they call mindfulness, to prevent me from looking at any apps at all. I am pelted with offers from artificially intelligent agents, usually with feminine names, that promise to tidy up all the alerts and reminders, to lurk out of view until summoned, learning what I tap and what I don’t, making more and more of the decisions on my behalf. It looks like you’re discussing a meeting, the apps have learned to say. Would you like me to set up a time for you?
Concepts like “time management” and “productivity” and “getting things done” grow increasingly quaint. I can feel it: The “attention management” industry is coming.
The attention managers will promise One App to Rule Them All. Their products will sit between me and my calendar app, my to-do list, my email, my watch-and-read-later queue, my podcasts, my shopping lists, and my news alerts, throttling all the claims on my attention, deciding which to present to me. They will ask to be the John Kelly to the Trumpian Oval Office of my mind. A pleasingly generic voice will murmur in my headphones at algorithmically determined moments. It sounds like you’re brushing your teeth, it will say. Would you like me to play you The Daily?
This can shake out in one of two ways. There is a path of hope and a path of despair.
The thing I hope will happen: The attention managers will work by making the patterns of my attention visible to me. They will share with me the information that’s currently only being collected by third-party programmatic ad networks and major technology companies. They will encourage me to notice my own choices and the effects of those choices. Here are the tabs you opened today, the stories you started reading and didn’t finish. Were any of them interesting? You spent quite a while on this one, perhaps you want to save it? This many hundred emails came in, about 70 percent of them from senders you haven’t opened an email from in six or seven years, perhaps it’s time to bite the bullet and click those “unsubscribe” links? (That can be automated, just say the word.) By the way, you know this, but just to remind you, here’s a list of the networks keeping data on you, and here’s what they learned about you today. You have literally never clicked on a notification from this app; here is a mute button, just in case it’s helpful. (In fact, let’s throw in an uninstall button, to cover our bases.)
I hope the attention managers will be zealous about protecting my data, and keeping it, to the extent that portability permits, on my own devices. I hope they’ll endeavor to make the complex arabesques of my attention clearer to me, using algorithmic intelligence and tools of design to expose patterns, present options, and empower me to choose among them.
The thing I fear will happen: The attention managers will work by making the claims on my attention increasingly invisible to me. They will be built by the major technology companies, in an effort to bend my attention even more forcefully to their will. They will be constructed without regard for my security or privacy. They will charge me a premium for their use, and if I don’t pay up, they will dump me into a user experience so grotesquely degraded I will pine for the days of phones with cords. The real money won’t come from my payments, mind you. It will come from the third-party ad networks their Terms of Service will require me to open even more of my life to.
I’ve prioritized a few emails for you. Don’t you worry about the rest. Do me a favor and click this sponsored one first. Do you like how you’re not receiving many notifications anymore? Don’t you feel Mindful? Speaking of which, say yes and you can purchase five minutes of guided meditation right from this app. It sounds like you’re brushing your teeth. Would you like me to expedite your next PearlyBrite™ toothpaste shipment? By the way, a media organization has paid us an acceptable bounty to bring you this next news alert…
Matt Thompson is executive editor of The Atlantic.
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Kathleen McElroy Building a news video experience native to mobile
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Michael Kuntz The only pivot that might work
Matt Thompson Here come the attention managers
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Andrew Haeg The year journalists become relationship builders
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Damon Krukowski Reviving the alt-weekly soul
Mandy Velez texting is lit rn, fam
Errin Haines At the ballot, it’s time to count black women
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Tamar Charney We get serious about algorithms
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Steve Grove The midterms are an opportunity
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Lucas Graves From algorithms to institutions
Tanzina Vega It’s time for media companies to #PassTheMic
Joanne McNeil Gatekeeping the gatekeepers
Alan Soon The rise of start of psychographic, micro-targeted media
Kinsey Wilson Facebook and Google: Help out or pay up
Jim Moroney Newspapers have to be good enough for readers to pay for
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Dheerja Kaur Fun with subscription products
Matt DeRienzo A recession, then a collapse
Carrie Brown-Smith Transparency finally takes off
Justin Kosslyn The year journalists become digital security experts
Mario García Storytelling finally adapts to mobile
Sally Lehrman Trust comes first
Amie Ferris-Rotman More female reporters abroad (please)
Nicholas Quah Stop talking trash about young people
Ståle Grut Reclaiming audience interaction from social networks
Elizabeth Jensen Show your work
Julia B. Chan Looking for loyalty in all the right places
Jim Brady With the people, not just of the people
Alfred Hermida Going beyond mobile-first
Matt Carlson Attacks on the press will get worse
Matt Boggie The intellectual equivalent of the Dead Sea
Borja Echevarría TV goes digital, digital goes TV
Amy King Let’s amplify visual voice
Niketa Patel Live journalism comes of age
Sara M. Watson Feeds will open up to new user-determined filters
Craig Newmark Working together toward sustainable solutions
Adam Thomas Sharing is caring: The year of the mentor
Eric Ulken The year local publishers get smart(er) about change
Tim Carmody Watch out for Spotify
Kim Fox Audience teams diversify their approach
Vivian Schiller Pivot to tomorrow
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Kyle Ellis Let’s build our way out of this
Charo Henríquez Training is an investment, not an expense
C.W. Anderson The social media apocalypse
Zizi Papacharissi Women come back
Raney Aronson-Rath Transparency is the antidote to fake news
Jennifer Coogan The future is female
S. Mitra Kalita The arc of news and audience
Debra Adams Simmons And a woman shall lead them
Monika Bauerlein The firehose of falsehood
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Luke O'Neil The end is already here
Mary Meehan Real lives are at stake in rural areas
Sam Sanders Shine the light on ourselves
Manoush Zomorodi Self-help as a publishing strategy
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
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Michelle Ferrier The year of the great reckoning
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Corey Johnson The pro-fact resistance
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Julia Beizer A longer view on the pivot
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Andrew Ramsammy The year ownership mattered
Mi-Ai Parrish Blockchain and trust
Jared Newman Venture funding and digital news don’t mix
Caitria O'Neill The new court of public opinion
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Joyce Barnathan It will be harder to bury the news
Renée Kaplan The year of quiet adjustments (shhh)
Caitlin Thompson Podcasting models mature and diversify
Heather Bryant Building the ecosystems for collaboration
Hossein Derakhshan Television has won
Rachel Davis Mersey AI, with real smarts
Christopher Meighan Passive partnership is in the rearview
Nushin Rashidian Publishers seek ad dollar alternatives
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Monique Judge Letting black women tell their own stories
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Francesco Marconi The year of machine-to-machine journalism
Vanessa K. DeLuca Women’s voices take center stage
Dannagal G. Young Stop covering politics as a game
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Tanya Cordrey Finally, the seeds of radical reinvention
Jennifer Choi Standing up for us and for each other
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Alastair Coote The year of self-improvement
Juliette De Maeyer A responsible press criticism
Alexios Mantzarlis Moving fake news research out of the lab
Ray Soto VR reaches the next level
Jarrod Dicker Honesty in advertising
Rachel Schallom Better design helps differentiate opinion and news
Ruth Palmer Risks will grow for news subjects — especially minorities
Marie Gilot No assholes allowed
Gordon Crovitz Serving readers over advertisers
Rodney Gibbs Tech workers turn to journalism
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Jassim Ahmad Thriving on change
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Rick Berke Value is the watchword
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