In 2018, let’s stop using the pivot to video as a punchline. It’s been terrific shorthand for the very specific practice of flooding feeds with short-form video to appease the algo-gods. But the phrase’s ubiquity and the derision with which we use it obscure an important reality.
The diversification of media is here to stay. As publishers, we need to meet this opportunity with quality in every format we choose to pursue.
Media formats have been diversifying for decades. Consider the long march from print to radio to television to digital. That diversification quickened in recent years to take advantage of all of the gifts of mobile and social. Our media consumption habits today include podcasts, Snap stories, text, short-form social video, documentaries, graphics, interactives, headlines in feeds, Alexa briefings and more. Users are looking for journalism to fit their busy lives instead of finding ways to fit its former rigid form into their own.
This is an important distinction, one too often overlooked in our lovable, cynical newsrooms. We should embrace creating content in diverse formats not because the platforms demand it, but instead because users do.
The much-derided sound-off, Facebook video clip began as a novel form of storytelling, one that took a user’s context into account. That it spawned a league of imitators — some good, some bad — speaks more to the unsettled nature of our business models than it does to the shift itself. This year, let’s not just follow the herd or the platforms toward the next big thing, but instead lean into the formats we can execute with the kind of quality that attracts fans and loyalists and is unique to each of the brands we represent.
The beginnings of this shift are all around us — and they don’t look like fodder the “pivot” cliche calls to mind. The story of the Charlottesville riots was brought viscerally to life through live video and images from journalists on the ground and in Vice’s impressive doc work.
Seth Meyers and John Oliver are showing us how to capture a user’s attention for much longer than a three-second video view by layering humor over aggregation to tell a full story. The Daily makes longform adapt to a user’s busy morning — either at home or en route.
We live in a world full of incredibly powerful screens. We could fill those screens with video repurposed from broadcast or text repurposed from print. Or we could create something new, native to platform, that tell stories in new ways. There is no doubt that the next generation of news lovers will expect this diversification. We owe them creativity, accuracy, style, voice, timeliness, convenience, and humility. This year, let’s put some muscle into it.
Julia Beizer is a vice president of product in the media division at Oath.
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Carrie Brown-Smith Transparency finally takes off
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Monika Bauerlein The firehose of falsehood
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Matt Boggie The intellectual equivalent of the Dead Sea
Corey Johnson The pro-fact resistance
Rachel Davis Mersey AI, with real smarts
Sam Sanders Shine the light on ourselves
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Andrew Haeg The year journalists become relationship builders
AX Mina Memes and visuals come to the fore
Amy Webb Listen to weak signals
Ståle Grut Reclaiming audience interaction from social networks
Mary Meehan Real lives are at stake in rural areas
Jim Brady With the people, not just of the people
Luke O'Neil The end is already here
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Joanne Lipman Journalists inventing revenue streams
Jarrod Dicker Honesty in advertising
Monique Judge Letting black women tell their own stories
Nicholas Quah Stop talking trash about young people
Jacqui Cheng Retailers move into content
Joyce Barnathan It will be harder to bury the news
Sally Lehrman Trust comes first
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Caitria O'Neill The new court of public opinion
Jassim Ahmad Thriving on change
Frédéric Filloux External forces
Molly de Aguiar Good journalism won’t be enough
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Umbreen Bhatti The trust problem isn’t new
Andrew Losowsky The year of resilience
Julia B. Chan Looking for loyalty in all the right places
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Pablo Boczkowski The rise of skeptical reading
Vivian Schiller Pivot to tomorrow
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Adam Thomas Sharing is caring: The year of the mentor
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Julia Beizer A longer view on the pivot
Daniel Trielli The rich get richer, the poor scramble
Cindy Royal Your journalism curriculum is obsolete
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Nushin Rashidian Publishers seek ad dollar alternatives
Andrew Ramsammy The year ownership mattered
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Damon Krukowski Reviving the alt-weekly soul
Jared Newman Venture funding and digital news don’t mix
Kinsey Wilson Facebook and Google: Help out or pay up
Bill Keller A growing turn to philanthropy
Steve Grove The midterms are an opportunity
Debra Adams Simmons And a woman shall lead them
Evie Nagy Pivot to mobile video frustration
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Michelle Garcia Navigating journalistic transparency
Alice Antheaume Are you fluent in AI?
Pia Frey Address users as individuals
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Rodney Gibbs Tech workers turn to journalism
Ray Soto VR reaches the next level
Richard Tofel The platforms’ power demands more reporters’ attention
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Lam Thuy Vo Breaking free from the tyranny of the loudest
Vanessa K. DeLuca Women’s voices take center stage
Brian Lam Sketchy ethics around product reviews
Mi-Ai Parrish Blockchain and trust
Tracie Powell The muting of underserved voices
Pete Brown Push alerts, personalized
Juliette De Maeyer A responsible press criticism
Yvonne Leow The rise of video messaging
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Taylor Lorenz Social and media will split
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Ruth Palmer Risks will grow for news subjects — especially minorities
Niketa Patel Live journalism comes of age
Borja Echevarría TV goes digital, digital goes TV
Corey Ford The empire strikes back
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Matt Carlson Attacks on the press will get worse
Heather Bryant Building the ecosystems for collaboration
Mira Lowe The year of the local watchdog
Jessica Parker Gilbert Design connects storytelling and strategy
Gordon Crovitz Serving readers over advertisers
Jennifer Coogan The future is female
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Kristen Muller The year of the voter
Jennifer Choi Standing up for us and for each other
Alastair Coote The year of self-improvement
Charo Henríquez Training is an investment, not an expense
Alfred Hermida Going beyond mobile-first
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
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Tim Carmody Watch out for Spotify
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Amie Ferris-Rotman More female reporters abroad (please)
Eric Ulken The year local publishers get smart(er) about change
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Edward Roussel Eyes, ears, and brains
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Matt DeRienzo A recession, then a collapse
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Trushar Barot The Jio-fication of India
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Sam Ford The year of investing in processes
Mariana Moura Santos Think local, act global
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