Jump the niche

“The social web overtakes, exhausts, exhilarates, spreads, connects, reinforces, divides. Hashtag power. Deep in the niche, it’s easy to ignore those without time or equipment or mind space or care to be in the game.”

Smarts critique smarts who share with smarts who thumbs up or down or comments. Trump pro or con critiques Trump pro or con who shares with Trump pro or con who thumbs up or down or comments. Blue/Green/Red critiques Blue/Green/Red who shares with Blue/Green/Red who thumbs up or down or comments.

#metoo jumps the niche. Or does it?

The social web overtakes, exhausts, exhilarates, spreads, connects, reinforces, divides. Hashtag power. Deep in the niche, it’s easy to ignore those without time or equipment or mind space or care to be in the game.

Hello net neutrality! Goodbye!

What happens if we don’t trust The Social?

People eat together, pray, argue, dance, watch, listen. The physical space of community is an opening frontier where we will turn, more and more, to share and make our stories.

Sue Schardt is CEO of AIR.

Laura E. Davis   Writing answers before you know the question

Evie Nagy   Pivot to mobile video frustration

Marie Gilot   No assholes allowed

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Nathalie Malinarich   Peak push

Tanzina Vega   It’s time for media companies to #PassTheMic

Sara M. Watson   Feeds will open up to new user-determined filters

Neha Gandhi   Filler killers

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Julia B. Chan   Looking for loyalty in all the right places

Zizi Papacharissi   Women come back

Dan Newman   A return to trust

Yvonne Leow   The rise of video messaging

Emma Carew Grovum   Newsroom culture becomes a priority

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Caitlin Thompson   Podcasting models mature and diversify

Kim Fox   Audience teams diversify their approach

Jennifer Coogan   The future is female

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Rubina Madan Fillion   Unlocking the potential of AI

Borja Echevarría   TV goes digital, digital goes TV

Andrew Ramsammy   The year ownership mattered

C.W. Anderson   The social media apocalypse

Hannah Cassius   The year of the echo-chamber escapists

Corey Ford   The empire strikes back

Miguel Castro   The arrival of the impact producer

Mariana Moura Santos   Think local, act global

Nancy Watzman   Know thy TV

Joanne Lipman   Journalists inventing revenue streams

Burt Herman   Things get real

Joanne McNeil   Gatekeeping the gatekeepers

Sarah Marshall   Loyalty as the key performance indicator

Juliette De Maeyer   A responsible press criticism

Corey Johnson   The pro-fact resistance

Pablo Boczkowski   The rise of skeptical reading

Molly de Aguiar   Good journalism won’t be enough

Bill Keller   A growing turn to philanthropy

Ray Soto   VR reaches the next level

Mary Walter-Brown   Show a little vulnerability

Will Sommer   The year local media gets conservative

Craig Newmark   Working together toward sustainable solutions

Pia Frey   Address users as individuals

Alice Antheaume   Are you fluent in AI?

Raju Narisetti   Mirror, mirror on the wall

Mariano Blejman   News games rule

Mary Meehan   Real lives are at stake in rural areas

Mandy Velez   texting is lit rn, fam

Edward Roussel   Eyes, ears, and brains

Nikki Usher   The year of The Washington Post

Tracie Powell   The muting of underserved voices

Imaeyen Ibanga   Longform video leads the way

Tim Carmody   Watch out for Spotify

Federica Cherubini   The rise of bridge roles in news organizations

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Kawandeep Virdee   Zines had it right all along

Francesco Marconi   The year of machine-to-machine journalism

Carlos Martínez de la Serna   The new journalism commons

Umbreen Bhatti   The trust problem isn’t new

Steve Grove   The midterms are an opportunity

Alfred Hermida   Going beyond mobile-first

Caitria O'Neill   The new court of public opinion

Joyce Barnathan   It will be harder to bury the news

David Skok   Finding an information-life balance

Mira Lowe   The year of the local watchdog

Jacqui Cheng   Retailers move into content

Lucas Graves   From algorithms to institutions

P. Kim Bui   The reckoning is only beginning

Julia Beizer   A longer view on the pivot

Charo Henríquez   Training is an investment, not an expense

Ståle Grut   Reclaiming audience interaction from social networks

Rodney Gibbs   Tech workers turn to journalism

Amy King   Let’s amplify visual voice

Jared Newman   Venture funding and digital news don’t mix

Nushin Rashidian   Publishers seek ad dollar alternatives

Rachel Davis Mersey   AI, with real smarts

Mario García   Storytelling finally adapts to mobile

Monique Judge   Letting black women tell their own stories

Vivian Schiller   Pivot to tomorrow

Sue Schardt   Jump the niche

Doris Truong   Computer vision vs. the Internet vigilantes

Feli Sánchez   The year for guerrilla user research

Ariana Tobin   Too tired to tap

Taylor Lorenz   Social and media will split

José Zamora   Revenue-first journalism

Justin Kosslyn   The year journalists become digital security experts

Cindy Royal   Your journalism curriculum is obsolete

Tanya Cordrey   Finally, the seeds of radical reinvention

Jake Levine   The return to now

Aron Pilhofer   We can’t leave the business to the business side any more

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Jamie Mottram   From pageviews to t-shirts

Errin Haines   At the ballot, it’s time to count black women

Luke O'Neil   The end is already here

Alan Soon   The rise of start of psychographic, micro-targeted media

Renée Kaplan   The year of quiet adjustments (shhh)

Andrew Losowsky   The year of resilience

Sam Ford   The year of investing in processes

Matt Carlson   Attacks on the press will get worse

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Elizabeth Jensen   Show your work

Sydette Harry   Listen to your corner and watch for the hook

Raney Aronson-Rath   Transparency is the antidote to fake news

Andrew Haeg   The year journalists become relationship builders

Brian Lam   Sketchy ethics around product reviews

Almar Latour   Conquering calm

Jassim Ahmad   Thriving on change

Matt Boggie   The intellectual equivalent of the Dead Sea

Eric Ulken   The year local publishers get smart(er) about change

Alastair Coote   The year of self-improvement

Tamar Charney   We get serious about algorithms

Heather Bryant   Building the ecosystems for collaboration

Michelle Ferrier   The year of the great reckoning

Mi-Ai Parrish   Blockchain and trust

Christopher Meighan   Passive partnership is in the rearview

Ernst-Jan Pfauth   Publishing less to give readers more

Jarrod Dicker   Honesty in advertising

John Keefe   Scooped by AI

Jim Moroney   Newspapers have to be good enough for readers to pay for

Kristen Muller   The year of the voter

Frédéric Filloux   External forces

Cristina Wilson   The year of the Instagram Story

Rodney Benson   Better, less read, and less trusted

Debra Adams Simmons   And a woman shall lead them

Jessica Parker Gilbert   Design connects storytelling and strategy

S. Mitra Kalita   The arc of news and audience

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Michael Kuntz   The only pivot that might work

Kinsey Wilson   Facebook and Google: Help out or pay up

Manoush Zomorodi   Self-help as a publishing strategy

Richard Tofel   The platforms’ power demands more reporters’ attention

AX Mina   Memes and visuals come to the fore

Sally Lehrman   Trust comes first

Hossein Derakhshan   Television has won

Rick Berke   Value is the watchword

Lanre Akinola   Making noise is not a strategy

Matt Thompson   Here come the attention managers

Juleyka Lantigua   Women of color will reclaim and monetize our time

Jennifer Choi   Standing up for us and for each other

Emily Goligoski   Looking beyond news for inspiration

Adam Thomas   Sharing is caring: The year of the mentor

Dan Shanoff   You down with OTT? (Yeah, DTC)

Kelsey Proud   No, no, no

Jesse Holcomb   Information disorder, coming to a congressional district near you

Claire Wardle   Disinformation gets worse

Daniel Trielli   The rich get richer, the poor scramble

Amie Ferris-Rotman   More female reporters abroad (please)

Dannagal G. Young   Stop covering politics as a game

Sam Sanders   Shine the light on ourselves

Pete Brown   Push alerts, personalized

Usha Sahay   Wallets get opened

Nicholas Quah   Stop talking trash about young people

Basile Simon   We need better career paths for news nerds

Niketa Patel   Live journalism comes of age

Vanessa K. DeLuca   Women’s voices take center stage

Cory Haik   Suffering from realness, pivoting to impact

Eric Nuzum   Beyond the narrative arc

Mike Caulfield   Refactoring media literacy for the networked age

Amy Webb   Listen to weak signals

Matt DeRienzo   A recession, then a collapse

Kyle Ellis   Let’s build our way out of this

Jim Brady   With the people, not just of the people

Trushar Barot   The Jio-fication of India

Alexios Mantzarlis   Moving fake news research out of the lab

Gordon Crovitz   Serving readers over advertisers

Carrie Brown-Smith   Transparency finally takes off

Ruth Palmer   Risks will grow for news subjects — especially minorities

Monika Bauerlein   The firehose of falsehood

Rachel Schallom   Better design helps differentiate opinion and news

Paul Ford   Go global

Dheerja Kaur   Fun with subscription products

Michelle Garcia   Navigating journalistic transparency

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Kathleen McElroy   Building a news video experience native to mobile

Felix Salmon   Covering bitcoin while owning bitcoin

Damon Krukowski   Reviving the alt-weekly soul