Jump the niche

“The social web overtakes, exhausts, exhilarates, spreads, connects, reinforces, divides. Hashtag power. Deep in the niche, it’s easy to ignore those without time or equipment or mind space or care to be in the game.”

Smarts critique smarts who share with smarts who thumbs up or down or comments. Trump pro or con critiques Trump pro or con who shares with Trump pro or con who thumbs up or down or comments. Blue/Green/Red critiques Blue/Green/Red who shares with Blue/Green/Red who thumbs up or down or comments.

#metoo jumps the niche. Or does it?

The social web overtakes, exhausts, exhilarates, spreads, connects, reinforces, divides. Hashtag power. Deep in the niche, it’s easy to ignore those without time or equipment or mind space or care to be in the game.

Hello net neutrality! Goodbye!

What happens if we don’t trust The Social?

People eat together, pray, argue, dance, watch, listen. The physical space of community is an opening frontier where we will turn, more and more, to share and make our stories.

Sue Schardt is CEO of AIR.

Lanre Akinola   Making noise is not a strategy

Eric Ulken   The year local publishers get smart(er) about change

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Jassim Ahmad   Thriving on change

An Xiao Mina   Memes and visuals come to the fore

Ruth Palmer   Risks will grow for news subjects — especially minorities

Kristen Muller   The year of the voter

Caitlin Thompson   Podcasting models mature and diversify

Jared Newman   Venture funding and digital news don’t mix

Adam Thomas   Sharing is caring: The year of the mentor

Nancy Watzman   Know thy TV

Mary Meehan   Real lives are at stake in rural areas

Tracie Powell   The muting of underserved voices

Joyce Barnathan   It will be harder to bury the news

Juliette De Maeyer   A responsible press criticism

Zizi Papacharissi   Women come back

Emily Goligoski   Looking beyond news for inspiration

Alfred Hermida   Going beyond mobile-first

Marie Gilot   No assholes allowed

Alan Soon   The rise of start of psychographic, micro-targeted media

Nicholas Quah   Stop talking trash about young people

Alexios Mantzarlis   Moving fake news research out of the lab

Alastair Coote   The year of self-improvement

Hannah Cassius   The year of the echo-chamber escapists

Carrie Brown-Smith   Transparency finally takes off

Ray Soto   VR reaches the next level

Evie Nagy   Pivot to mobile video frustration

Pia Frey   Address users as individuals

Corey Ford   The empire strikes back

Nikki Usher   The year of The Washington Post

Vanessa K. DeLuca   Women’s voices take center stage

Molly de Aguiar   Good journalism won’t be enough

Tim Carmody   Watch out for Spotify

Usha Sahay   Wallets get opened

Mariano Blejman   News games rule

Cindy Royal   Your journalism curriculum is obsolete

Matt Carlson   Attacks on the press will get worse

Umbreen Bhatti   The trust problem isn’t new

Jarrod Dicker   Honesty in advertising

Errin Haines   At the ballot, it’s time to count black women

Yvonne Leow   The rise of video messaging

Nathalie Malinarich   Peak push

Jamie Mottram   From pageviews to t-shirts

Sam Sanders   Shine the light on ourselves

Aron Pilhofer   We can’t leave the business to the business side any more

S. Mitra Kalita   The arc of news and audience

Jacqui Cheng   Retailers move into content

Justin Kosslyn   The year journalists become digital security experts

Burt Herman   Things get real

Ernst-Jan Pfauth   Publishing less to give readers more

Alice Antheaume   Are you fluent in AI?

Julia B. Chan   Looking for loyalty in all the right places

Craig Newmark   Working together toward sustainable solutions

Amie Ferris-Rotman   More female reporters abroad (please)

Andrew Ramsammy   The year ownership mattered

Dannagal G. Young   Stop covering politics as a game

Rodney Benson   Better, less read, and less trusted

Matt Boggie   The intellectual equivalent of the Dead Sea

Miguel Castro   The arrival of the impact producer

John Keefe   Scooped by AI

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Basile Simon   We need better career paths for news nerds

Jennifer Coogan   The future is female

Cristina Wilson   The year of the Instagram Story

Kathleen McElroy   Building a news video experience native to mobile

Tamar Charney   We get serious about algorithms

Trushar Barot   The Jio-fication of India

Rachel Davis Mersey   AI, with real smarts

Dan Newman   A return to trust

Feli Sánchez   The year for guerrilla user research

Frédéric Filloux   External forces

Pete Brown   Push alerts, personalized

Elizabeth Jensen   Show your work

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Sally Lehrman   Trust comes first

Will Sommer   The year local media gets conservative

Mariana Moura Santos   Think local, act global

Mario García   Storytelling finally adapts to mobile

Sarah Marshall   Loyalty as the key performance indicator

Taylor Lorenz   Social and media will split

Paul Ford   Go global

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Niketa Patel   Live journalism comes of age

Joanne Lipman   Journalists inventing revenue streams

Almar Latour   Conquering calm

Matt Thompson   Here come the attention managers

C.W. Anderson   The social media apocalypse

Raney Aronson-Rath   Transparency is the antidote to fake news

Mi-Ai Parrish   Blockchain and trust

Amy Webb   Listen to weak signals

Kawandeep Virdee   Zines had it right all along

Damon Krukowski   Reviving the alt-weekly soul

Tanya Cordrey   Finally, the seeds of radical reinvention

Rubina Madan Fillion   Unlocking the potential of AI

Andrew Losowsky   The year of resilience

Sue Schardt   Jump the niche

Eric Nuzum   Beyond the narrative arc

Edward Roussel   Eyes, ears, and brains

Sam Ford   The year of investing in processes

L. Gordon Crovitz   Serving readers over advertisers

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Imaeyen Ibanga   Longform video leads the way

Jessica Parker Gilbert   Design connects storytelling and strategy

Jake Levine   The return to now

Kim Fox   Audience teams diversify their approach

Sara M. Watson   Feeds will open up to new user-determined filters

Michelle Ferrier   The year of the great reckoning

Charo Henríquez   Training is an investment, not an expense

Federica Cherubini   The rise of bridge roles in news organizations

P. Kim Bui   The reckoning is only beginning

Mary Walter-Brown   Show a little vulnerability

Francesco Marconi   The year of machine-to-machine journalism

Brian Lam   Sketchy ethics around product reviews

Dheerja Kaur   Fun with subscription products

Steve Grove   The midterms are an opportunity

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Mike Caulfield   Refactoring media literacy for the networked age

Joanne McNeil   Gatekeeping the gatekeepers

Dan Shanoff   You down with OTT? (Yeah, DTC)

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Matt DeRienzo   A recession, then a collapse

Luke O'Neil   The end is already here

Sydette Harry   Listen to your corner and watch for the hook

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Kyle Ellis   Let’s build our way out of this

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Tanzina Vega   It’s time for media companies to #PassTheMic

Emma Carew Grovum   Newsroom culture becomes a priority

Felix Salmon   Covering bitcoin while owning bitcoin

Mandy Velez   texting is lit rn, fam

Daniel Trielli   The rich get richer, the poor scramble

Kinsey Wilson   Facebook and Google: Help out or pay up

Neha Gandhi   Filler killers

Jim Brady   With the people, not just of the people

Rachel Schallom   Better design helps differentiate opinion and news

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Michelle Garcia   Navigating journalistic transparency

Caitria O'Neill   The new court of public opinion

Rodney Gibbs   Tech workers turn to journalism

Laura E. Davis   Writing answers before you know the question

Ariana Tobin   Too tired to tap

David Skok   Finding an information-life balance

Pablo Boczkowski   The rise of skeptical reading

Monique Judge   Letting black women tell their own stories

Corey Johnson   The pro-fact resistance

Hossein Derakhshan   Television has won

Lucas Graves   From algorithms to institutions

Debra Adams Simmons   And a woman shall lead them

Rick Berke   Value is the watchword

Renée Kaplan   The year of quiet adjustments (shhh)

Ståle Grut   Reclaiming audience interaction from social networks

Borja Echevarría   TV goes digital, digital goes TV

Vivian Schiller   Pivot to tomorrow

José Zamora   Revenue-first journalism

Kelsey Proud   No, no, no

Michael Kuntz   The only pivot that might work

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Bill Keller   A growing turn to philanthropy

Carlos Martínez de la Serna   The new journalism commons

Mira Lowe   The year of the local watchdog

Raju Narisetti   Mirror, mirror on the wall

Jesse Holcomb   Information disorder, coming to a congressional district near you

Nushin Rashidian   Publishers seek ad dollar alternatives

Manoush Zomorodi   Self-help as a publishing strategy

Julia Beizer   A longer view on the pivot

Jennifer Choi   Standing up for us and for each other

Claire Wardle   Disinformation gets worse

Heather Bryant   Building the ecosystems for collaboration

Andrew Haeg   The year journalists become relationship builders

Doris Truong   Computer vision vs. the Internet vigilantes

Christopher Meighan   Passive partnership is in the rearview

Monika Bauerlein   The firehose of falsehood

Cory Haik   Suffering from realness, pivoting to impact

Jim Moroney   Newspapers have to be good enough for readers to pay for

Amy King   Let’s amplify visual voice