For far too long, we’ve tried to get our voices, stories, and faces out and into the air. And for far too long, one group has controlled and metered the narratives, people, and places we could visit to tell those stories. Well, the dam on power and control in 2018 won’t just break — there will be a flood, a tsunami unlike anyone has seen. That wall of water has been building, and now the perfect storm is about to let itself loose to invade every crack, dry spot, and patch of land that has been under artificial flood control. The gates will come crashing open, and they won’t be able to do anything about it. The white-male power dominated landscape will give way to color, of all shapes and sizes, in all manner of place and locale.
Women of color will seize their power, telling their stories. No longer asking for permission, waiting for that phone call to come, that job interview that says, “Yes, you matter, we want you.” You don’t need that approval anymore. Look into that mirror every morning and see that beauty that I see, that resilience that gives you the autonomy and agency to build something inherently better — because you are better, and no one can own that but you. Your brothers will be there alongside you and will bear witness when needed. We won’t just be bystanders.
Men of color will rise, for they too can compete against their white counterparts while not trying to alienate the dominant white, 18-34 audience, but the audience that has been left in an abyss — an absence of information and representation. Brother, your people need you. Your sons, your daughters want you to be a strong character of moral influence. To say that daddy was there and he worked it. Wouldn’t that be amazing? Wherever you are, right now is temporary, and the way forward is through and by you. Don’t forget your sisters. They need you.
We will no longer accept the narrative of being an impostor, for the previous ownership has revealed themselves to be the true impostors. They lack the humanity to lead us through this defining moment, for they’re the ones that have gotten us to this moment. The door is now open, so step in, not out. It’s time we create the moment, one that is irrefutable and in which their dominance will be toppled. We will seek our funding, donors, and supporters. We’ll bootstrap it, we’ll be scrappy, and we’ll prove once and for all what we’ve always known: We got this.
We will follow in the powerful footsteps of those who came before us, busting down doors, slapping away the hands who wanted to touch us, our bodies, our hair, our minds, just to say that diversity mattered. It didn’t. In 2018, we will produce our own annual reports with those fancy corporate headshots, pie charts, and hockey sticks of growth. We won’t be floating on white-limbo backdrops, or be the sole token of color in the executive wide shot. We will be the shot, and we’re not going to throw it away.
We will lock arms, all of us, and finally say: This is ours. There is no going back.
Andrew Ramsammy is founder of UnitedPublic Strategies.
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Rodney Benson Better, less read, and less trusted
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Matt Carlson Attacks on the press will get worse
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Mike Caulfield Refactoring media literacy for the networked age
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Michael Kuntz The only pivot that might work
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Matt DeRienzo A recession, then a collapse
Feli Sánchez The year for guerrilla user research
Carrie Brown-Smith Transparency finally takes off
Jarrod Dicker Honesty in advertising
Dheerja Kaur Fun with subscription products
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Julia Beizer A longer view on the pivot
Matt Thompson Here come the attention managers
Nicholas Quah Stop talking trash about young people
Amy King Let’s amplify visual voice
Trushar Barot The Jio-fication of India
Errin Haines At the ballot, it’s time to count black women
Julia B. Chan Looking for loyalty in all the right places
Sarah Marshall Loyalty as the key performance indicator
Emily Goligoski Looking beyond news for inspiration
Kyle Ellis Let’s build our way out of this
Mary Walter-Brown Show a little vulnerability
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Mariano Blejman News games rule
Jennifer Choi Standing up for us and for each other
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Laura E. Davis Writing answers before you know the question
Taylor Lorenz Social and media will split
Luke O'Neil The end is already here
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Jassim Ahmad Thriving on change
Andrew Ramsammy The year ownership mattered
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Umbreen Bhatti The trust problem isn’t new
Mary Meehan Real lives are at stake in rural areas
Mira Lowe The year of the local watchdog
Claire Wardle Disinformation gets worse
Evie Nagy Pivot to mobile video frustration
Gordon Crovitz Serving readers over advertisers
Cory Haik Suffering from realness, pivoting to impact
Sydette Harry Listen to your corner and watch for the hook
Daniel Trielli The rich get richer, the poor scramble
Jim Moroney Newspapers have to be good enough for readers to pay for
Emma Carew Grovum Newsroom culture becomes a priority
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Tanya Cordrey Finally, the seeds of radical reinvention
Ståle Grut Reclaiming audience interaction from social networks
Sara M. Watson Feeds will open up to new user-determined filters
Borja Echevarría TV goes digital, digital goes TV
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Corey Johnson The pro-fact resistance
Jamie Mottram From pageviews to t-shirts
Charo Henríquez Training is an investment, not an expense
Elizabeth Jensen Show your work
Hossein Derakhshan Television has won
Raju Narisetti Mirror, mirror on the wall
Kim Fox Audience teams diversify their approach
Jennifer Coogan The future is female
Kinsey Wilson Facebook and Google: Help out or pay up
Lucas Graves From algorithms to institutions
Christopher Meighan Passive partnership is in the rearview
Joanne Lipman Journalists inventing revenue streams
Frédéric Filloux External forces
P. Kim Bui The reckoning is only beginning
Monika Bauerlein The firehose of falsehood
Joanne McNeil Gatekeeping the gatekeepers
Bill Keller A growing turn to philanthropy
Craig Newmark Working together toward sustainable solutions
Jessica Parker Gilbert Design connects storytelling and strategy
Adam Thomas Sharing is caring: The year of the mentor
Monique Judge Letting black women tell their own stories
Lam Thuy Vo Breaking free from the tyranny of the loudest
Michelle Garcia Navigating journalistic transparency
Sam Sanders Shine the light on ourselves
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Sally Lehrman Trust comes first
Vivian Schiller Pivot to tomorrow
C.W. Anderson The social media apocalypse
Miguel Castro The arrival of the impact producer
José Zamora Revenue-first journalism
Kawandeep Virdee Zines had it right all along
Rachel Davis Mersey AI, with real smarts
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Heather Bryant Building the ecosystems for collaboration
Juliette De Maeyer A responsible press criticism
Marie Gilot No assholes allowed
Debra Adams Simmons And a woman shall lead them
Pia Frey Address users as individuals
Jim Brady With the people, not just of the people
Jacqui Cheng Retailers move into content
Rick Berke Value is the watchword
Vanessa K. DeLuca Women’s voices take center stage
Dan Shanoff You down with OTT? (Yeah, DTC)
Eric Nuzum Beyond the narrative arc
Joyce Barnathan It will be harder to bury the news
Imaeyen Ibanga Longform video leads the way
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Ray Soto VR reaches the next level
Cristina Wilson The year of the Instagram Story
Brian Lam Sketchy ethics around product reviews
Rachel Schallom Better design helps differentiate opinion and news
Yvonne Leow The rise of video messaging
Felix Salmon Covering bitcoin while owning bitcoin
Edward Roussel Eyes, ears, and brains
Tim Carmody Watch out for Spotify
Carlos Martínez de la Serna The new journalism commons
David Skok Finding an information-life balance
Alastair Coote The year of self-improvement
Andrew Haeg The year journalists become relationship builders
Renée Kaplan The year of quiet adjustments (shhh)
Tamar Charney We get serious about algorithms
Mario García Storytelling finally adapts to mobile
Jesse Holcomb Information disorder, coming to a congressional district near you
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Kathleen McElroy Building a news video experience native to mobile
Mi-Ai Parrish Blockchain and trust
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Pablo Boczkowski The rise of skeptical reading