Live journalism comes of age

“Live video experimentation is going to continue in 2018 with an eye towards nuanced coverage that audiences can relate to. This coverage will be brand safe and highly monetizable.”

Over the last few years, live video has taken center stage in many newsrooms across the globe, but it’s had to grow up in front of mass audiences both on- and off-platform.

Live video, or live journalism as I like to call it, will become much more sophisticated from a planning and production standpoint in 2018 as a result of vast amounts of experimentation in 2016 and 2017. From exploding watermelons to highly specialized live programs, content creators have experimented with many different formats, but there’s a new rise of thinking around live video, which consists of:

  • coverage that has a purpose or drives impact
  • quality over quotas
  • talking heads that bring fresh and diverse perspectives
  • or better yet, no talking heads in the field unless they can provide context and engage with the community and viewers

BuzzFeed News has a three-prong live strategy across Twitter:

  • A great example of a live program that cuts across the confines of broadcast news is BuzzFeed News’ AM2DM. AM2DM is a daily morning show that airs at 10 a.m. ET on Twitter which is geared towards folks on the go who aren’t in front of a TV, the at-work audience who are mostly watching the show on their laptops in the office or on their phones while hiding in the back of a meeting. What makes this format enticing is that BuzzFeed News is leveraging so many facets of their newsroom to cover a blend of hard news, entertainment and pop culture in a digestible fashion. BuzzFeed News utilizes Twitter’s premium live experience for AM2DM which seamlessly brings together the live broadcast, conversation on Twitter and allows for a diversity of opinions and interaction with the audience.
  • They have reporters in the field going live on Periscope daily from rallies and events.
  • They also use Producer to broadcast original shows around state elections like the Alabama Senate race.

All of this, coupled with using other platforms, has enabled BuzzFeed News to expand its reach and build new audiences.

Live video experimentation is going to continue in 2018 with an eye towards nuanced coverage that audiences can relate to. This coverage will be brand safe and highly monetizable, much like Bloomberg’s upcoming global social news network, Tic Toc, which is live on Twitter starting today.

It’s also a great sign that a digital upstart like Cheddar, whose main vehicle is live coverage, recently announced some strong hires to helm its editorial efforts.

Live journalism has become essential to advancing stories across platforms and the stage has been set.

Let me leave you with a quote from Hamlet (Act 1, scene 3, 78–82) that I like to keep in mind personally and professionally that applies to live journalism and this current shift of pivoting to video: “To thine own self but true.”

Niketa Patel is head of strategy for news at Twitter.

Mary Meehan   Real lives are at stake in rural areas

Kristen Muller   The year of the voter

Amy King   Let’s amplify visual voice

Elizabeth Jensen   Show your work

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Burt Herman   Things get real

Umbreen Bhatti   The trust problem isn’t new

Tim Carmody   Watch out for Spotify

Alice Antheaume   Are you fluent in AI?

Caitria O'Neill   The new court of public opinion

P. Kim Bui   The reckoning is only beginning

Rachel Davis Mersey   AI, with real smarts

Mike Caulfield   Refactoring media literacy for the networked age

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Julia Beizer   A longer view on the pivot

Andrew Losowsky   The year of resilience

Nathalie Malinarich   Peak push

Pablo Boczkowski   The rise of skeptical reading

Alfred Hermida   Going beyond mobile-first

Cory Haik   Suffering from realness, pivoting to impact

Mario García   Storytelling finally adapts to mobile

Molly de Aguiar   Good journalism won’t be enough

Aron Pilhofer   We can’t leave the business to the business side any more

Alastair Coote   The year of self-improvement

Rachel Schallom   Better design helps differentiate opinion and news

Matt Boggie   The intellectual equivalent of the Dead Sea

Justin Kosslyn   The year journalists become digital security experts

Carlos Martínez de la Serna   The new journalism commons

Sue Schardt   Jump the niche

Ståle Grut   Reclaiming audience interaction from social networks

Sally Lehrman   Trust comes first

An Xiao Mina   Memes and visuals come to the fore

Tanya Cordrey   Finally, the seeds of radical reinvention

Bill Keller   A growing turn to philanthropy

Laura E. Davis   Writing answers before you know the question

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Alan Soon   The rise of start of psychographic, micro-targeted media

Pete Brown   Push alerts, personalized

Frédéric Filloux   External forces

Emma Carew Grovum   Newsroom culture becomes a priority

Pia Frey   Address users as individuals

Mary Walter-Brown   Show a little vulnerability

Amie Ferris-Rotman   More female reporters abroad (please)

Vanessa K. DeLuca   Women’s voices take center stage

S. Mitra Kalita   The arc of news and audience

Ernst-Jan Pfauth   Publishing less to give readers more

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Tanzina Vega   It’s time for media companies to #PassTheMic

Dheerja Kaur   Fun with subscription products

Matt Thompson   Here come the attention managers

Feli Sánchez   The year for guerrilla user research

Corey Ford   The empire strikes back

Zizi Papacharissi   Women come back

Monique Judge   Letting black women tell their own stories

Jake Levine   The return to now

Dannagal G. Young   Stop covering politics as a game

Jarrod Dicker   Honesty in advertising

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Richard Tofel   The platforms’ power demands more reporters’ attention

Manoush Zomorodi   Self-help as a publishing strategy

Jennifer Choi   Standing up for us and for each other

Kyle Ellis   Let’s build our way out of this

Matt Carlson   Attacks on the press will get worse

Gordon Crovitz   Serving readers over advertisers

Mariana Moura Santos   Think local, act global

Joanne Lipman   Journalists inventing revenue streams

Paul Ford   Go global

Lucas Graves   From algorithms to institutions

Steve Grove   The midterms are an opportunity

Matt DeRienzo   A recession, then a collapse

Hannah Cassius   The year of the echo-chamber escapists

Jared Newman   Venture funding and digital news don’t mix

Sarah Marshall   Loyalty as the key performance indicator

Michelle Garcia   Navigating journalistic transparency

Eric Nuzum   Beyond the narrative arc

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Michael Kuntz   The only pivot that might work

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Luke O'Neil   The end is already here

Ruth Palmer   Risks will grow for news subjects — especially minorities

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

José Zamora   Revenue-first journalism

Monika Bauerlein   The firehose of falsehood

Sam Sanders   Shine the light on ourselves

Jassim Ahmad   Thriving on change

Trushar Barot   The Jio-fication of India

Jamie Mottram   From pageviews to t-shirts

Raney Aronson-Rath   Transparency is the antidote to fake news

Doris Truong   Computer vision vs. the Internet vigilantes

Jessica Parker Gilbert   Design connects storytelling and strategy

Debra Adams Simmons   And a woman shall lead them

Claire Wardle   Disinformation gets worse

Miguel Castro   The arrival of the impact producer

Sam Ford   The year of investing in processes

Amy Webb   Listen to weak signals

Sara M. Watson   Feeds will open up to new user-determined filters

Rubina Madan Fillion   Unlocking the potential of AI

Jennifer Coogan   The future is female

Christopher Meighan   Passive partnership is in the rearview

Kelsey Proud   No, no, no

Charo Henríquez   Training is an investment, not an expense

Cindy Royal   Your journalism curriculum is obsolete

C.W. Anderson   The social media apocalypse

Kinsey Wilson   Facebook and Google: Help out or pay up

Felix Salmon   Covering bitcoin while owning bitcoin

Taylor Lorenz   Social and media will split

Alexios Mantzarlis   Moving fake news research out of the lab

Dan Shanoff   You down with OTT? (Yeah, DTC)

Mariano Blejman   News games rule

Ariana Tobin   Too tired to tap

Nushin Rashidian   Publishers seek ad dollar alternatives

Craig Newmark   Working together toward sustainable solutions

Damon Krukowski   Reviving the alt-weekly soul

Rodney Benson   Better, less read, and less trusted

Tamar Charney   We get serious about algorithms

Jim Brady   With the people, not just of the people

Eric Ulken   The year local publishers get smart(er) about change

Brian Lam   Sketchy ethics around product reviews

Adam Thomas   Sharing is caring: The year of the mentor

Kim Fox   Audience teams diversify their approach

Jim Moroney   Newspapers have to be good enough for readers to pay for

Borja Echevarría   TV goes digital, digital goes TV

Niketa Patel   Live journalism comes of age

Rick Berke   Value is the watchword

Errin Haines   At the ballot, it’s time to count black women

Mi-Ai Parrish   Blockchain and trust

Nikki Usher   The year of The Washington Post

Juliette De Maeyer   A responsible press criticism

Joyce Barnathan   It will be harder to bury the news

Raju Narisetti   Mirror, mirror on the wall

Basile Simon   We need better career paths for news nerds

Lanre Akinola   Making noise is not a strategy

David Skok   Finding an information-life balance

Federica Cherubini   The rise of bridge roles in news organizations

Mira Lowe   The year of the local watchdog

Sydette Harry   Listen to your corner and watch for the hook

John Keefe   Scooped by AI

Kathleen McElroy   Building a news video experience native to mobile

Dan Newman   A return to trust

Julia B. Chan   Looking for loyalty in all the right places

Hossein Derakhshan   Television has won

Evie Nagy   Pivot to mobile video frustration

Andrew Haeg   The year journalists become relationship builders

Imaeyen Ibanga   Longform video leads the way

Almar Latour   Conquering calm

Usha Sahay   Wallets get opened

Neha Gandhi   Filler killers

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Andrew Ramsammy   The year ownership mattered

Marie Gilot   No assholes allowed

Edward Roussel   Eyes, ears, and brains

Francesco Marconi   The year of machine-to-machine journalism

Cristina Wilson   The year of the Instagram Story

Will Sommer   The year local media gets conservative

Rodney Gibbs   Tech workers turn to journalism

Ray Soto   VR reaches the next level

Kawandeep Virdee   Zines had it right all along

Jesse Holcomb   Information disorder, coming to a congressional district near you

Juleyka Lantigua   Women of color will reclaim and monetize our time

Caitlin Thompson   Podcasting models mature and diversify

Carrie Brown-Smith   Transparency finally takes off

Jacqui Cheng   Retailers move into content

Nicholas Quah   Stop talking trash about young people

Daniel Trielli   The rich get richer, the poor scramble

Yvonne Leow   The rise of video messaging

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Renée Kaplan   The year of quiet adjustments (shhh)

Mandy Velez   texting is lit rn, fam

Michelle Ferrier   The year of the great reckoning

Corey Johnson   The pro-fact resistance

Joanne McNeil   Gatekeeping the gatekeepers

Heather Bryant   Building the ecosystems for collaboration

Vivian Schiller   Pivot to tomorrow

Tracie Powell   The muting of underserved voices

Nancy Watzman   Know thy TV

Emily Goligoski   Looking beyond news for inspiration