With a hat-tip (or apologies) to Axios and Mike Allen, who have reinvented the email newsletter and made it a must-read…
1 Big Thing: The next big battle with the platforms
As more and more news organizations turn to paid subscriptions to offset dwindling digital ad revenue, the next big issue they’ll confront is who controls the customer: publishers or platforms. Specifically, who determines the pricing, bundling, and fulfillment of subscription payments in an aggregated news environment.
Why it matters: Depending on how it plays out, the platforms could lend added muscle to efforts to find a sustainable business model for digital news and information. Or they could rob editorial enterprises of one of the last remaining points of economic leverage, namely their trusted relationship with the reader.
To their credit, Google and Facebook are in the early stages of testing how they might support publishers’ subscription models.
So what’s the rub? Digital subscription and membership models have yet to prove themselves as an industry-wide solution. A handful of big publishers (and several smaller niche publishers) have seen real success. But most have so far struggled to generate meaningful revenue.
In a news-feed environment where readers encounter a mix of free and paywalled content, there is a real question whether they’ll be willing subscribe to a multitude of different publications. If they don’t, it’s almost inevitable that the platforms will urge publishers to blend and bundle multiple titles into a single coherent subscription package.
And publishers will find themselves with a Hobson’s choice: Try to drive standalone subscriptions in a crowded marketplace, where only a few thrive. Or give in to bundling and turn over to the platforms their relationship with the reader in return for fractional shares of the bundled price. Neither outcome is likely to be satisfying or sustainable.
Independent, fact-based news gathering is the foundation of an informed society. In disrupting the business model for news, Facebook and Google have done so without replacing the essential news gathering on which democracy depends. (Indeed, to their chagrin, the platforms have lately become purveyors of an alarming amount of misinformation.) In that environment, the question of their obligation to news publishers, to journalism, and to society looms large. The solution is fairly simple, if not easily achieved.
Be smart: Either Facebook and Google are platforms, in which case they need to manage their infrastructure in a way that allows independent journalism to thrive. Or they are publishers, in which case they need to provide direct financial support for the journalism their platforms deliver.
Simply put, that either means providing tools for publishers to manage their business on the platforms (via APIs and direct ownership of the customer). Or it means paying publishers for their content.
Google has taken an important first step in giving publishers control over how many stories can be viewed for free when readers click through from search.
But it is merely the first step in a larger conversation over control of the customer that will unfold in the year ahead.
Kinsey Wilson is a digital executive with The New York Times.
Frédéric Filloux External forces
Jacqui Cheng Retailers move into content
Elizabeth Jensen Show your work
Charo Henríquez Training is an investment, not an expense
Craig Newmark Working together toward sustainable solutions
Jennifer Choi Standing up for us and for each other
Vanessa K. DeLuca Women’s voices take center stage
Mariano Blejman News games rule
Hannah Cassius The year of the echo-chamber escapists
Rachel Davis Mersey AI, with real smarts
Federica Cherubini The rise of bridge roles in news organizations
Will Sommer The year local media gets conservative
Jesse Holcomb Information disorder, coming to a congressional district near you
Damon Krukowski Reviving the alt-weekly soul
Molly de Aguiar Good journalism won’t be enough
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Eric Ulken The year local publishers get smart(er) about change
Taylor Lorenz Social and media will split
Amy Webb Listen to weak signals
Alice Antheaume Are you fluent in AI?
Cory Haik Suffering from realness, pivoting to impact
Tanzina Vega It’s time for media companies to #PassTheMic
Mary Meehan Real lives are at stake in rural areas
Evie Nagy Pivot to mobile video frustration
Mandy Velez texting is lit rn, fam
Hossein Derakhshan Television has won
Kim Fox Audience teams diversify their approach
Caitlin Thompson Podcasting models mature and diversify
Jim Brady With the people, not just of the people
Daniel Trielli The rich get richer, the poor scramble
Ståle Grut Reclaiming audience interaction from social networks
Debra Adams Simmons And a woman shall lead them
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Carlos Martínez de la Serna The new journalism commons
José Zamora Revenue-first journalism
Steve Grove The midterms are an opportunity
David Skok Finding an information-life balance
Sam Ford The year of investing in processes
Pete Brown Push alerts, personalized
S. Mitra Kalita The arc of news and audience
Jamie Mottram From pageviews to t-shirts
Alexios Mantzarlis Moving fake news research out of the lab
Joanne McNeil Gatekeeping the gatekeepers
Niketa Patel Live journalism comes of age
Borja Echevarría TV goes digital, digital goes TV
Richard Tofel The platforms’ power demands more reporters’ attention
Dheerja Kaur Fun with subscription products
Matt DeRienzo A recession, then a collapse
Mira Lowe The year of the local watchdog
Felix Salmon Covering bitcoin while owning bitcoin
Justin Kosslyn The year journalists become digital security experts
Tim Carmody Watch out for Spotify
Nicholas Quah Stop talking trash about young people
Alastair Coote The year of self-improvement
Kathleen McElroy Building a news video experience native to mobile
Manoush Zomorodi Self-help as a publishing strategy
Ernst-Jan Pfauth Publishing less to give readers more
Michelle Garcia Navigating journalistic transparency
Rodney Gibbs Tech workers turn to journalism
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Umbreen Bhatti The trust problem isn’t new
Mary Walter-Brown Show a little vulnerability
Matt Boggie The intellectual equivalent of the Dead Sea
Joyce Barnathan It will be harder to bury the news
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Errin Haines At the ballot, it’s time to count black women
Joanne Lipman Journalists inventing revenue streams
Juliette De Maeyer A responsible press criticism
Brian Lam Sketchy ethics around product reviews
Miguel Castro The arrival of the impact producer
Michael Kuntz The only pivot that might work
Mariana Moura Santos Think local, act global
Luke O'Neil The end is already here
Tamar Charney We get serious about algorithms
Alan Soon The rise of start of psychographic, micro-targeted media
Trushar Barot The Jio-fication of India
Kawandeep Virdee Zines had it right all along
Laura E. Davis Writing answers before you know the question
Aron Pilhofer We can’t leave the business to the business side any more
Basile Simon We need better career paths for news nerds
Rodney Benson Better, less read, and less trusted
Cindy Royal Your journalism curriculum is obsolete
Dannagal G. Young Stop covering politics as a game
Monika Bauerlein The firehose of falsehood
Juleyka Lantigua Women of color will reclaim and monetize our time
Rubina Madan Fillion Unlocking the potential of AI
Christopher Meighan Passive partnership is in the rearview
Julia Beizer A longer view on the pivot
Kristen Muller The year of the voter
Tracie Powell The muting of underserved voices
Mike Caulfield Refactoring media literacy for the networked age
Michelle Ferrier The year of the great reckoning
Gordon Crovitz Serving readers over advertisers
Sydette Harry Listen to your corner and watch for the hook
Rick Berke Value is the watchword
Lanre Akinola Making noise is not a strategy
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Monique Judge Letting black women tell their own stories
Matt Carlson Attacks on the press will get worse
Sarah Marshall Loyalty as the key performance indicator
C.W. Anderson The social media apocalypse
Ray Soto VR reaches the next level
Jim Moroney Newspapers have to be good enough for readers to pay for
Mi-Ai Parrish Blockchain and trust
Kyle Ellis Let’s build our way out of this
Andrew Haeg The year journalists become relationship builders
Jassim Ahmad Thriving on change
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Vivian Schiller Pivot to tomorrow
Dan Shanoff You down with OTT? (Yeah, DTC)
Caitria O'Neill The new court of public opinion
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Sally Lehrman Trust comes first
Andrew Ramsammy The year ownership mattered
Yvonne Leow The rise of video messaging
Nikki Usher The year of The Washington Post
Raju Narisetti Mirror, mirror on the wall
Kinsey Wilson Facebook and Google: Help out or pay up
Matt Thompson Here come the attention managers
Cristina Wilson The year of the Instagram Story
Alfred Hermida Going beyond mobile-first
Corey Johnson The pro-fact resistance
Amy King Let’s amplify visual voice
Eric Nuzum Beyond the narrative arc
Jared Newman Venture funding and digital news don’t mix
Edward Roussel Eyes, ears, and brains
Jarrod Dicker Honesty in advertising
Feli Sánchez The year for guerrilla user research
Claire Wardle Disinformation gets worse
Rachel Schallom Better design helps differentiate opinion and news
Nushin Rashidian Publishers seek ad dollar alternatives
Doris Truong Computer vision vs. the Internet vigilantes
Sam Sanders Shine the light on ourselves
Andrew Losowsky The year of resilience
Pablo Boczkowski The rise of skeptical reading
Emma Carew Grovum Newsroom culture becomes a priority
Lucas Graves From algorithms to institutions
Renée Kaplan The year of quiet adjustments (shhh)
Lam Thuy Vo Breaking free from the tyranny of the loudest
Adam Thomas Sharing is caring: The year of the mentor
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Imaeyen Ibanga Longform video leads the way
Marie Gilot No assholes allowed
Emily Goligoski Looking beyond news for inspiration
Sara M. Watson Feeds will open up to new user-determined filters
Raney Aronson-Rath Transparency is the antidote to fake news
Amie Ferris-Rotman More female reporters abroad (please)
Jennifer Coogan The future is female
Francesco Marconi The year of machine-to-machine journalism
Bill Keller A growing turn to philanthropy
AX Mina Memes and visuals come to the fore
Tanya Cordrey Finally, the seeds of radical reinvention
Ruth Palmer Risks will grow for news subjects — especially minorities
Pia Frey Address users as individuals
Mario García Storytelling finally adapts to mobile
Corey Ford The empire strikes back
Jessica Parker Gilbert Design connects storytelling and strategy
Carrie Brown-Smith Transparency finally takes off
Julia B. Chan Looking for loyalty in all the right places
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future