Go global

“A story performing well in one market could, theoretically, perform well in multiple markets, and reach many more people. If a content platform supports that, by enabling a translation-friendly workflow, you could have a relatively inexpensive way to increase your reach.”

I run a technology services company and one-third of our work is directly servicing and building large, scalable content platforms for very large media companies. While much of the discussion about media company strategy over the last year centered on the “pivot to video” move, I’d suggest that the real growth focus for larger firms that aren’t just hoping and praying is currently around globalization. It has factored into more and more of our conversations with media partners. It’s a good conversation to have!

It’s a simple proposition: It’s a big world. A story performing well in one market could, theoretically, perform well in multiple markets, and reach many more people. If a content platform supports that, by enabling a translation-friendly workflow, you could have a relatively inexpensive way to increase your reach. If you have a media platform in the U.S. and a Spanish team, too, a story performing well in Spanish could, in a matter of a few hours, be brought to the U.S. market, and vice versa. Vice built something a lot like this (disclosure: they’re one of our clients). Their content platform uses Google translation APIs to make it easy for editors to see what other countries are publishing, and when something moves between markets, human translators can move things along quickly.

One thing about globalization: It’s basically invisible unless you’re looking for it. You’re not going to notice that an article did well in Portuguese in the same way you’ll notice thousands of food videos on Facebook. It’s a quieter path to growth that doesn’t involve as much hiring and firing to execute, but it’s significant, and the workflows and processes necessary to do it well are emerging now.

Paul Ford is cofounder of Postlight, a digital product studio.

Alexios Mantzarlis   Moving fake news research out of the lab

Kristen Muller   The year of the voter

Mary Meehan   Real lives are at stake in rural areas

Marie Gilot   No assholes allowed

Carlos Martínez de la Serna   The new journalism commons

Frédéric Filloux   External forces

Jim Moroney   Newspapers have to be good enough for readers to pay for

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Luke O'Neil   The end is already here

Pia Frey   Address users as individuals

Nancy Watzman   Know thy TV

Tamar Charney   We get serious about algorithms

Debra Adams Simmons   And a woman shall lead them

Usha Sahay   Wallets get opened

Joanne McNeil   Gatekeeping the gatekeepers

Mary Walter-Brown   Show a little vulnerability

Ernst-Jan Pfauth   Publishing less to give readers more

Pete Brown   Push alerts, personalized

Tracie Powell   The muting of underserved voices

Rubina Madan Fillion   Unlocking the potential of AI

Corey Ford   The empire strikes back

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Kathleen McElroy   Building a news video experience native to mobile

Tanya Cordrey   Finally, the seeds of radical reinvention

Yvonne Leow   The rise of video messaging

Mariana Moura Santos   Think local, act global

Raju Narisetti   Mirror, mirror on the wall

Raney Aronson-Rath   Transparency is the antidote to fake news

Julia B. Chan   Looking for loyalty in all the right places

Errin Haines Whack   At the ballot, it’s time to count black women

Mario García   Storytelling finally adapts to mobile

Julia Beizer   A longer view on the pivot

Alfred Hermida   Going beyond mobile-first

Kelsey Proud   No, no, no

Will Sommer   The year local media gets conservative

Charo Henríquez   Training is an investment, not an expense

Andrew Haeg   The year journalists become relationship builders

Felix Salmon   Covering bitcoin while owning bitcoin

Matt Carlson   Attacks on the press will get worse

Tanzina Vega   It’s time for media companies to #PassTheMic

Rodney Gibbs   Tech workers turn to journalism

Sam Ford   The year of investing in processes

Jacqui Cheng   Retailers move into content

Sara M. Watson   Feeds will open up to new user-determined filters

Michelle Garcia   Navigating journalistic transparency

Sarah Marshall   Loyalty as the key performance indicator

C.W. Anderson   The social media apocalypse

Mariano Blejman   News games rule

Basile Simon   We need better career paths for news nerds

Nicholas Quah   Stop talking trash about young people

Ruth Palmer   Risks will grow for news subjects — especially minorities

Carrie Brown-Smith   Transparency finally takes off

Rodney Benson   Better, less read, and less trusted

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Laura E. Davis   Writing answers before you know the question

Lucas Graves   From algorithms to institutions

Pablo Boczkowski   The rise of skeptical reading

Bill Keller   A growing turn to philanthropy

An Xiao Mina   Memes and visuals come to the fore

Matt Thompson   Here come the attention managers

Rick Berke   Value is the watchword

Umbreen Bhatti   The trust problem isn’t new

Caitria O'Neill   The new court of public opinion

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Mike Caulfield   Refactoring media literacy for the networked age

Vivian Schiller   Pivot to tomorrow

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Matt DeRienzo   A recession, then a collapse

Renée Kaplan   The year of quiet adjustments (shhh)

Juliette De Maeyer   A responsible press criticism

José Zamora   Revenue-first journalism

Nushin Rashidian   Publishers seek ad dollar alternatives

Ariana Tobin   Too tired to tap

Jarrod Dicker   Honesty in advertising

Caitlin Thompson   Podcasting models mature and diversify

Kyle Ellis   Let’s build our way out of this

S. Mitra Kalita   The arc of news and audience

Mira Lowe   The year of the local watchdog

Evie Nagy   Pivot to mobile video frustration

Ray Soto   VR reaches the next level

Jessica Parker Gilbert   Design connects storytelling and strategy

Federica Cherubini   The rise of bridge roles in news organizations

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Mandy Velez   texting is lit rn, fam

Cristina Wilson   The year of the Instagram Story

Francesco Marconi   The year of machine-to-machine journalism

Eric Nuzum   Beyond the narrative arc

Burt Herman   Things get real

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Andrew Ramsammy   The year ownership mattered

Michelle Ferrier   The year of the great reckoning

Emily Goligoski   Looking beyond news for inspiration

Sally Lehrman   Trust comes first

Amie Ferris-Rotman   More female reporters abroad (please)

Andrew Losowsky   The year of resilience

Lanre Akinola   Making noise is not a strategy

Kawandeep Virdee   Zines had it right all along

Dheerja Kaur   Fun with subscription products

Monique Judge   Letting black women tell their own stories

Ståle Grut   Reclaiming audience interaction from social networks

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Tim Carmody   Watch out for Spotify

Alan Soon   The rise of start of psychographic, micro-targeted media

Damon Krukowski   Reviving the alt-weekly soul

Sam Sanders   Shine the light on ourselves

Hannah Cassius   The year of the echo-chamber escapists

Alice Antheaume   Are you fluent in AI?

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Brian Lam   Sketchy ethics around product reviews

Doris Truong   Computer vision vs. the Internet vigilantes

Jennifer Choi   Standing up for us and for each other

Zizi Papacharissi   Women come back

Jesse Holcomb   Information disorder, coming to a congressional district near you

Kinsey Wilson   Facebook and Google: Help out or pay up

Nathalie Malinarich   Peak push

Feli Sánchez   The year for guerrilla user research

Christopher Meighan   Passive partnership is in the rearview

Emma Carew Grovum   Newsroom culture becomes a priority

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Daniel Trielli   The rich get richer, the poor scramble

Amy Webb   Listen to weak signals

Cindy Royal   Your journalism curriculum is obsolete

Trushar Barot   The Jio-fication of India

Claire Wardle   Disinformation gets worse

Joyce Barnathan   It will be harder to bury the news

Craig Newmark   Working together toward sustainable solutions

Jim Brady   With the people, not just of the people

Niketa Patel   Live journalism comes of age

Dannagal G. Young   Stop covering politics as a game

Cory Haik   Suffering from realness, pivoting to impact

Jamie Mottram   From pageviews to t-shirts

Miguel Castro   The arrival of the impact producer

Kim Fox   Audience teams diversify their approach

Jake Levine   The return to now

Eric Ulken   The year local publishers get smart(er) about change

Justin Kosslyn   The year journalists become digital security experts

David Skok   Finding an information-life balance

Sue Schardt   Jump the niche

Jennifer Coogan   The future is female

Dan Newman   A return to trust

Matt Boggie   The intellectual equivalent of the Dead Sea

Joanne Lipman   Journalists inventing revenue streams

Aron Pilhofer   We can’t leave the business to the business side any more

Hossein Derakhshan   Television has won

P. Kim Bui   The reckoning is only beginning

Edward Roussel   Eyes, ears, and brains

Corey Johnson   The pro-fact resistance

Nikki Usher   The year of The Washington Post

Almar Latour   Conquering calm

John Keefe   Scooped by AI

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Rachel Schallom   Better design helps differentiate opinion and news

Adam Thomas   Sharing is caring: The year of the mentor

Taylor Lorenz   Social and media will split

Michael Kuntz   The only pivot that might work

Elizabeth Jensen   Show your work

Mi-Ai Parrish   Blockchain and trust

Borja Echevarría   TV goes digital, digital goes TV

Paul Ford   Go global

Alastair Coote   The year of self-improvement

L. Gordon Crovitz   Serving readers over advertisers

Neha Gandhi   Filler killers

Molly de Aguiar   Good journalism won’t be enough

Imaeyen Ibanga   Longform video leads the way

Vanessa K. DeLuca   Women’s voices take center stage

Sydette Harry   Listen to your corner and watch for the hook

Jassim Ahmad   Thriving on change

Monika Bauerlein   The firehose of falsehood

Heather Bryant   Building the ecosystems for collaboration

Jared Newman   Venture funding and digital news don’t mix

Dan Shanoff   You down with OTT? (Yeah, DTC)

Steve Grove   The midterms are an opportunity

Manoush Zomorodi   Self-help as a publishing strategy

Rachel Davis Mersey   AI, with real smarts

Amy King   Let’s amplify visual voice