The end is already here

“Better to be consumed in the nuclear blast than to live rummaging among the ruins. Those of us still left in the business are the poor survivors. We’ve peered into the cannibals’ cellar.”

Here is how it will go. Men with no fewer than four boats and at least as many divorces, whose monetary interests are best served by going entirely unreported on, will continue to purchase existing media properties, either gutting them, running them into the ground, or rendering them effectively toothless, as we’ve seen with numerous alt-weeklies and newspapers throughout the country in the past few years.

Sometimes we won’t even know whose hand it is pulling the lever on the guillotine. The publications who would’ve reported on who bought the publications won’t exist anymore.

Dailies who aren’t already well ahead of the game in terms of reverting back to subscription models, or of significant enough national prominence, or don’t find their own relatively benevolent billionaire owner, will continue to either be neutered or flattened out by conglomerates into content distributors. The ones that don’t will buy some time, but will ultimately become vanity projects read only by people wealthy enough to remain interested in the superficial comings and goings of other wealthy people.

The internet will continue to become increasingly polarized to the point where we no longer merely dismiss the reporting from the other side that we find inconvenient, but we don’t even realize it exists anymore because they won’t penetrate our microscopically focused self-selected social media cocoons.

The last remaining source of local news will be the neighborhood-based Facebook groups people go to right now to complain about leaf-blowing imbroglios. Instead of asking what night of the week street parking is allowed, we’ll ask if anyone knows whether or not the rumors about the mayor’s horse-fucking dungeon are real, then we’ll be suspended for posting profanity.

With fewer checks on the remorseless, shameless, broke dicks on the local level, the worst people alive will graduate from their local grifting operations to the national stage unmolested by conscience or scandal, populating the halls of power with an even worse species of villain than we’ve previously imagined. Nothing anyone of us can now do will stop it. It’s too late. We’re pivoting and pivoting in a widening gyre.

There’s a trope in dystopian fiction and apocalyptic films where it’s almost worse to have survived for just a little longer than everyone else wiped out in the original disaster. Better to be consumed in the nuclear blast than to live rummaging among the ruins. Those of us still left in the business are the poor survivors. We’ve peered into the cannibals’ cellar.

What’s worse is that we are still pretending it didn’t happen. We’re fighting over pools of shit-water that have settled into the craters and bartering with dog meat under the mistaken impression we’re carrying the fire. On the plus side, there will be a lot more Stranger Things posts.

Luke O’Neil is a writer-at-large for Esquire.

Ray Soto   VR reaches the next level

Dan Newman   A return to trust

Manoush Zomorodi   Self-help as a publishing strategy

Nushin Rashidian   Publishers seek ad dollar alternatives

Justin Kosslyn   The year journalists become digital security experts

C.W. Anderson   The social media apocalypse

Damon Krukowski   Reviving the alt-weekly soul

Amie Ferris-Rotman   More female reporters abroad (please)

Jared Newman   Venture funding and digital news don’t mix

Paul Ford   Go global

Jassim Ahmad   Thriving on change

Tracie Powell   The muting of underserved voices

Usha Sahay   Wallets get opened

Ariana Tobin   Too tired to tap

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Gordon Crovitz   Serving readers over advertisers

Corey Johnson   The pro-fact resistance

Pia Frey   Address users as individuals

Alfred Hermida   Going beyond mobile-first

Edward Roussel   Eyes, ears, and brains

Nancy Watzman   Know thy TV

Rubina Madan Fillion   Unlocking the potential of AI

Trushar Barot   The Jio-fication of India

Mary Meehan   Real lives are at stake in rural areas

Sue Schardt   Jump the niche

Yvonne Leow   The rise of video messaging

Craig Newmark   Working together toward sustainable solutions

Cristina Wilson   The year of the Instagram Story

Sara M. Watson   Feeds will open up to new user-determined filters

Caitria O'Neill   The new court of public opinion

Evie Nagy   Pivot to mobile video frustration

Bill Keller   A growing turn to philanthropy

Ruth Palmer   Risks will grow for news subjects — especially minorities

Rodney Gibbs   Tech workers turn to journalism

Cindy Royal   Your journalism curriculum is obsolete

Tanzina Vega   It’s time for media companies to #PassTheMic

Basile Simon   We need better career paths for news nerds

Jessica Parker Gilbert   Design connects storytelling and strategy

Emma Carew Grovum   Newsroom culture becomes a priority

Daniel Trielli   The rich get richer, the poor scramble

Caitlin Thompson   Podcasting models mature and diversify

Sally Lehrman   Trust comes first

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Mi-Ai Parrish   Blockchain and trust

Tim Carmody   Watch out for Spotify

Ståle Grut   Reclaiming audience interaction from social networks

Hossein Derakhshan   Television has won

Alexios Mantzarlis   Moving fake news research out of the lab

John Keefe   Scooped by AI

Vivian Schiller   Pivot to tomorrow

Emily Goligoski   Looking beyond news for inspiration

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Joanne Lipman   Journalists inventing revenue streams

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Amy King   Let’s amplify visual voice

Brian Lam   Sketchy ethics around product reviews

Alan Soon   The rise of start of psychographic, micro-targeted media

Carrie Brown-Smith   Transparency finally takes off

Mariana Moura Santos   Think local, act global

David Skok   Finding an information-life balance

Lanre Akinola   Making noise is not a strategy

Mike Caulfield   Refactoring media literacy for the networked age

Sam Ford   The year of investing in processes

Jennifer Choi   Standing up for us and for each other

AX Mina   Memes and visuals come to the fore

Mira Lowe   The year of the local watchdog

Federica Cherubini   The rise of bridge roles in news organizations

Marie Gilot   No assholes allowed

Sam Sanders   Shine the light on ourselves

Nathalie Malinarich   Peak push

Feli Sánchez   The year for guerrilla user research

Alice Antheaume   Are you fluent in AI?

Michelle Garcia   Navigating journalistic transparency

Kyle Ellis   Let’s build our way out of this

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Michael Kuntz   The only pivot that might work

Julia Beizer   A longer view on the pivot

Rachel Davis Mersey   AI, with real smarts

Kinsey Wilson   Facebook and Google: Help out or pay up

Will Sommer   The year local media gets conservative

Taylor Lorenz   Social and media will split

Matt Boggie   The intellectual equivalent of the Dead Sea

Pete Brown   Push alerts, personalized

Christopher Meighan   Passive partnership is in the rearview

Niketa Patel   Live journalism comes of age

Monique Judge   Letting black women tell their own stories

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Michelle Ferrier   The year of the great reckoning

Dannagal G. Young   Stop covering politics as a game

Hannah Cassius   The year of the echo-chamber escapists

Jesse Holcomb   Information disorder, coming to a congressional district near you

Dan Shanoff   You down with OTT? (Yeah, DTC)

Jacqui Cheng   Retailers move into content

Jim Moroney   Newspapers have to be good enough for readers to pay for

Kawandeep Virdee   Zines had it right all along

Andrew Ramsammy   The year ownership mattered

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Frédéric Filloux   External forces

Burt Herman   Things get real

Eric Ulken   The year local publishers get smart(er) about change

Luke O'Neil   The end is already here

Zizi Papacharissi   Women come back

Joyce Barnathan   It will be harder to bury the news

Tamar Charney   We get serious about algorithms

Matt Thompson   Here come the attention managers

Nikki Usher   The year of The Washington Post

Jake Levine   The return to now

Umbreen Bhatti   The trust problem isn’t new

Miguel Castro   The arrival of the impact producer

Neha Gandhi   Filler killers

Errin Haines   At the ballot, it’s time to count black women

Amy Webb   Listen to weak signals

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Doris Truong   Computer vision vs. the Internet vigilantes

Monika Bauerlein   The firehose of falsehood

Tanya Cordrey   Finally, the seeds of radical reinvention

Carlos Martínez de la Serna   The new journalism commons

Claire Wardle   Disinformation gets worse

Dheerja Kaur   Fun with subscription products

S. Mitra Kalita   The arc of news and audience

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Francesco Marconi   The year of machine-to-machine journalism

José Zamora   Revenue-first journalism

Juleyka Lantigua   Women of color will reclaim and monetize our time

Laura E. Davis   Writing answers before you know the question

Andrew Haeg   The year journalists become relationship builders

P. Kim Bui   The reckoning is only beginning

Renée Kaplan   The year of quiet adjustments (shhh)

Sydette Harry   Listen to your corner and watch for the hook

Jamie Mottram   From pageviews to t-shirts

Almar Latour   Conquering calm

Mary Walter-Brown   Show a little vulnerability

Sarah Marshall   Loyalty as the key performance indicator

Mandy Velez   texting is lit rn, fam

Borja Echevarría   TV goes digital, digital goes TV

Kristen Muller   The year of the voter

Kathleen McElroy   Building a news video experience native to mobile

Raju Narisetti   Mirror, mirror on the wall

Matt Carlson   Attacks on the press will get worse

Jim Brady   With the people, not just of the people

Vanessa K. DeLuca   Women’s voices take center stage

Alastair Coote   The year of self-improvement

Molly de Aguiar   Good journalism won’t be enough

Charo Henríquez   Training is an investment, not an expense

Juliette De Maeyer   A responsible press criticism

Rodney Benson   Better, less read, and less trusted

Lucas Graves   From algorithms to institutions

Steve Grove   The midterms are an opportunity

Kelsey Proud   No, no, no

Cory Haik   Suffering from realness, pivoting to impact

Jennifer Coogan   The future is female

Eric Nuzum   Beyond the narrative arc

Elizabeth Jensen   Show your work

Mario García   Storytelling finally adapts to mobile

Mariano Blejman   News games rule

Heather Bryant   Building the ecosystems for collaboration

Felix Salmon   Covering bitcoin while owning bitcoin

Rick Berke   Value is the watchword

Kim Fox   Audience teams diversify their approach

Nicholas Quah   Stop talking trash about young people

Raney Aronson-Rath   Transparency is the antidote to fake news

Rachel Schallom   Better design helps differentiate opinion and news

Joanne McNeil   Gatekeeping the gatekeepers

Adam Thomas   Sharing is caring: The year of the mentor

Imaeyen Ibanga   Longform video leads the way

Debra Adams Simmons   And a woman shall lead them

Andrew Losowsky   The year of resilience

Corey Ford   The empire strikes back

Pablo Boczkowski   The rise of skeptical reading

Jarrod Dicker   Honesty in advertising

Aron Pilhofer   We can’t leave the business to the business side any more

Richard Tofel   The platforms’ power demands more reporters’ attention

Ernst-Jan Pfauth   Publishing less to give readers more

Julia B. Chan   Looking for loyalty in all the right places

Matt DeRienzo   A recession, then a collapse