Here is how it will go. Men with no fewer than four boats and at least as many divorces, whose monetary interests are best served by going entirely unreported on, will continue to purchase existing media properties, either gutting them, running them into the ground, or rendering them effectively toothless, as we’ve seen with numerous alt-weeklies and newspapers throughout the country in the past few years.
Sometimes we won’t even know whose hand it is pulling the lever on the guillotine. The publications who would’ve reported on who bought the publications won’t exist anymore.
Dailies who aren’t already well ahead of the game in terms of reverting back to subscription models, or of significant enough national prominence, or don’t find their own relatively benevolent billionaire owner, will continue to either be neutered or flattened out by conglomerates into content distributors. The ones that don’t will buy some time, but will ultimately become vanity projects read only by people wealthy enough to remain interested in the superficial comings and goings of other wealthy people.
The internet will continue to become increasingly polarized to the point where we no longer merely dismiss the reporting from the other side that we find inconvenient, but we don’t even realize it exists anymore because they won’t penetrate our microscopically focused self-selected social media cocoons.
The last remaining source of local news will be the neighborhood-based Facebook groups people go to right now to complain about leaf-blowing imbroglios. Instead of asking what night of the week street parking is allowed, we’ll ask if anyone knows whether or not the rumors about the mayor’s horse-fucking dungeon are real, then we’ll be suspended for posting profanity.
With fewer checks on the remorseless, shameless, broke dicks on the local level, the worst people alive will graduate from their local grifting operations to the national stage unmolested by conscience or scandal, populating the halls of power with an even worse species of villain than we’ve previously imagined. Nothing anyone of us can now do will stop it. It’s too late. We’re pivoting and pivoting in a widening gyre.
There’s a trope in dystopian fiction and apocalyptic films where it’s almost worse to have survived for just a little longer than everyone else wiped out in the original disaster. Better to be consumed in the nuclear blast than to live rummaging among the ruins. Those of us still left in the business are the poor survivors. We’ve peered into the cannibals’ cellar.
What’s worse is that we are still pretending it didn’t happen. We’re fighting over pools of shit-water that have settled into the craters and bartering with dog meat under the mistaken impression we’re carrying the fire. On the plus side, there will be a lot more Stranger Things posts.
Luke O’Neil is a writer-at-large for Esquire.
Ray Soto VR reaches the next level
Manoush Zomorodi Self-help as a publishing strategy
Nushin Rashidian Publishers seek ad dollar alternatives
Justin Kosslyn The year journalists become digital security experts
C.W. Anderson The social media apocalypse
Damon Krukowski Reviving the alt-weekly soul
Amie Ferris-Rotman More female reporters abroad (please)
Jared Newman Venture funding and digital news don’t mix
Jassim Ahmad Thriving on change
Tracie Powell The muting of underserved voices
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Gordon Crovitz Serving readers over advertisers
Corey Johnson The pro-fact resistance
Pia Frey Address users as individuals
Alfred Hermida Going beyond mobile-first
Edward Roussel Eyes, ears, and brains
Rubina Madan Fillion Unlocking the potential of AI
Trushar Barot The Jio-fication of India
Mary Meehan Real lives are at stake in rural areas
Yvonne Leow The rise of video messaging
Craig Newmark Working together toward sustainable solutions
Cristina Wilson The year of the Instagram Story
Sara M. Watson Feeds will open up to new user-determined filters
Caitria O'Neill The new court of public opinion
Evie Nagy Pivot to mobile video frustration
Bill Keller A growing turn to philanthropy
Ruth Palmer Risks will grow for news subjects — especially minorities
Rodney Gibbs Tech workers turn to journalism
Cindy Royal Your journalism curriculum is obsolete
Tanzina Vega It’s time for media companies to #PassTheMic
Basile Simon We need better career paths for news nerds
Jessica Parker Gilbert Design connects storytelling and strategy
Emma Carew Grovum Newsroom culture becomes a priority
Daniel Trielli The rich get richer, the poor scramble
Caitlin Thompson Podcasting models mature and diversify
Sally Lehrman Trust comes first
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Mi-Ai Parrish Blockchain and trust
Tim Carmody Watch out for Spotify
Ståle Grut Reclaiming audience interaction from social networks
Hossein Derakhshan Television has won
Alexios Mantzarlis Moving fake news research out of the lab
Vivian Schiller Pivot to tomorrow
Emily Goligoski Looking beyond news for inspiration
Lam Thuy Vo Breaking free from the tyranny of the loudest
Joanne Lipman Journalists inventing revenue streams
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Amy King Let’s amplify visual voice
Brian Lam Sketchy ethics around product reviews
Alan Soon The rise of start of psychographic, micro-targeted media
Carrie Brown-Smith Transparency finally takes off
Mariana Moura Santos Think local, act global
David Skok Finding an information-life balance
Lanre Akinola Making noise is not a strategy
Mike Caulfield Refactoring media literacy for the networked age
Sam Ford The year of investing in processes
Jennifer Choi Standing up for us and for each other
AX Mina Memes and visuals come to the fore
Mira Lowe The year of the local watchdog
Federica Cherubini The rise of bridge roles in news organizations
Marie Gilot No assholes allowed
Sam Sanders Shine the light on ourselves
Feli Sánchez The year for guerrilla user research
Alice Antheaume Are you fluent in AI?
Michelle Garcia Navigating journalistic transparency
Kyle Ellis Let’s build our way out of this
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Michael Kuntz The only pivot that might work
Julia Beizer A longer view on the pivot
Rachel Davis Mersey AI, with real smarts
Kinsey Wilson Facebook and Google: Help out or pay up
Will Sommer The year local media gets conservative
Taylor Lorenz Social and media will split
Matt Boggie The intellectual equivalent of the Dead Sea
Pete Brown Push alerts, personalized
Christopher Meighan Passive partnership is in the rearview
Niketa Patel Live journalism comes of age
Monique Judge Letting black women tell their own stories
Dannagal G. Young Stop covering politics as a game
Hannah Cassius The year of the echo-chamber escapists
Jesse Holcomb Information disorder, coming to a congressional district near you
Dan Shanoff You down with OTT? (Yeah, DTC)
Jacqui Cheng Retailers move into content
Jim Moroney Newspapers have to be good enough for readers to pay for
Kawandeep Virdee Zines had it right all along
Andrew Ramsammy The year ownership mattered
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Frédéric Filloux External forces
Eric Ulken The year local publishers get smart(er) about change
Luke O'Neil The end is already here
Zizi Papacharissi Women come back
Joyce Barnathan It will be harder to bury the news
Tamar Charney We get serious about algorithms
Matt Thompson Here come the attention managers
Nikki Usher The year of The Washington Post
Umbreen Bhatti The trust problem isn’t new
Miguel Castro The arrival of the impact producer
Errin Haines At the ballot, it’s time to count black women
Amy Webb Listen to weak signals
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Doris Truong Computer vision vs. the Internet vigilantes
Monika Bauerlein The firehose of falsehood
Tanya Cordrey Finally, the seeds of radical reinvention
Carlos Martínez de la Serna The new journalism commons
Claire Wardle Disinformation gets worse
Dheerja Kaur Fun with subscription products
S. Mitra Kalita The arc of news and audience
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Francesco Marconi The year of machine-to-machine journalism
José Zamora Revenue-first journalism
Juleyka Lantigua Women of color will reclaim and monetize our time
Laura E. Davis Writing answers before you know the question
Andrew Haeg The year journalists become relationship builders
P. Kim Bui The reckoning is only beginning
Renée Kaplan The year of quiet adjustments (shhh)
Sydette Harry Listen to your corner and watch for the hook
Jamie Mottram From pageviews to t-shirts
Mary Walter-Brown Show a little vulnerability
Sarah Marshall Loyalty as the key performance indicator
Mandy Velez texting is lit rn, fam
Borja Echevarría TV goes digital, digital goes TV
Kristen Muller The year of the voter
Kathleen McElroy Building a news video experience native to mobile
Raju Narisetti Mirror, mirror on the wall
Matt Carlson Attacks on the press will get worse
Jim Brady With the people, not just of the people
Vanessa K. DeLuca Women’s voices take center stage
Alastair Coote The year of self-improvement
Molly de Aguiar Good journalism won’t be enough
Charo Henríquez Training is an investment, not an expense
Juliette De Maeyer A responsible press criticism
Rodney Benson Better, less read, and less trusted
Lucas Graves From algorithms to institutions
Steve Grove The midterms are an opportunity
Cory Haik Suffering from realness, pivoting to impact
Jennifer Coogan The future is female
Eric Nuzum Beyond the narrative arc
Elizabeth Jensen Show your work
Mario García Storytelling finally adapts to mobile
Mariano Blejman News games rule
Heather Bryant Building the ecosystems for collaboration
Felix Salmon Covering bitcoin while owning bitcoin
Rick Berke Value is the watchword
Kim Fox Audience teams diversify their approach
Nicholas Quah Stop talking trash about young people
Raney Aronson-Rath Transparency is the antidote to fake news
Rachel Schallom Better design helps differentiate opinion and news
Joanne McNeil Gatekeeping the gatekeepers
Adam Thomas Sharing is caring: The year of the mentor
Imaeyen Ibanga Longform video leads the way
Debra Adams Simmons And a woman shall lead them
Andrew Losowsky The year of resilience
Corey Ford The empire strikes back
Pablo Boczkowski The rise of skeptical reading
Jarrod Dicker Honesty in advertising
Aron Pilhofer We can’t leave the business to the business side any more
Richard Tofel The platforms’ power demands more reporters’ attention
Ernst-Jan Pfauth Publishing less to give readers more