The big challenges facing the news industry were all-consuming in 2017, and rightly so. On top of a relentless news cycle, newsrooms were focused on partisan attacks, information disorders, changing revenue models, the move to mobile, and the ever-changing dynamics with the platforms. In other words, today’s reality.
In 2018, publishers will begin to make room for tomorrow’s reality, in which new AI-driven technologies upend the way consumers seek, discover, consume, and share news and information. Over the next few years, advances in natural language processing, voice recognition, augmented reality, and automation will change consumer behavior to the point that some people predict the end of smartphones as we know them today.
Let’s group AI’s impact on news into three big buckets:
Will all this have a massive impact in 2018? Maybe not. But I’m reminded of the Bill Gates line that we always overestimate the change that will come in the next two years and underestimate the change that will come in 10. Are news organizations thinking about what AI will mean for business models? For access to quality information? For content discovery? For news gathering? For fake news? For employee skills, staffing, and work flow? Are journalism schools preparing the next generation of news leaders? I think the answer so far, is mostly — no. But in 2018, the awakening will begin.
Vivian Schiller is executive editor in residence at Weber Shandwick.
Cory Haik Suffering from realness, pivoting to impact
Laura E. Davis Writing answers before you know the question
Amy Webb Listen to weak signals
Alastair Coote The year of self-improvement
Vivian Schiller Pivot to tomorrow
Rachel Davis Mersey AI, with real smarts
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Alice Antheaume Are you fluent in AI?
Feli Sánchez The year for guerrilla user research
Jennifer Coogan The future is female
Tracie Powell The muting of underserved voices
Aron Pilhofer We can’t leave the business to the business side any more
Tanya Cordrey Finally, the seeds of radical reinvention
Ernst-Jan Pfauth Publishing less to give readers more
Richard Tofel The platforms’ power demands more reporters’ attention
Tanzina Vega It’s time for media companies to #PassTheMic
Kim Fox Audience teams diversify their approach
Mi-Ai Parrish Blockchain and trust
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Kathleen McElroy Building a news video experience native to mobile
Raney Aronson-Rath Transparency is the antidote to fake news
Vanessa K. DeLuca Women’s voices take center stage
Sam Sanders Shine the light on ourselves
Mary Meehan Real lives are at stake in rural areas
Mariano Blejman News games rule
S. Mitra Kalita The arc of news and audience
Mario García Storytelling finally adapts to mobile
Doris Truong Computer vision vs. the Internet vigilantes
Michelle Ferrier The year of the great reckoning
Jim Brady With the people, not just of the people
Jessica Parker Gilbert Design connects storytelling and strategy
Nicholas Quah Stop talking trash about young people
Lam Thuy Vo Breaking free from the tyranny of the loudest
Taylor Lorenz Social and media will split
Eric Ulken The year local publishers get smart(er) about change
Cristina Wilson The year of the Instagram Story
Dheerja Kaur Fun with subscription products
Adam Thomas Sharing is caring: The year of the mentor
Jennifer Choi Standing up for us and for each other
Mary Walter-Brown Show a little vulnerability
Andrew Ramsammy The year ownership mattered
Manoush Zomorodi Self-help as a publishing strategy
Pete Brown Push alerts, personalized
Carlos Martínez de la Serna The new journalism commons
Imaeyen Ibanga Longform video leads the way
Nushin Rashidian Publishers seek ad dollar alternatives
Joanne McNeil Gatekeeping the gatekeepers
Craig Newmark Working together toward sustainable solutions
Hannah Cassius The year of the echo-chamber escapists
Rodney Benson Better, less read, and less trusted
Dan Shanoff You down with OTT? (Yeah, DTC)
Carrie Brown-Smith Transparency finally takes off
Andrew Losowsky The year of resilience
Nikki Usher The year of The Washington Post
Christopher Meighan Passive partnership is in the rearview
Julia Beizer A longer view on the pivot
Rubina Madan Fillion Unlocking the potential of AI
Felix Salmon Covering bitcoin while owning bitcoin
Matt DeRienzo A recession, then a collapse
Sydette Harry Listen to your corner and watch for the hook
Kinsey Wilson Facebook and Google: Help out or pay up
Jacqui Cheng Retailers move into content
Umbreen Bhatti The trust problem isn’t new
Alexios Mantzarlis Moving fake news research out of the lab
Jarrod Dicker Honesty in advertising
Ståle Grut Reclaiming audience interaction from social networks
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Jared Newman Venture funding and digital news don’t mix
Sam Ford The year of investing in processes
Alfred Hermida Going beyond mobile-first
Amy King Let’s amplify visual voice
AX Mina Memes and visuals come to the fore
Lucas Graves From algorithms to institutions
Alan Soon The rise of start of psychographic, micro-targeted media
Miguel Castro The arrival of the impact producer
Damon Krukowski Reviving the alt-weekly soul
Amie Ferris-Rotman More female reporters abroad (please)
Tim Carmody Watch out for Spotify
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Jassim Ahmad Thriving on change
Molly de Aguiar Good journalism won’t be enough
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Errin Haines At the ballot, it’s time to count black women
Corey Ford The empire strikes back
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Jamie Mottram From pageviews to t-shirts
Mike Caulfield Refactoring media literacy for the networked age
Niketa Patel Live journalism comes of age
Daniel Trielli The rich get richer, the poor scramble
Steve Grove The midterms are an opportunity
P. Kim Bui The reckoning is only beginning
Trushar Barot The Jio-fication of India
Sarah Marshall Loyalty as the key performance indicator
Luke O'Neil The end is already here
David Skok Finding an information-life balance
Pablo Boczkowski The rise of skeptical reading
Joanne Lipman Journalists inventing revenue streams
Sara M. Watson Feeds will open up to new user-determined filters
Charo Henríquez Training is an investment, not an expense
Matt Boggie The intellectual equivalent of the Dead Sea
Mariana Moura Santos Think local, act global
Monika Bauerlein The firehose of falsehood
Sally Lehrman Trust comes first
Jim Moroney Newspapers have to be good enough for readers to pay for
Hossein Derakhshan Television has won
Will Sommer The year local media gets conservative
Gordon Crovitz Serving readers over advertisers
Corey Johnson The pro-fact resistance
Zizi Papacharissi Women come back
Lanre Akinola Making noise is not a strategy
Rodney Gibbs Tech workers turn to journalism
Monique Judge Letting black women tell their own stories
Bill Keller A growing turn to philanthropy
Emma Carew Grovum Newsroom culture becomes a priority
Michael Kuntz The only pivot that might work
Evie Nagy Pivot to mobile video frustration
Caitria O'Neill The new court of public opinion
Julia B. Chan Looking for loyalty in all the right places
Francesco Marconi The year of machine-to-machine journalism
Caitlin Thompson Podcasting models mature and diversify
Rachel Schallom Better design helps differentiate opinion and news
C.W. Anderson The social media apocalypse
Renée Kaplan The year of quiet adjustments (shhh)
Ruth Palmer Risks will grow for news subjects — especially minorities
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Eric Nuzum Beyond the narrative arc
Rick Berke Value is the watchword
Basile Simon We need better career paths for news nerds
Justin Kosslyn The year journalists become digital security experts
Federica Cherubini The rise of bridge roles in news organizations
Kawandeep Virdee Zines had it right all along
Marie Gilot No assholes allowed
Elizabeth Jensen Show your work
Ray Soto VR reaches the next level
Mandy Velez texting is lit rn, fam
Frédéric Filloux External forces
Edward Roussel Eyes, ears, and brains
Jesse Holcomb Information disorder, coming to a congressional district near you
Brian Lam Sketchy ethics around product reviews
Raju Narisetti Mirror, mirror on the wall
Tamar Charney We get serious about algorithms
Borja Echevarría TV goes digital, digital goes TV
José Zamora Revenue-first journalism
Heather Bryant Building the ecosystems for collaboration
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Joyce Barnathan It will be harder to bury the news
Claire Wardle Disinformation gets worse
Andrew Haeg The year journalists become relationship builders
Juleyka Lantigua Women of color will reclaim and monetize our time
Cindy Royal Your journalism curriculum is obsolete
Michelle Garcia Navigating journalistic transparency
Yvonne Leow The rise of video messaging
Emily Goligoski Looking beyond news for inspiration
Matt Thompson Here come the attention managers
Pia Frey Address users as individuals
Matt Carlson Attacks on the press will get worse
Dannagal G. Young Stop covering politics as a game
Debra Adams Simmons And a woman shall lead them
Kristen Muller The year of the voter
Juliette De Maeyer A responsible press criticism
Nicholas Diakopoulos Fortifying social media from automated inauthenticity