Newspapers have to be good enough for readers to pay for

“Those still putting digital advertising ahead of paid digital subscriptions are in danger of extinction.”

For newspaper publishers, growing paid digital subscriptions will be their highest priority. The smartest ones will realize that no one is going to pay them for what they can get free elsewhere. So they’ll stop downsizing their newsrooms so that they can publish a sufficient amount of original and relevant journalism that has value for the price charged. Maybe some will even add journalists.

Those still putting digital advertising ahead of paid digital subscriptions are in danger of extinction. The smartest ones will continue to manage down the print business so as to optimize the profitability it can contribute until it is no longer profitable. Hastening its decline would be a mistake.

If they aren’t into data analytics to help problem-solving, they’re behind. If they don’t start utilizing AI, they will get behind. It’s all going to voice, so you better have your ear in the water and be experimenting. The really progressive ones will be studying blockchain to see how it will affect publishing.

Those that have the balance sheet will make strategic acquisitions to add to and accelerate revenue and EBITDA growth. They won’t acquire newspapers, though — that’s just more cost-cutting, not building new business models.

Jim Moroney is publisher and CEO of The Dallas Morning News.

Michael Kuntz   The only pivot that might work

Neha Gandhi   Filler killers

C.W. Anderson   The social media apocalypse

Rodney Gibbs   Tech workers turn to journalism

Amy King   Let’s amplify visual voice

An Xiao Mina   Memes and visuals come to the fore

Taylor Lorenz   Social and media will split

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Heather Bryant   Building the ecosystems for collaboration

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Alice Antheaume   Are you fluent in AI?

Jarrod Dicker   Honesty in advertising

Mike Caulfield   Refactoring media literacy for the networked age

Sue Schardt   Jump the niche

Ariana Tobin   Too tired to tap

Usha Sahay   Wallets get opened

Felix Salmon   Covering bitcoin while owning bitcoin

Kristen Muller   The year of the voter

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

John Keefe   Scooped by AI

Ruth Palmer   Risks will grow for news subjects — especially minorities

Sally Lehrman   Trust comes first

Elizabeth Jensen   Show your work

Lucas Graves   From algorithms to institutions

Mira Lowe   The year of the local watchdog

Nathalie Malinarich   Peak push

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Caitria O'Neill   The new court of public opinion

Nancy Watzman   Know thy TV

Emma Carew Grovum   Newsroom culture becomes a priority

Francesco Marconi   The year of machine-to-machine journalism

Laura E. Davis   Writing answers before you know the question

José Zamora   Revenue-first journalism

Jassim Ahmad   Thriving on change

Burt Herman   Things get real

Joyce Barnathan   It will be harder to bury the news

Tanya Cordrey   Finally, the seeds of radical reinvention

Kinsey Wilson   Facebook and Google: Help out or pay up

Carrie Brown-Smith   Transparency finally takes off

Nushin Rashidian   Publishers seek ad dollar alternatives

Manoush Zomorodi   Self-help as a publishing strategy

Emily Goligoski   Looking beyond news for inspiration

Trushar Barot   The Jio-fication of India

Michelle Ferrier   The year of the great reckoning

Damon Krukowski   Reviving the alt-weekly soul

Rachel Schallom   Better design helps differentiate opinion and news

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Mandy Velez   texting is lit rn, fam

Nicholas Quah   Stop talking trash about young people

Yvonne Leow   The rise of video messaging

Juliette De Maeyer   A responsible press criticism

Claire Wardle   Disinformation gets worse

Cindy Royal   Your journalism curriculum is obsolete

Vanessa K. DeLuca   Women’s voices take center stage

Almar Latour   Conquering calm

Pablo Boczkowski   The rise of skeptical reading

Jim Moroney   Newspapers have to be good enough for readers to pay for

Borja Echevarría   TV goes digital, digital goes TV

Sydette Harry   Listen to your corner and watch for the hook

Steve Grove   The midterms are an opportunity

Tim Carmody   Watch out for Spotify

Miguel Castro   The arrival of the impact producer

Umbreen Bhatti   The trust problem isn’t new

Julia Beizer   A longer view on the pivot

Mary Walter-Brown   Show a little vulnerability

Kathleen McElroy   Building a news video experience native to mobile

Vivian Schiller   Pivot to tomorrow

Amy Webb   Listen to weak signals

Mariana Moura Santos   Think local, act global

Edward Roussel   Eyes, ears, and brains

Paul Ford   Go global

Renée Kaplan   The year of quiet adjustments (shhh)

Tanzina Vega   It’s time for media companies to #PassTheMic

Jesse Holcomb   Information disorder, coming to a congressional district near you

Alastair Coote   The year of self-improvement

Basile Simon   We need better career paths for news nerds

Eric Ulken   The year local publishers get smart(er) about change

Joanne McNeil   Gatekeeping the gatekeepers

Will Sommer   The year local media gets conservative

Mariano Blejman   News games rule

Rodney Benson   Better, less read, and less trusted

Pete Brown   Push alerts, personalized

Monika Bauerlein   The firehose of falsehood

Dan Newman   A return to trust

Raney Aronson-Rath   Transparency is the antidote to fake news

Tracie Powell   The muting of underserved voices

Monique Judge   Letting black women tell their own stories

Matt Thompson   Here come the attention managers

Marie Gilot   No assholes allowed

Carlos Martínez de la Serna   The new journalism commons

Sam Ford   The year of investing in processes

Corey Ford   The empire strikes back

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Debra Adams Simmons   And a woman shall lead them

Lanre Akinola   Making noise is not a strategy

Daniel Trielli   The rich get richer, the poor scramble

Matt Boggie   The intellectual equivalent of the Dead Sea

Dan Shanoff   You down with OTT? (Yeah, DTC)

Cristina Wilson   The year of the Instagram Story

Federica Cherubini   The rise of bridge roles in news organizations

Mi-Ai Parrish   Blockchain and trust

Ernst-Jan Pfauth   Publishing less to give readers more

Jennifer Choi   Standing up for us and for each other

Charo Henríquez   Training is an investment, not an expense

Kawandeep Virdee   Zines had it right all along

Sam Sanders   Shine the light on ourselves

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Feli Sánchez   The year for guerrilla user research

Kelsey Proud   No, no, no

Jared Newman   Venture funding and digital news don’t mix

Michelle Garcia   Navigating journalistic transparency

Justin Kosslyn   The year journalists become digital security experts

David Skok   Finding an information-life balance

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Frédéric Filloux   External forces

Nikki Usher   The year of The Washington Post

Evie Nagy   Pivot to mobile video frustration

Niketa Patel   Live journalism comes of age

S. Mitra Kalita   The arc of news and audience

Mary Meehan   Real lives are at stake in rural areas

Cory Haik   Suffering from realness, pivoting to impact

Jamie Mottram   From pageviews to t-shirts

Doris Truong   Computer vision vs. the Internet vigilantes

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Bill Keller   A growing turn to philanthropy

Matt DeRienzo   A recession, then a collapse

Hannah Cassius   The year of the echo-chamber escapists

Errin Haines Whack   At the ballot, it’s time to count black women

Eric Nuzum   Beyond the narrative arc

Rubina Madan Fillion   Unlocking the potential of AI

Jacqui Cheng   Retailers move into content

Kim Fox   Audience teams diversify their approach

Andrew Losowsky   The year of resilience

Corey Johnson   The pro-fact resistance

Jake Levine   The return to now

Christopher Meighan   Passive partnership is in the rearview

Alfred Hermida   Going beyond mobile-first

Raju Narisetti   Mirror, mirror on the wall

Hossein Derakhshan   Television has won

P. Kim Bui   The reckoning is only beginning

Andrew Ramsammy   The year ownership mattered

Ståle Grut   Reclaiming audience interaction from social networks

Sarah Marshall   Loyalty as the key performance indicator

Jim Brady   With the people, not just of the people

Dannagal G. Young   Stop covering politics as a game

Ray Soto   VR reaches the next level

Tamar Charney   We get serious about algorithms

Alan Soon   The rise of start of psychographic, micro-targeted media

Julia B. Chan   Looking for loyalty in all the right places

Imaeyen Ibanga   Longform video leads the way

Joanne Lipman   Journalists inventing revenue streams

Luke O'Neil   The end is already here

Adam Thomas   Sharing is caring: The year of the mentor

Dheerja Kaur   Fun with subscription products

Rachel Davis Mersey   AI, with real smarts

Sara M. Watson   Feeds will open up to new user-determined filters

Aron Pilhofer   We can’t leave the business to the business side any more

Alexios Mantzarlis   Moving fake news research out of the lab

Pia Frey   Address users as individuals

Kyle Ellis   Let’s build our way out of this

Amie Ferris-Rotman   More female reporters abroad (please)

Andrew Haeg   The year journalists become relationship builders

Molly de Aguiar   Good journalism won’t be enough

Caitlin Thompson   Podcasting models mature and diversify

Rick Berke   Value is the watchword

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Craig Newmark   Working together toward sustainable solutions

Jennifer Coogan   The future is female

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Brian Lam   Sketchy ethics around product reviews

Jessica Parker Gilbert   Design connects storytelling and strategy

Zizi Papacharissi   Women come back

Matt Carlson   Attacks on the press will get worse

L. Gordon Crovitz   Serving readers over advertisers

Mario García   Storytelling finally adapts to mobile