Newspapers have to be good enough for readers to pay for

“Those still putting digital advertising ahead of paid digital subscriptions are in danger of extinction.”

For newspaper publishers, growing paid digital subscriptions will be their highest priority. The smartest ones will realize that no one is going to pay them for what they can get free elsewhere. So they’ll stop downsizing their newsrooms so that they can publish a sufficient amount of original and relevant journalism that has value for the price charged. Maybe some will even add journalists.

Those still putting digital advertising ahead of paid digital subscriptions are in danger of extinction. The smartest ones will continue to manage down the print business so as to optimize the profitability it can contribute until it is no longer profitable. Hastening its decline would be a mistake.

If they aren’t into data analytics to help problem-solving, they’re behind. If they don’t start utilizing AI, they will get behind. It’s all going to voice, so you better have your ear in the water and be experimenting. The really progressive ones will be studying blockchain to see how it will affect publishing.

Those that have the balance sheet will make strategic acquisitions to add to and accelerate revenue and EBITDA growth. They won’t acquire newspapers, though — that’s just more cost-cutting, not building new business models.

Jim Moroney is publisher and CEO of The Dallas Morning News.

Jim Brady   With the people, not just of the people

Andrew Haeg   The year journalists become relationship builders

Trushar Barot   The Jio-fication of India

Sam Sanders   Shine the light on ourselves

Craig Newmark   Working together toward sustainable solutions

Elizabeth Jensen   Show your work

Tanya Cordrey   Finally, the seeds of radical reinvention

Francesco Marconi   The year of machine-to-machine journalism

Matt Carlson   Attacks on the press will get worse

Mario García   Storytelling finally adapts to mobile

Ariana Tobin   Too tired to tap

Will Sommer   The year local media gets conservative

Carlos Martínez de la Serna   The new journalism commons

Manoush Zomorodi   Self-help as a publishing strategy

Kelsey Proud   No, no, no

Adam Thomas   Sharing is caring: The year of the mentor

David Skok   Finding an information-life balance

Jacqui Cheng   Retailers move into content

Kathleen McElroy   Building a news video experience native to mobile

Nushin Rashidian   Publishers seek ad dollar alternatives

Basile Simon   We need better career paths for news nerds

Sally Lehrman   Trust comes first

C.W. Anderson   The social media apocalypse

Sydette Harry   Listen to your corner and watch for the hook

Burt Herman   Things get real

Matt Thompson   Here come the attention managers

Jake Levine   The return to now

Eric Nuzum   Beyond the narrative arc

Doris Truong   Computer vision vs. the Internet vigilantes

Charo Henríquez   Training is an investment, not an expense

Emily Goligoski   Looking beyond news for inspiration

Mariana Moura Santos   Think local, act global

Joanne McNeil   Gatekeeping the gatekeepers

Dheerja Kaur   Fun with subscription products

P. Kim Bui   The reckoning is only beginning

Matt Boggie   The intellectual equivalent of the Dead Sea

Alastair Coote   The year of self-improvement

Ståle Grut   Reclaiming audience interaction from social networks

Ernst-Jan Pfauth   Publishing less to give readers more

Raney Aronson-Rath   Transparency is the antidote to fake news

Raju Narisetti   Mirror, mirror on the wall

Imaeyen Ibanga   Longform video leads the way

Rodney Benson   Better, less read, and less trusted

Aron Pilhofer   We can’t leave the business to the business side any more

Laura E. Davis   Writing answers before you know the question

Steve Grove   The midterms are an opportunity

Rachel Schallom   Better design helps differentiate opinion and news

Alfred Hermida   Going beyond mobile-first

Nikki Usher   The year of The Washington Post

Damon Krukowski   Reviving the alt-weekly soul

Lucas Graves   From algorithms to institutions

Vivian Schiller   Pivot to tomorrow

Molly de Aguiar   Good journalism won’t be enough

Bill Keller   A growing turn to philanthropy

Marie Gilot   No assholes allowed

Rick Berke   Value is the watchword

Usha Sahay   Wallets get opened

Juliette De Maeyer   A responsible press criticism

Monique Judge   Letting black women tell their own stories

Justin Kosslyn   The year journalists become digital security experts

Debra Adams Simmons   And a woman shall lead them

Caitria O'Neill   The new court of public opinion

Miguel Castro   The arrival of the impact producer

Feli Sánchez   The year for guerrilla user research

Pia Frey   Address users as individuals

Niketa Patel   Live journalism comes of age

Michelle Ferrier   The year of the great reckoning

Kawandeep Virdee   Zines had it right all along

Matt DeRienzo   A recession, then a collapse

Nancy Watzman   Know thy TV

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Andrew Losowsky   The year of resilience

Pablo Boczkowski   The rise of skeptical reading

Brian Lam   Sketchy ethics around product reviews

Cindy Royal   Your journalism curriculum is obsolete

Corey Johnson   The pro-fact resistance

Frédéric Filloux   External forces

Mary Walter-Brown   Show a little vulnerability

Christopher Meighan   Passive partnership is in the rearview

Joanne Lipman   Journalists inventing revenue streams

Jarrod Dicker   Honesty in advertising

Dan Shanoff   You down with OTT? (Yeah, DTC)

Sara M. Watson   Feeds will open up to new user-determined filters

Jamie Mottram   From pageviews to t-shirts

An Xiao Mina   Memes and visuals come to the fore

S. Mitra Kalita   The arc of news and audience

Monika Bauerlein   The firehose of falsehood

Dannagal G. Young   Stop covering politics as a game

Jim Moroney   Newspapers have to be good enough for readers to pay for

Claire Wardle   Disinformation gets worse

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Tim Carmody   Watch out for Spotify

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Tanzina Vega   It’s time for media companies to #PassTheMic

Felix Salmon   Covering bitcoin while owning bitcoin

Sue Schardt   Jump the niche

Cristina Wilson   The year of the Instagram Story

Jennifer Coogan   The future is female

John Keefe   Scooped by AI

Almar Latour   Conquering calm

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Corey Ford   The empire strikes back

Mira Lowe   The year of the local watchdog

Jesse Holcomb   Information disorder, coming to a congressional district near you

Borja Echevarría   TV goes digital, digital goes TV

Renée Kaplan   The year of quiet adjustments (shhh)

Jessica Parker Gilbert   Design connects storytelling and strategy

Mariano Blejman   News games rule

Hossein Derakhshan   Television has won

Kim Fox   Audience teams diversify their approach

Kristen Muller   The year of the voter

Pete Brown   Push alerts, personalized

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Tamar Charney   We get serious about algorithms

Neha Gandhi   Filler killers

Luke O'Neil   The end is already here

Daniel Trielli   The rich get richer, the poor scramble

Umbreen Bhatti   The trust problem isn’t new

Vanessa K. DeLuca   Women’s voices take center stage

Paul Ford   Go global

Alice Antheaume   Are you fluent in AI?

Joyce Barnathan   It will be harder to bury the news

Mi-Ai Parrish   Blockchain and trust

Carrie Brown-Smith   Transparency finally takes off

Julia B. Chan   Looking for loyalty in all the right places

Eric Ulken   The year local publishers get smart(er) about change

Alexios Mantzarlis   Moving fake news research out of the lab

Julia Beizer   A longer view on the pivot

Evie Nagy   Pivot to mobile video frustration

Tracie Powell   The muting of underserved voices

Amie Ferris-Rotman   More female reporters abroad (please)

Edward Roussel   Eyes, ears, and brains

Nicholas Quah   Stop talking trash about young people

Zizi Papacharissi   Women come back

Ray Soto   VR reaches the next level

Mary Meehan   Real lives are at stake in rural areas

Michelle Garcia   Navigating journalistic transparency

Ruth Palmer   Risks will grow for news subjects — especially minorities

Yvonne Leow   The rise of video messaging

Jassim Ahmad   Thriving on change

Jared Newman   Venture funding and digital news don’t mix

Errin Haines   At the ballot, it’s time to count black women

Rubina Madan Fillion   Unlocking the potential of AI

Hannah Cassius   The year of the echo-chamber escapists

Jennifer Choi   Standing up for us and for each other

Mandy Velez   texting is lit rn, fam

Lanre Akinola   Making noise is not a strategy

Michael Kuntz   The only pivot that might work

Amy Webb   Listen to weak signals

Sarah Marshall   Loyalty as the key performance indicator

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Alan Soon   The rise of start of psychographic, micro-targeted media

Federica Cherubini   The rise of bridge roles in news organizations

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

L. Gordon Crovitz   Serving readers over advertisers

Sam Ford   The year of investing in processes

Kinsey Wilson   Facebook and Google: Help out or pay up

Nathalie Malinarich   Peak push

Emma Carew Grovum   Newsroom culture becomes a priority

Rodney Gibbs   Tech workers turn to journalism

Kyle Ellis   Let’s build our way out of this

Cory Haik   Suffering from realness, pivoting to impact

Caitlin Thompson   Podcasting models mature and diversify

Dan Newman   A return to trust

Rachel Davis Mersey   AI, with real smarts

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Taylor Lorenz   Social and media will split

Mike Caulfield   Refactoring media literacy for the networked age

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

José Zamora   Revenue-first journalism

Amy King   Let’s amplify visual voice

Heather Bryant   Building the ecosystems for collaboration

Andrew Ramsammy   The year ownership mattered