The trust problem isn’t new

“We’ve come a long way from the days of viewing our audiences as a monolith, with a singular set of concerns. Let’s not go back to that in 2018.”

In 2018, we’ll commit to working hard to earn the trust of our audiences every single day — I hope, anyway.

Here’s what else I hope: that in doing so, we’ll commit to working just as hard to avoid centering a few loud voices at the expense of others. This year, we’ve frequently seen our leaders, from the president on down, discourage trust in news media. Recent surveys suggest it’s had an impact.

But the reality is that many people — take African Americans and Muslims, as examples — have long had reason to be skeptical of our industry’s ability and, frankly, desire to reflect their lives and their communities fairly, with accuracy and nuance. And they’ve been telling us that. If we lose sight of them in our panic over where we find ourselves today, we risk flattening critical differences between the reasons for distrust, and correspondingly, the actions we can take to address it. Worse, we risk abandoning our efforts as soon as the political winds shift.

We’ve come a long way from the days of viewing our audiences as a monolith, with a singular set of concerns. Let’s not go back to that in 2018.

Umbreen Bhatti is the director of the KQED Lab, the northern California public media organization’s innovation lab.

Marie Gilot   No assholes allowed

Jared Newman   Venture funding and digital news don’t mix

Nicholas Quah   Stop talking trash about young people

Alan Soon   The rise of start of psychographic, micro-targeted media

Burt Herman   Things get real

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Kinsey Wilson   Facebook and Google: Help out or pay up

Jim Brady   With the people, not just of the people

Jacqui Cheng   Retailers move into content

Cory Haik   Suffering from realness, pivoting to impact

Rick Berke   Value is the watchword

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Jassim Ahmad   Thriving on change

Caitlin Thompson   Podcasting models mature and diversify

Taylor Lorenz   Social and media will split

Tanzina Vega   It’s time for media companies to #PassTheMic

Vivian Schiller   Pivot to tomorrow

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Kathleen McElroy   Building a news video experience native to mobile

Mario García   Storytelling finally adapts to mobile

Dannagal G. Young   Stop covering politics as a game

Craig Newmark   Working together toward sustainable solutions

C.W. Anderson   The social media apocalypse

José Zamora   Revenue-first journalism

Mike Caulfield   Refactoring media literacy for the networked age

Alexios Mantzarlis   Moving fake news research out of the lab

Cristina Wilson   The year of the Instagram Story

Renée Kaplan   The year of quiet adjustments (shhh)

Jim Moroney   Newspapers have to be good enough for readers to pay for

P. Kim Bui   The reckoning is only beginning

Michelle Ferrier   The year of the great reckoning

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

S. Mitra Kalita   The arc of news and audience

Juliette De Maeyer   A responsible press criticism

Tanya Cordrey   Finally, the seeds of radical reinvention

Federica Cherubini   The rise of bridge roles in news organizations

Heather Bryant   Building the ecosystems for collaboration

Rachel Davis Mersey   AI, with real smarts

Borja Echevarría   TV goes digital, digital goes TV

Corey Ford   The empire strikes back

Doris Truong   Computer vision vs. the Internet vigilantes

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Sarah Marshall   Loyalty as the key performance indicator

Pablo Boczkowski   The rise of skeptical reading

Neha Gandhi   Filler killers

Nancy Watzman   Know thy TV

Raney Aronson-Rath   Transparency is the antidote to fake news

Tim Carmody   Watch out for Spotify

Daniel Trielli   The rich get richer, the poor scramble

Rodney Benson   Better, less read, and less trusted

Eric Nuzum   Beyond the narrative arc

Joyce Barnathan   It will be harder to bury the news

Rodney Gibbs   Tech workers turn to journalism

Edward Roussel   Eyes, ears, and brains

Tamar Charney   We get serious about algorithms

Vanessa K. DeLuca   Women’s voices take center stage

Kyle Ellis   Let’s build our way out of this

Charo Henríquez   Training is an investment, not an expense

Sam Ford   The year of investing in processes

Kawandeep Virdee   Zines had it right all along

Feli Sánchez   The year for guerrilla user research

Jessica Parker Gilbert   Design connects storytelling and strategy

Carrie Brown-Smith   Transparency finally takes off

Errin Haines   At the ballot, it’s time to count black women

Joanne McNeil   Gatekeeping the gatekeepers

Hannah Cassius   The year of the echo-chamber escapists

Emma Carew Grovum   Newsroom culture becomes a priority

Debra Adams Simmons   And a woman shall lead them

Aron Pilhofer   We can’t leave the business to the business side any more

Damon Krukowski   Reviving the alt-weekly soul

Tracie Powell   The muting of underserved voices

Monique Judge   Letting black women tell their own stories

Ruth Palmer   Risks will grow for news subjects — especially minorities

Justin Kosslyn   The year journalists become digital security experts

Jennifer Choi   Standing up for us and for each other

Amy Webb   Listen to weak signals

Will Sommer   The year local media gets conservative

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Mary Meehan   Real lives are at stake in rural areas

Nikki Usher   The year of The Washington Post

Basile Simon   We need better career paths for news nerds

Miguel Castro   The arrival of the impact producer

Elizabeth Jensen   Show your work

Corey Johnson   The pro-fact resistance

Jamie Mottram   From pageviews to t-shirts

Claire Wardle   Disinformation gets worse

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

L. Gordon Crovitz   Serving readers over advertisers

Sydette Harry   Listen to your corner and watch for the hook

Frédéric Filloux   External forces

Julia B. Chan   Looking for loyalty in all the right places

Yvonne Leow   The rise of video messaging

Christopher Meighan   Passive partnership is in the rearview

Mira Lowe   The year of the local watchdog

Emily Goligoski   Looking beyond news for inspiration

Amy King   Let’s amplify visual voice

Jarrod Dicker   Honesty in advertising

Caitria O'Neill   The new court of public opinion

Matt Boggie   The intellectual equivalent of the Dead Sea

Rubina Madan Fillion   Unlocking the potential of AI

Paul Ford   Go global

Lanre Akinola   Making noise is not a strategy

Jesse Holcomb   Information disorder, coming to a congressional district near you

Sally Lehrman   Trust comes first

Dan Newman   A return to trust

Kristen Muller   The year of the voter

Steve Grove   The midterms are an opportunity

Brian Lam   Sketchy ethics around product reviews

Eric Ulken   The year local publishers get smart(er) about change

Jennifer Coogan   The future is female

Monika Bauerlein   The firehose of falsehood

John Keefe   Scooped by AI

Andrew Haeg   The year journalists become relationship builders

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Cindy Royal   Your journalism curriculum is obsolete

Mariano Blejman   News games rule

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Dan Shanoff   You down with OTT? (Yeah, DTC)

Kelsey Proud   No, no, no

Michael Kuntz   The only pivot that might work

Nushin Rashidian   Publishers seek ad dollar alternatives

Trushar Barot   The Jio-fication of India

Molly de Aguiar   Good journalism won’t be enough

Sue Schardt   Jump the niche

Ray Soto   VR reaches the next level

Felix Salmon   Covering bitcoin while owning bitcoin

Matt Thompson   Here come the attention managers

Ståle Grut   Reclaiming audience interaction from social networks

Alastair Coote   The year of self-improvement

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Manoush Zomorodi   Self-help as a publishing strategy

Hossein Derakhshan   Television has won

Jake Levine   The return to now

Amie Ferris-Rotman   More female reporters abroad (please)

Pia Frey   Address users as individuals

Adam Thomas   Sharing is caring: The year of the mentor

Mi-Ai Parrish   Blockchain and trust

Andrew Ramsammy   The year ownership mattered

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Mariana Moura Santos   Think local, act global

Alice Antheaume   Are you fluent in AI?

Nathalie Malinarich   Peak push

Umbreen Bhatti   The trust problem isn’t new

Alfred Hermida   Going beyond mobile-first

Sam Sanders   Shine the light on ourselves

An Xiao Mina   Memes and visuals come to the fore

Sara M. Watson   Feeds will open up to new user-determined filters

Imaeyen Ibanga   Longform video leads the way

Carlos Martínez de la Serna   The new journalism commons

Julia Beizer   A longer view on the pivot

Almar Latour   Conquering calm

Michelle Garcia   Navigating journalistic transparency

Pete Brown   Push alerts, personalized

Francesco Marconi   The year of machine-to-machine journalism

Dheerja Kaur   Fun with subscription products

Laura E. Davis   Writing answers before you know the question

Rachel Schallom   Better design helps differentiate opinion and news

Mandy Velez   texting is lit rn, fam

Kim Fox   Audience teams diversify their approach

Joanne Lipman   Journalists inventing revenue streams

David Skok   Finding an information-life balance

Mary Walter-Brown   Show a little vulnerability

Ariana Tobin   Too tired to tap

Andrew Losowsky   The year of resilience

Lucas Graves   From algorithms to institutions

Raju Narisetti   Mirror, mirror on the wall

Usha Sahay   Wallets get opened

Bill Keller   A growing turn to philanthropy

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Ernst-Jan Pfauth   Publishing less to give readers more

Niketa Patel   Live journalism comes of age

Matt DeRienzo   A recession, then a collapse

Zizi Papacharissi   Women come back

Luke O'Neil   The end is already here

Evie Nagy   Pivot to mobile video frustration

Matt Carlson   Attacks on the press will get worse