The trust problem isn’t new

“We’ve come a long way from the days of viewing our audiences as a monolith, with a singular set of concerns. Let’s not go back to that in 2018.”

In 2018, we’ll commit to working hard to earn the trust of our audiences every single day — I hope, anyway.

Here’s what else I hope: that in doing so, we’ll commit to working just as hard to avoid centering a few loud voices at the expense of others. This year, we’ve frequently seen our leaders, from the president on down, discourage trust in news media. Recent surveys suggest it’s had an impact.

But the reality is that many people — take African Americans and Muslims, as examples — have long had reason to be skeptical of our industry’s ability and, frankly, desire to reflect their lives and their communities fairly, with accuracy and nuance. And they’ve been telling us that. If we lose sight of them in our panic over where we find ourselves today, we risk flattening critical differences between the reasons for distrust, and correspondingly, the actions we can take to address it. Worse, we risk abandoning our efforts as soon as the political winds shift.

We’ve come a long way from the days of viewing our audiences as a monolith, with a singular set of concerns. Let’s not go back to that in 2018.

Umbreen Bhatti is the director of the KQED Lab, the northern California public media organization’s innovation lab.

Andrew Haeg   The year journalists become relationship builders

Matt Boggie   The intellectual equivalent of the Dead Sea

Mi-Ai Parrish   Blockchain and trust

Eric Ulken   The year local publishers get smart(er) about change

Michelle Ferrier   The year of the great reckoning

Cindy Royal   Your journalism curriculum is obsolete

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Joyce Barnathan   It will be harder to bury the news

Edward Roussel   Eyes, ears, and brains

Pete Brown   Push alerts, personalized

Raney Aronson-Rath   Transparency is the antidote to fake news

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Kathleen McElroy   Building a news video experience native to mobile

Claire Wardle   Disinformation gets worse

Sam Ford   The year of investing in processes

Pablo Boczkowski   The rise of skeptical reading

Raju Narisetti   Mirror, mirror on the wall

Doris Truong   Computer vision vs. the Internet vigilantes

Joanne McNeil   Gatekeeping the gatekeepers

Aron Pilhofer   We can’t leave the business to the business side any more

Jim Brady   With the people, not just of the people

Luke O'Neil   The end is already here

Julia B. Chan   Looking for loyalty in all the right places

Felix Salmon   Covering bitcoin while owning bitcoin

Debra Adams Simmons   And a woman shall lead them

S. Mitra Kalita   The arc of news and audience

Michael Kuntz   The only pivot that might work

Ståle Grut   Reclaiming audience interaction from social networks

Dheerja Kaur   Fun with subscription products

Sara M. Watson   Feeds will open up to new user-determined filters

Caitlin Thompson   Podcasting models mature and diversify

David Skok   Finding an information-life balance

Alan Soon   The rise of start of psychographic, micro-targeted media

Mary Walter-Brown   Show a little vulnerability

Kawandeep Virdee   Zines had it right all along

Neha Gandhi   Filler killers

Tanya Cordrey   Finally, the seeds of radical reinvention

Kyle Ellis   Let’s build our way out of this

Jassim Ahmad   Thriving on change

Feli Sánchez   The year for guerrilla user research

Mariano Blejman   News games rule

Sydette Harry   Listen to your corner and watch for the hook

Rachel Schallom   Better design helps differentiate opinion and news

Manoush Zomorodi   Self-help as a publishing strategy

Nikki Usher   The year of The Washington Post

Rodney Gibbs   Tech workers turn to journalism

Monique Judge   Letting black women tell their own stories

Hannah Cassius   The year of the echo-chamber escapists

Kelsey Proud   No, no, no

Craig Newmark   Working together toward sustainable solutions

Borja Echevarría   TV goes digital, digital goes TV

Rick Berke   Value is the watchword

Amy Webb   Listen to weak signals

Matt Thompson   Here come the attention managers

Adam Thomas   Sharing is caring: The year of the mentor

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Corey Johnson   The pro-fact resistance

Corey Ford   The empire strikes back

Amy King   Let’s amplify visual voice

Trushar Barot   The Jio-fication of India

Sue Schardt   Jump the niche

Kristen Muller   The year of the voter

Alfred Hermida   Going beyond mobile-first

Monika Bauerlein   The firehose of falsehood

Christopher Meighan   Passive partnership is in the rearview

José Zamora   Revenue-first journalism

L. Gordon Crovitz   Serving readers over advertisers

Niketa Patel   Live journalism comes of age

Taylor Lorenz   Social and media will split

Mandy Velez   texting is lit rn, fam

Nancy Watzman   Know thy TV

Errin Haines Whack   At the ballot, it’s time to count black women

Andrew Losowsky   The year of resilience

Laura E. Davis   Writing answers before you know the question

Jacqui Cheng   Retailers move into content

Umbreen Bhatti   The trust problem isn’t new

Tracie Powell   The muting of underserved voices

Bill Keller   A growing turn to philanthropy

Usha Sahay   Wallets get opened

Steve Grove   The midterms are an opportunity

Imaeyen Ibanga   Longform video leads the way

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Heather Bryant   Building the ecosystems for collaboration

Evie Nagy   Pivot to mobile video frustration

Mira Lowe   The year of the local watchdog

Alastair Coote   The year of self-improvement

Mariana Moura Santos   Think local, act global

Tamar Charney   We get serious about algorithms

Andrew Ramsammy   The year ownership mattered

Rachel Davis Mersey   AI, with real smarts

Rodney Benson   Better, less read, and less trusted

Ruth Palmer   Risks will grow for news subjects — especially minorities

Michelle Garcia   Navigating journalistic transparency

Amie Ferris-Rotman   More female reporters abroad (please)

Lucas Graves   From algorithms to institutions

Carrie Brown-Smith   Transparency finally takes off

Pia Frey   Address users as individuals

Frédéric Filloux   External forces

Carlos Martínez de la Serna   The new journalism commons

Brian Lam   Sketchy ethics around product reviews

Yvonne Leow   The rise of video messaging

Elizabeth Jensen   Show your work

Vanessa K. DeLuca   Women’s voices take center stage

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Charo Henríquez   Training is an investment, not an expense

Nathalie Malinarich   Peak push

Ray Soto   VR reaches the next level

Dan Newman   A return to trust

Hossein Derakhshan   Television has won

Julia Beizer   A longer view on the pivot

Paul Ford   Go global

Emma Carew Grovum   Newsroom culture becomes a priority

Lanre Akinola   Making noise is not a strategy

Sarah Marshall   Loyalty as the key performance indicator

Caitria O'Neill   The new court of public opinion

Jake Levine   The return to now

Tim Carmody   Watch out for Spotify

Alice Antheaume   Are you fluent in AI?

Juliette De Maeyer   A responsible press criticism

Will Sommer   The year local media gets conservative

Ariana Tobin   Too tired to tap

Jessica Parker Gilbert   Design connects storytelling and strategy

Jarrod Dicker   Honesty in advertising

Rubina Madan Fillion   Unlocking the potential of AI

Jared Newman   Venture funding and digital news don’t mix

Kinsey Wilson   Facebook and Google: Help out or pay up

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Marie Gilot   No assholes allowed

An Xiao Mina   Memes and visuals come to the fore

Vivian Schiller   Pivot to tomorrow

Joanne Lipman   Journalists inventing revenue streams

Sam Sanders   Shine the light on ourselves

Nushin Rashidian   Publishers seek ad dollar alternatives

Miguel Castro   The arrival of the impact producer

P. Kim Bui   The reckoning is only beginning

Matt DeRienzo   A recession, then a collapse

Daniel Trielli   The rich get richer, the poor scramble

Molly de Aguiar   Good journalism won’t be enough

Ernst-Jan Pfauth   Publishing less to give readers more

C.W. Anderson   The social media apocalypse

Zizi Papacharissi   Women come back

Tanzina Vega   It’s time for media companies to #PassTheMic

Cristina Wilson   The year of the Instagram Story

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Jennifer Coogan   The future is female

Cory Haik   Suffering from realness, pivoting to impact

Basile Simon   We need better career paths for news nerds

Mary Meehan   Real lives are at stake in rural areas

Eric Nuzum   Beyond the narrative arc

Dan Shanoff   You down with OTT? (Yeah, DTC)

Alexios Mantzarlis   Moving fake news research out of the lab

Mario García   Storytelling finally adapts to mobile

Sally Lehrman   Trust comes first

Justin Kosslyn   The year journalists become digital security experts

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Matt Carlson   Attacks on the press will get worse

Almar Latour   Conquering calm

Damon Krukowski   Reviving the alt-weekly soul

Mike Caulfield   Refactoring media literacy for the networked age

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Burt Herman   Things get real

Jim Moroney   Newspapers have to be good enough for readers to pay for

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Francesco Marconi   The year of machine-to-machine journalism

Federica Cherubini   The rise of bridge roles in news organizations

Jennifer Choi   Standing up for us and for each other

John Keefe   Scooped by AI

Jesse Holcomb   Information disorder, coming to a congressional district near you

Kim Fox   Audience teams diversify their approach

Emily Goligoski   Looking beyond news for inspiration

Nicholas Quah   Stop talking trash about young people

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Jamie Mottram   From pageviews to t-shirts

Dannagal G. Young   Stop covering politics as a game

Renée Kaplan   The year of quiet adjustments (shhh)