In 2018, we’ll commit to working hard to earn the trust of our audiences every single day — I hope, anyway.
Here’s what else I hope: that in doing so, we’ll commit to working just as hard to avoid centering a few loud voices at the expense of others. This year, we’ve frequently seen our leaders, from the president on down, discourage trust in news media. Recent surveys suggest it’s had an impact.
But the reality is that many people — take African Americans and Muslims, as examples — have long had reason to be skeptical of our industry’s ability and, frankly, desire to reflect their lives and their communities fairly, with accuracy and nuance. And they’ve been telling us that. If we lose sight of them in our panic over where we find ourselves today, we risk flattening critical differences between the reasons for distrust, and correspondingly, the actions we can take to address it. Worse, we risk abandoning our efforts as soon as the political winds shift.
We’ve come a long way from the days of viewing our audiences as a monolith, with a singular set of concerns. Let’s not go back to that in 2018.
Umbreen Bhatti is the director of the KQED Lab, the northern California public media organization’s innovation lab.
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Jim Brady With the people, not just of the people
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Jesse Holcomb Information disorder, coming to a congressional district near you
Mariano Blejman News games rule
José Zamora Revenue-first journalism
Rodney Benson Better, less read, and less trusted
Caitlin Thompson Podcasting models mature and diversify
Julia Beizer A longer view on the pivot
Trushar Barot The Jio-fication of India
Marie Gilot No assholes allowed
Jacqui Cheng Retailers move into content
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Ståle Grut Reclaiming audience interaction from social networks
Tim Carmody Watch out for Spotify
Basile Simon We need better career paths for news nerds
Jennifer Coogan The future is female
Nicholas Quah Stop talking trash about young people
Mariana Moura Santos Think local, act global
Michael Kuntz The only pivot that might work
Emma Carew Grovum Newsroom culture becomes a priority
Alfred Hermida Going beyond mobile-first
P. Kim Bui The reckoning is only beginning
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Ray Soto VR reaches the next level
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Pia Frey Address users as individuals
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Jim Moroney Newspapers have to be good enough for readers to pay for
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Borja Echevarría TV goes digital, digital goes TV
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Niketa Patel Live journalism comes of age
Doris Truong Computer vision vs. the Internet vigilantes
Rachel Davis Mersey AI, with real smarts
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Heather Bryant Building the ecosystems for collaboration
Damon Krukowski Reviving the alt-weekly soul
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Evie Nagy Pivot to mobile video frustration
Adam Thomas Sharing is caring: The year of the mentor
Amy Webb Listen to weak signals
Brian Lam Sketchy ethics around product reviews
Tanya Cordrey Finally, the seeds of radical reinvention
Juleyka Lantigua Women of color will reclaim and monetize our time
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Eric Ulken The year local publishers get smart(er) about change
Sarah Marshall Loyalty as the key performance indicator
Raju Narisetti Mirror, mirror on the wall
Alastair Coote The year of self-improvement
Dheerja Kaur Fun with subscription products
Kinsey Wilson Facebook and Google: Help out or pay up
S. Mitra Kalita The arc of news and audience
Sydette Harry Listen to your corner and watch for the hook
Edward Roussel Eyes, ears, and brains
Caitria O'Neill The new court of public opinion
Renée Kaplan The year of quiet adjustments (shhh)
Matt Boggie The intellectual equivalent of the Dead Sea
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Jassim Ahmad Thriving on change
Rick Berke Value is the watchword
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Raney Aronson-Rath Transparency is the antidote to fake news
Zizi Papacharissi Women come back
Carrie Brown-Smith Transparency finally takes off
C.W. Anderson The social media apocalypse
Mandy Velez texting is lit rn, fam
Sara M. Watson Feeds will open up to new user-determined filters
Joanne McNeil Gatekeeping the gatekeepers
Debra Adams Simmons And a woman shall lead them
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Jamie Mottram From pageviews to t-shirts
Mike Caulfield Refactoring media literacy for the networked age
Monique Judge Letting black women tell their own stories
Corey Ford The empire strikes back
Rachel Schallom Better design helps differentiate opinion and news
Monika Bauerlein The firehose of falsehood
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Imaeyen Ibanga Longform video leads the way
Lanre Akinola Making noise is not a strategy
Frédéric Filloux External forces
Hossein Derakhshan Television has won
Manoush Zomorodi Self-help as a publishing strategy
Will Sommer The year local media gets conservative
Justin Kosslyn The year journalists become digital security experts
Nushin Rashidian Publishers seek ad dollar alternatives
Charo Henríquez Training is an investment, not an expense
Matt DeRienzo A recession, then a collapse
Christopher Meighan Passive partnership is in the rearview
Dannagal G. Young Stop covering politics as a game
Pete Brown Push alerts, personalized
Kyle Ellis Let’s build our way out of this
Feli Sánchez The year for guerrilla user research
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Molly de Aguiar Good journalism won’t be enough
Gordon Crovitz Serving readers over advertisers
Nikki Usher The year of The Washington Post
Umbreen Bhatti The trust problem isn’t new
Luke O'Neil The end is already here
Kim Fox Audience teams diversify their approach
Hannah Cassius The year of the echo-chamber escapists
Tamar Charney We get serious about algorithms
Kawandeep Virdee Zines had it right all along
Daniel Trielli The rich get richer, the poor scramble
Sam Sanders Shine the light on ourselves
Bill Keller A growing turn to philanthropy
Mary Walter-Brown Show a little vulnerability
Dan Shanoff You down with OTT? (Yeah, DTC)
Mary Meehan Real lives are at stake in rural areas
Cory Haik Suffering from realness, pivoting to impact
Yvonne Leow The rise of video messaging
Amy King Let’s amplify visual voice
David Skok Finding an information-life balance
Rodney Gibbs Tech workers turn to journalism
Federica Cherubini The rise of bridge roles in news organizations
Mira Lowe The year of the local watchdog
Elizabeth Jensen Show your work
Sally Lehrman Trust comes first
Joanne Lipman Journalists inventing revenue streams
Laura E. Davis Writing answers before you know the question
Corey Johnson The pro-fact resistance
Jessica Parker Gilbert Design connects storytelling and strategy
Alan Soon The rise of start of psychographic, micro-targeted media
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Michelle Ferrier The year of the great reckoning
Andrew Haeg The year journalists become relationship builders
Michelle Garcia Navigating journalistic transparency
Jarrod Dicker Honesty in advertising
Emily Goligoski Looking beyond news for inspiration
Pablo Boczkowski The rise of skeptical reading
Tracie Powell The muting of underserved voices
Lam Thuy Vo Breaking free from the tyranny of the loudest
Mario García Storytelling finally adapts to mobile
Felix Salmon Covering bitcoin while owning bitcoin
Steve Grove The midterms are an opportunity
Mi-Ai Parrish Blockchain and trust
Sam Ford The year of investing in processes
Rubina Madan Fillion Unlocking the potential of AI
Alexios Mantzarlis Moving fake news research out of the lab
Carlos Martínez de la Serna The new journalism commons
Eric Nuzum Beyond the narrative arc
Matt Carlson Attacks on the press will get worse
Lucas Graves From algorithms to institutions
Miguel Castro The arrival of the impact producer
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Richard Tofel The platforms’ power demands more reporters’ attention
Tanzina Vega It’s time for media companies to #PassTheMic
Kristen Muller The year of the voter
Jennifer Choi Standing up for us and for each other
Claire Wardle Disinformation gets worse
Julia B. Chan Looking for loyalty in all the right places
Taylor Lorenz Social and media will split
Joyce Barnathan It will be harder to bury the news
Vanessa K. DeLuca Women’s voices take center stage