Television has won

“Television, old or new, is the medium of our post-Enlightenment era when text and reason are substituted by images and emotions. To be brief and blunt, Trump is just the beginning.”

The Internet used to be something you read. In 2018, it will officially be something you watch.

Two decades after the web posed an unexpectedly serious challenge to television in the 1990s, we can now comfortably say television has won. It has conquered the internet, the media, and thereby the world.

Not just as a medium, but as a discourse which has deeply affected our understanding of ourselves and the world. Its linear, centralized, emotion-driven, and photography-centered form has prevailed over the decentralized, text-based, and reason-driven form of the World Wide Web, which was itself inspired by books and newspapers.

Not only is there a lot more investment into video journalism, television’s business models, broadcast or cable, are also dominating: from video ads before or in the middle of a clip, product placement, and monthly subscriptions. This is while digital or analogue ads for text-based media are plummeting.

Even criticism against “pivot to video” is more about “pivot to short videos” rather than videos altogether. Everybody is spending big cash on longform videos.

There are other similarities. Just as TV producers need cable or broadcast distributors to reach their audience, digital media now increasingly need social platforms such as Facebook or YouTube instead of their own websites or mobile apps. This wasn’t the case when the press had their own printing facilities or distribution systems.

Ideas such as “prime time” have also migrated from television to social media. You can’t tweet or post on Facebook or Instagram anytime any more. It has to happen at certain times to receive most engagement and thereby visibility.

This is all in addition to recent ideas such as YouTube TV, or Twitter and Facebook’s live broadcasts of conventional TV products. These are quite literally a re-imagination of television in the age of mobile internet.

The internet has become a neo-TV and we’re going to face the scary consequences of a TV-dominated society, some of which Neil Postman explained in his 1985 book Amusing Ourselves to Death.

Television, old or new, is the medium of our post-Enlightenment era when text and reason are substituted by images and emotions. To be brief and blunt, Trump is just the beginning.

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Alexios Mantzarlis   Moving fake news research out of the lab

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Zizi Papacharissi   Women come back

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Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

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Damon Krukowski   Reviving the alt-weekly soul

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Alfred Hermida   Going beyond mobile-first

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Raney Aronson-Rath   Transparency is the antidote to fake news

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Caitlin Thompson   Podcasting models mature and diversify

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Eric Nuzum   Beyond the narrative arc

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Kelsey Proud   No, no, no

Andrew Ramsammy   The year ownership mattered

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Pete Brown   Push alerts, personalized

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Francesco Marconi   The year of machine-to-machine journalism

Rubina Madan Fillion   Unlocking the potential of AI

Kathleen McElroy   Building a news video experience native to mobile

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Daniel Trielli   The rich get richer, the poor scramble

Alan Soon   The rise of start of psychographic, micro-targeted media

Heather Bryant   Building the ecosystems for collaboration

Paul Ford   Go global

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Jim Moroney   Newspapers have to be good enough for readers to pay for

Pia Frey   Address users as individuals

Vanessa K. DeLuca   Women’s voices take center stage

Ernst-Jan Pfauth   Publishing less to give readers more

Mario García   Storytelling finally adapts to mobile

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Feli Sánchez   The year for guerrilla user research

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José Zamora   Revenue-first journalism

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Borja Echevarría   TV goes digital, digital goes TV

Nancy Watzman   Know thy TV

John Keefe   Scooped by AI

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Ståle Grut   Reclaiming audience interaction from social networks

Andrew Losowsky   The year of resilience

Jarrod Dicker   Honesty in advertising

Julia Beizer   A longer view on the pivot

Pablo Boczkowski   The rise of skeptical reading

Juliette De Maeyer   A responsible press criticism

Imaeyen Ibanga   Longform video leads the way

Sarah Marshall   Loyalty as the key performance indicator

Nikki Usher   The year of The Washington Post

Corey Johnson   The pro-fact resistance

Mike Caulfield   Refactoring media literacy for the networked age

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

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Justin Kosslyn   The year journalists become digital security experts

Christopher Meighan   Passive partnership is in the rearview

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Amy King   Let’s amplify visual voice

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Monika Bauerlein   The firehose of falsehood

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Sydette Harry   Listen to your corner and watch for the hook

Jennifer Choi   Standing up for us and for each other

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Monique Judge   Letting black women tell their own stories

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Dan Newman   A return to trust

Taylor Lorenz   Social and media will split

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Dannagal G. Young   Stop covering politics as a game

P. Kim Bui   The reckoning is only beginning

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Bill Keller   A growing turn to philanthropy

Emma Carew Grovum   Newsroom culture becomes a priority

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Yvonne Leow   The rise of video messaging

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Matt Boggie   The intellectual equivalent of the Dead Sea

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