Television has won

“Television, old or new, is the medium of our post-Enlightenment era when text and reason are substituted by images and emotions. To be brief and blunt, Trump is just the beginning.”

The Internet used to be something you read. In 2018, it will officially be something you watch.

Two decades after the web posed an unexpectedly serious challenge to television in the 1990s, we can now comfortably say television has won. It has conquered the internet, the media, and thereby the world.

Not just as a medium, but as a discourse which has deeply affected our understanding of ourselves and the world. Its linear, centralized, emotion-driven, and photography-centered form has prevailed over the decentralized, text-based, and reason-driven form of the World Wide Web, which was itself inspired by books and newspapers.

Not only is there a lot more investment into video journalism, television’s business models, broadcast or cable, are also dominating: from video ads before or in the middle of a clip, product placement, and monthly subscriptions. This is while digital or analogue ads for text-based media are plummeting.

Even criticism against “pivot to video” is more about “pivot to short videos” rather than videos altogether. Everybody is spending big cash on longform videos.

There are other similarities. Just as TV producers need cable or broadcast distributors to reach their audience, digital media now increasingly need social platforms such as Facebook or YouTube instead of their own websites or mobile apps. This wasn’t the case when the press had their own printing facilities or distribution systems.

Ideas such as “prime time” have also migrated from television to social media. You can’t tweet or post on Facebook or Instagram anytime any more. It has to happen at certain times to receive most engagement and thereby visibility.

This is all in addition to recent ideas such as YouTube TV, or Twitter and Facebook’s live broadcasts of conventional TV products. These are quite literally a re-imagination of television in the age of mobile internet.

The internet has become a neo-TV and we’re going to face the scary consequences of a TV-dominated society, some of which Neil Postman explained in his 1985 book Amusing Ourselves to Death.

Television, old or new, is the medium of our post-Enlightenment era when text and reason are substituted by images and emotions. To be brief and blunt, Trump is just the beginning.

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S. Mitra Kalita   The arc of news and audience

Matt Thompson   Here come the attention managers

Borja Echevarría   TV goes digital, digital goes TV

Caitlin Thompson   Podcasting models mature and diversify

Kelsey Proud   No, no, no

Alastair Coote   The year of self-improvement

An Xiao Mina   Memes and visuals come to the fore

Doris Truong   Computer vision vs. the Internet vigilantes

Mira Lowe   The year of the local watchdog

Taylor Lorenz   Social and media will split

Heather Bryant   Building the ecosystems for collaboration

Kyle Ellis   Let’s build our way out of this

Bill Keller   A growing turn to philanthropy

Cristina Wilson   The year of the Instagram Story

Jassim Ahmad   Thriving on change

Paul Ford   Go global

Lanre Akinola   Making noise is not a strategy

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Errin Haines Whack   At the ballot, it’s time to count black women

Yvonne Leow   The rise of video messaging

Rick Berke   Value is the watchword

Tanzina Vega   It’s time for media companies to #PassTheMic

Renée Kaplan   The year of quiet adjustments (shhh)

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Tanya Cordrey   Finally, the seeds of radical reinvention

Nancy Watzman   Know thy TV

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Sam Ford   The year of investing in processes

Mike Caulfield   Refactoring media literacy for the networked age

Rachel Schallom   Better design helps differentiate opinion and news

Craig Newmark   Working together toward sustainable solutions

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Emily Goligoski   Looking beyond news for inspiration

Federica Cherubini   The rise of bridge roles in news organizations

Kathleen McElroy   Building a news video experience native to mobile

Elizabeth Jensen   Show your work

Tracie Powell   The muting of underserved voices

Monika Bauerlein   The firehose of falsehood

Dan Newman   A return to trust

Neha Gandhi   Filler killers

Francesco Marconi   The year of machine-to-machine journalism

Adam Thomas   Sharing is caring: The year of the mentor

Jesse Holcomb   Information disorder, coming to a congressional district near you

Matt Carlson   Attacks on the press will get worse

John Keefe   Scooped by AI

Jennifer Coogan   The future is female

Christopher Meighan   Passive partnership is in the rearview

Charo Henríquez   Training is an investment, not an expense

Jim Moroney   Newspapers have to be good enough for readers to pay for

C.W. Anderson   The social media apocalypse

Mandy Velez   texting is lit rn, fam

Edward Roussel   Eyes, ears, and brains

Matt Boggie   The intellectual equivalent of the Dead Sea

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Mary Meehan   Real lives are at stake in rural areas

Rodney Benson   Better, less read, and less trusted

Sydette Harry   Listen to your corner and watch for the hook

Nushin Rashidian   Publishers seek ad dollar alternatives

Corey Ford   The empire strikes back

P. Kim Bui   The reckoning is only beginning

Manoush Zomorodi   Self-help as a publishing strategy

Imaeyen Ibanga   Longform video leads the way

Sally Lehrman   Trust comes first

Julia B. Chan   Looking for loyalty in all the right places

Raju Narisetti   Mirror, mirror on the wall

Michael Kuntz   The only pivot that might work

Jacqui Cheng   Retailers move into content

Feli Sánchez   The year for guerrilla user research

David Skok   Finding an information-life balance

Will Sommer   The year local media gets conservative

Jarrod Dicker   Honesty in advertising

Michelle Ferrier   The year of the great reckoning

Alan Soon   The rise of start of psychographic, micro-targeted media

Nicholas Quah   Stop talking trash about young people

Kim Fox   Audience teams diversify their approach

Mi-Ai Parrish   Blockchain and trust

Usha Sahay   Wallets get opened

Alfred Hermida   Going beyond mobile-first

Sue Schardt   Jump the niche

Mariana Moura Santos   Think local, act global

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Pablo Boczkowski   The rise of skeptical reading

Andrew Losowsky   The year of resilience

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Pete Brown   Push alerts, personalized

Luke O'Neil   The end is already here

Ernst-Jan Pfauth   Publishing less to give readers more

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Almar Latour   Conquering calm

Corey Johnson   The pro-fact resistance

Alice Antheaume   Are you fluent in AI?

Mary Walter-Brown   Show a little vulnerability

Mariano Blejman   News games rule

Ruth Palmer   Risks will grow for news subjects — especially minorities

Brian Lam   Sketchy ethics around product reviews

Andrew Ramsammy   The year ownership mattered

Carrie Brown-Smith   Transparency finally takes off

Steve Grove   The midterms are an opportunity

Emma Carew Grovum   Newsroom culture becomes a priority

Trushar Barot   The Jio-fication of India

Michelle Garcia   Navigating journalistic transparency

Marie Gilot   No assholes allowed

Burt Herman   Things get real

Jared Newman   Venture funding and digital news don’t mix

Rachel Davis Mersey   AI, with real smarts

Nathalie Malinarich   Peak push

Sarah Marshall   Loyalty as the key performance indicator

Cory Haik   Suffering from realness, pivoting to impact

Matt DeRienzo   A recession, then a collapse

Ariana Tobin   Too tired to tap

Nikki Usher   The year of The Washington Post

Debra Adams Simmons   And a woman shall lead them

Evie Nagy   Pivot to mobile video frustration

Zizi Papacharissi   Women come back

Tim Carmody   Watch out for Spotify

Amy Webb   Listen to weak signals

Carlos Martínez de la Serna   The new journalism commons

Sam Sanders   Shine the light on ourselves

Miguel Castro   The arrival of the impact producer

Molly de Aguiar   Good journalism won’t be enough

Rodney Gibbs   Tech workers turn to journalism

Frédéric Filloux   External forces

Hannah Cassius   The year of the echo-chamber escapists

Amie Ferris-Rotman   More female reporters abroad (please)

Raney Aronson-Rath   Transparency is the antidote to fake news

Felix Salmon   Covering bitcoin while owning bitcoin

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Alexios Mantzarlis   Moving fake news research out of the lab

Joanne McNeil   Gatekeeping the gatekeepers

Eric Nuzum   Beyond the narrative arc

Pia Frey   Address users as individuals

Vivian Schiller   Pivot to tomorrow

Juliette De Maeyer   A responsible press criticism

Ray Soto   VR reaches the next level

Eric Ulken   The year local publishers get smart(er) about change

Dan Shanoff   You down with OTT? (Yeah, DTC)

Vanessa K. DeLuca   Women’s voices take center stage

Joyce Barnathan   It will be harder to bury the news

Jamie Mottram   From pageviews to t-shirts

Aron Pilhofer   We can’t leave the business to the business side any more

L. Gordon Crovitz   Serving readers over advertisers

Jim Brady   With the people, not just of the people

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Daniel Trielli   The rich get richer, the poor scramble

Cindy Royal   Your journalism curriculum is obsolete

Monique Judge   Letting black women tell their own stories

Dheerja Kaur   Fun with subscription products

Hossein Derakhshan   Television has won

Ståle Grut   Reclaiming audience interaction from social networks

Jessica Parker Gilbert   Design connects storytelling and strategy

Basile Simon   We need better career paths for news nerds

Mario García   Storytelling finally adapts to mobile

Justin Kosslyn   The year journalists become digital security experts

Caitria O'Neill   The new court of public opinion

Tamar Charney   We get serious about algorithms

Dannagal G. Young   Stop covering politics as a game

Amy King   Let’s amplify visual voice

Lucas Graves   From algorithms to institutions

Rubina Madan Fillion   Unlocking the potential of AI

Damon Krukowski   Reviving the alt-weekly soul

Claire Wardle   Disinformation gets worse

Sara M. Watson   Feeds will open up to new user-determined filters

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

José Zamora   Revenue-first journalism

Kawandeep Virdee   Zines had it right all along

Niketa Patel   Live journalism comes of age

Laura E. Davis   Writing answers before you know the question

Umbreen Bhatti   The trust problem isn’t new

Kinsey Wilson   Facebook and Google: Help out or pay up

Jennifer Choi   Standing up for us and for each other

Joanne Lipman   Journalists inventing revenue streams

Jake Levine   The return to now

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Julia Beizer   A longer view on the pivot

Kristen Muller   The year of the voter