I predict 2018 will be the year newsrooms focus on inventing new revenue streams. Journalism has never paid for itself. Historically, it’s been subsidized by some combination of advertising and/or subscriptions and/or wealthy owners.
Look for innovative new ways to finance reporting — and the twist is, I wouldn’t be surprised if the ideas come from journalists themselves, rather than from the business side. Ideas are already bubbling up around audio, syndication, licensing, partnerships, foundation grants, and more. These approaches enable journalists to preserve independence and integrity while allowing for funding that supports critically important work. What breakthrough concepts come next? Stay tuned.
Joanne Lipman is chief content officer of Gannett and editor-in-chief of USA Today.
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Taylor Lorenz Social and media will split
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Mike Caulfield Refactoring media literacy for the networked age
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Monique Judge Letting black women tell their own stories
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Caitria O'Neill The new court of public opinion
Sarah Marshall Loyalty as the key performance indicator
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Mira Lowe The year of the local watchdog
Corey Johnson The pro-fact resistance
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Eric Nuzum Beyond the narrative arc
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Sam Ford The year of investing in processes
Gordon Crovitz Serving readers over advertisers
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David Skok Finding an information-life balance
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Miguel Castro The arrival of the impact producer
José Zamora Revenue-first journalism
Tim Carmody Watch out for Spotify
Monika Bauerlein The firehose of falsehood
Mary Meehan Real lives are at stake in rural areas
Mary Walter-Brown Show a little vulnerability
Debra Adams Simmons And a woman shall lead them
Joanne McNeil Gatekeeping the gatekeepers
Niketa Patel Live journalism comes of age
Tamar Charney We get serious about algorithms
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Amy Webb Listen to weak signals
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C.W. Anderson The social media apocalypse
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Claire Wardle Disinformation gets worse
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Federica Cherubini The rise of bridge roles in news organizations
Steve Grove The midterms are an opportunity
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Andrew Losowsky The year of resilience
Alan Soon The rise of start of psychographic, micro-targeted media
Rick Berke Value is the watchword
Julia B. Chan Looking for loyalty in all the right places
Matt Boggie The intellectual equivalent of the Dead Sea
P. Kim Bui The reckoning is only beginning
Damon Krukowski Reviving the alt-weekly soul
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Edward Roussel Eyes, ears, and brains
Jassim Ahmad Thriving on change
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Bill Keller A growing turn to philanthropy
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Andrew Ramsammy The year ownership mattered
Trushar Barot The Jio-fication of India
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
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