If back in 2013, you’d written off metro newspapers as can’t-get-it/won’t-get-it dinosaurs on a slow descent into irrelevance, it might have been hard to argue otherwise. Too many treated audiences with indifference if not outright disdain. Witness the painful ad experiences they threw at people or the smug, we-know-best attitude in Page 1 meetings that, tellingly, mostly revolved around print.
What a difference a few years make! The clarity of purpose that comes with asking people to pay for our digital products — and then needing to actually build products worth paying for — has begun to permeate even the most change-averse organizations. Yes, there’s still a lot of ground to make up, but finally, the journalistic mission and the business-model imperative are roughly aligned, with paying customers as our north star.
This year, some early paywall adopters among metro dailies began to see a path to a credible post-print business model. The Boston Globe recently reported that it had 90,000 digital-only subscribers with a goal of 100,000 by the end of 2017, while the Star Tribune in Minneapolis said it was closing in on 50,000.
At the same time, change initiatives in newsrooms have multiplied, sometimes aided by outside groups such as the Knight Foundation and the Lenfest Institute (which owns the Philadelphia newspapers and Philly.com, where I work) or spurred by dire internal reports laying out in stark terms the current reality and the futility of continuing on the present trajectory. My newsroom colleagues here in Philadelphia, for example, produced a “call to arms” report last year, which served as an effective catalyst for many of the change efforts we’ve undertaken over the last 18 months or so and continue to press forward on.
As important as the rising number of change efforts, though, will be shifts in how news organizations conduct those efforts. While one-time introspection is useful in pointing out gaps and jolting an organization into action, it is insufficient to bring about the sustained change we need. The New York Times, whose seminal innovation report in 2014 was widely studied and copied, acknowledged the unfinished nature of its own efforts by producing a version 2 of sorts this year.
We know that change is continuous, and yet we’ve gotten comfortable in thinking about change initiatives as having a beginning and end. Even the word we often use — transformation — suggests a stable end state, a time when the change is done and we can all just get back to work. That’s an illusion. After well over a decade of “transforming” journalism for the digital age, any change effort today that doesn’t acknowledge the open-ended reality of the challenges we face is asking for derision from transformation-weary staffs.
In Philadelphia, we’ve learned this lesson through our participation over the past two years in the Knight-Lenfest Newsroom Initiative, more popularly known as Table Stakes. Designed and led by Doug Smith, founding executive director of the Sulzberger Leadership Program, Table Stakes uses a primary focus on real performance goals and results not only to drive needed change in local news organizations but also to build the capacity for innovation and change in the years ahead.
Among other things, the program favors an iterative approach that values learning and reacting over long-term planning and phasing. This may seem obvious to anybody familiar with agile development methodology, but as a framework for organizational change, it’s surprising how novel a concept this model is in our industry.
Here are a few of the things this approach has helped us effect in Philadelphia:
In 2016, four major metro publishers participated in the first Table Stakes cohort. This year, 32 news organizations are participating across three different Table Stakes programs, and Doug, along with Quentin Hope and Tim Griggs, has published “Table Stakes: A Manual For Getting Into The Game Of News,” a comprehensive, step-by-step guide publishers can use to guide change. The American Press Institute has also gathered many of the lessons of Table Stakes into its Better News resource currently in beta.
My prediction: 2018 will see more legacy news organizations picking up and sticking with performance-focused iterative models for change, and local journalism will be stronger for it.
Eric Ulken is managing editor for digital operations at the Philadelphia Media Network, publisher of The Inquirer, Daily News and Philly.com.
Juleyka Lantigua Women of color will reclaim and monetize our time
Christopher Meighan Passive partnership is in the rearview
Raney Aronson-Rath Transparency is the antidote to fake news
Edward Roussel Eyes, ears, and brains
Julia Beizer A longer view on the pivot
Alice Antheaume Are you fluent in AI?
Adam Thomas Sharing is caring: The year of the mentor
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Dannagal G. Young Stop covering politics as a game
Matt DeRienzo A recession, then a collapse
S. Mitra Kalita The arc of news and audience
Sydette Harry Listen to your corner and watch for the hook
Dheerja Kaur Fun with subscription products
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Pia Frey Address users as individuals
Craig Newmark Working together toward sustainable solutions
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Evie Nagy Pivot to mobile video frustration
Trushar Barot The Jio-fication of India
Tracie Powell The muting of underserved voices
Mary Meehan Real lives are at stake in rural areas
Rubina Madan Fillion Unlocking the potential of AI
Claire Wardle Disinformation gets worse
Mary Walter-Brown Show a little vulnerability
Richard Tofel The platforms’ power demands more reporters’ attention
Aron Pilhofer We can’t leave the business to the business side any more
Sarah Marshall Loyalty as the key performance indicator
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Miguel Castro The arrival of the impact producer
Andrew Losowsky The year of resilience
Taylor Lorenz Social and media will split
Cindy Royal Your journalism curriculum is obsolete
Raju Narisetti Mirror, mirror on the wall
Andrew Ramsammy The year ownership mattered
Matt Thompson Here come the attention managers
Carlos Martínez de la Serna The new journalism commons
Ruth Palmer Risks will grow for news subjects — especially minorities
Gordon Crovitz Serving readers over advertisers
Renée Kaplan The year of quiet adjustments (shhh)
Jim Moroney Newspapers have to be good enough for readers to pay for
Federica Cherubini The rise of bridge roles in news organizations
Luke O'Neil The end is already here
Will Sommer The year local media gets conservative
Kristen Muller The year of the voter
Joyce Barnathan It will be harder to bury the news
Kyle Ellis Let’s build our way out of this
Cristina Wilson The year of the Instagram Story
Alastair Coote The year of self-improvement
Errin Haines At the ballot, it’s time to count black women
Juliette De Maeyer A responsible press criticism
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Jennifer Coogan The future is female
Matt Carlson Attacks on the press will get worse
Damon Krukowski Reviving the alt-weekly soul
Sally Lehrman Trust comes first
Debra Adams Simmons And a woman shall lead them
Molly de Aguiar Good journalism won’t be enough
Marie Gilot No assholes allowed
Lam Thuy Vo Breaking free from the tyranny of the loudest
Alan Soon The rise of start of psychographic, micro-targeted media
Joanne Lipman Journalists inventing revenue streams
Kinsey Wilson Facebook and Google: Help out or pay up
Rick Berke Value is the watchword
Cory Haik Suffering from realness, pivoting to impact
Bill Keller A growing turn to philanthropy
Amie Ferris-Rotman More female reporters abroad (please)
P. Kim Bui The reckoning is only beginning
Mario García Storytelling finally adapts to mobile
Joanne McNeil Gatekeeping the gatekeepers
Jarrod Dicker Honesty in advertising
Umbreen Bhatti The trust problem isn’t new
Emma Carew Grovum Newsroom culture becomes a priority
Tanya Cordrey Finally, the seeds of radical reinvention
Steve Grove The midterms are an opportunity
Justin Kosslyn The year journalists become digital security experts
Niketa Patel Live journalism comes of age
Zizi Papacharissi Women come back
Rodney Gibbs Tech workers turn to journalism
Ståle Grut Reclaiming audience interaction from social networks
Basile Simon We need better career paths for news nerds
Matt Boggie The intellectual equivalent of the Dead Sea
AX Mina Memes and visuals come to the fore
Jessica Parker Gilbert Design connects storytelling and strategy
Doris Truong Computer vision vs. the Internet vigilantes
Jared Newman Venture funding and digital news don’t mix
Caitria O'Neill The new court of public opinion
Jennifer Choi Standing up for us and for each other
Charo Henríquez Training is an investment, not an expense
Tamar Charney We get serious about algorithms
Vivian Schiller Pivot to tomorrow
Nushin Rashidian Publishers seek ad dollar alternatives
Sam Ford The year of investing in processes
Michelle Garcia Navigating journalistic transparency
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Eric Nuzum Beyond the narrative arc
Alfred Hermida Going beyond mobile-first
Yvonne Leow The rise of video messaging
Julia B. Chan Looking for loyalty in all the right places
Michelle Ferrier The year of the great reckoning
David Skok Finding an information-life balance
Monika Bauerlein The firehose of falsehood
Corey Ford The empire strikes back
Mi-Ai Parrish Blockchain and trust
Francesco Marconi The year of machine-to-machine journalism
Ray Soto VR reaches the next level
Lanre Akinola Making noise is not a strategy
Mariana Moura Santos Think local, act global
Lucas Graves From algorithms to institutions
Corey Johnson The pro-fact resistance
Feli Sánchez The year for guerrilla user research
Jamie Mottram From pageviews to t-shirts
Jim Brady With the people, not just of the people
Emily Goligoski Looking beyond news for inspiration
Mike Caulfield Refactoring media literacy for the networked age
Jassim Ahmad Thriving on change
Monique Judge Letting black women tell their own stories
Vanessa K. DeLuca Women’s voices take center stage
Amy Webb Listen to weak signals
Sara M. Watson Feeds will open up to new user-determined filters
Jesse Holcomb Information disorder, coming to a congressional district near you
Mariano Blejman News games rule
Rachel Schallom Better design helps differentiate opinion and news
Rachel Davis Mersey AI, with real smarts
Eric Ulken The year local publishers get smart(er) about change
Andrew Haeg The year journalists become relationship builders
Manoush Zomorodi Self-help as a publishing strategy
José Zamora Revenue-first journalism
Brian Lam Sketchy ethics around product reviews
Borja Echevarría TV goes digital, digital goes TV
Tanzina Vega It’s time for media companies to #PassTheMic
Mandy Velez texting is lit rn, fam
Hannah Cassius The year of the echo-chamber escapists
Nikki Usher The year of The Washington Post
Kawandeep Virdee Zines had it right all along
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Mira Lowe The year of the local watchdog
Dan Shanoff You down with OTT? (Yeah, DTC)
Frédéric Filloux External forces
Sam Sanders Shine the light on ourselves
Imaeyen Ibanga Longform video leads the way
Alexios Mantzarlis Moving fake news research out of the lab
Elizabeth Jensen Show your work
Kim Fox Audience teams diversify their approach
Hossein Derakhshan Television has won
C.W. Anderson The social media apocalypse
Pablo Boczkowski The rise of skeptical reading
Kathleen McElroy Building a news video experience native to mobile
Felix Salmon Covering bitcoin while owning bitcoin
Rodney Benson Better, less read, and less trusted
Heather Bryant Building the ecosystems for collaboration
Nicholas Quah Stop talking trash about young people
Daniel Trielli The rich get richer, the poor scramble
Michael Kuntz The only pivot that might work
Tim Carmody Watch out for Spotify
Amy King Let’s amplify visual voice
Carrie Brown-Smith Transparency finally takes off
Pete Brown Push alerts, personalized