Wake up in the morning to several screens worth of push notifications. Your shopping is on its way, your friend in a different time zone has WhatsApped you, someone liked your Instagram picture, someone else has gone live on Facebook, one or more news organizations are warning that we may or may not be on the brink of nuclear war.
Yes, it’s a great way to quickly see what’s been going on while you’ve been asleep without having to open loads of apps. But it also can feel overwhelming as the incoming tide of alerts continues throughout the day. (Studies suggest that on average people receive 60 notifications on their phones a day — mostly from social and messaging apps.)
Newsrooms are sending out more and more push notifications because they see results — i.e., people tap through to their apps. But there’s also a bit of a backlash, with some columnists recommending people switch them off and get on with their lives.
As more and more pushes are sent, the big challenges for apps in 2018 are to find ways to break through on people’s screens, fit into their lives (rather than intrude in them) and be of value. Mobile users, on the other hand, may be wondering how to declutter their screens and actually get to the stuff they want.
The answers usually given are personalization and audience segmentation. But that tends to mean either forcing readers to tick a lot of boxes or making assumptions about what they want based on their behavior or location.
Both can be effective but have limitations, as described in more detail in this excellent Tow Center report. How much legwork should we expect an average news consumer to do? Does sending me what I want really mean I can get push alerts on all the topics I’m interested in when I want them? (That could lead to some big scalability issues and even more noise.)
As far as I can see, no one has yet found the holy grail.
More seriously, personalization doesn’t yet solve the problem of interrupting (or distracting) subscribers at inopportune moments. Push notifications can feel intrusive and I suspect many complaints about the editorial choices for push alerts are triggered by annoyance at being interrupted rather than their subject matter. News apps need to find better ways to use contextual signals from a device to take into account not only relevance but also time of day and location/activity, and to balance that with the urgency and or importance of the push alert.
Add to that the introduction of audio notifications for voice-controlled home speakers and it may be that the best platform for an alert isn’t always the mobile screen. Machine learning should help us decide what the best channel for a news notification is at any given time.
Mobile push alerts are not going away — they can be a valuable form of journalism and in many cases a service in their own right. I hope that in 2018 we see more writers thinking about rewarding storytelling made for the lock screen.
Nathalie Malinarich is the mobile and new formats editor for BBC News.
Andrew Ramsammy The year ownership mattered
Mandy Velez texting is lit rn, fam
Elizabeth Jensen Show your work
Matt Carlson Attacks on the press will get worse
Dheerja Kaur Fun with subscription products
Caitria O'Neill The new court of public opinion
Rodney Gibbs Tech workers turn to journalism
Rubina Madan Fillion Unlocking the potential of AI
Sally Lehrman Trust comes first
C.W. Anderson The social media apocalypse
Raney Aronson-Rath Transparency is the antidote to fake news
Adam Thomas Sharing is caring: The year of the mentor
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Pablo Boczkowski The rise of skeptical reading
Amy King Let’s amplify visual voice
Kathleen McElroy Building a news video experience native to mobile
Ray Soto VR reaches the next level
Daniel Trielli The rich get richer, the poor scramble
Tanya Cordrey Finally, the seeds of radical reinvention
Juliette De Maeyer A responsible press criticism
Jacqui Cheng Retailers move into content
Alan Soon The rise of start of psychographic, micro-targeted media
Richard Tofel The platforms’ power demands more reporters’ attention
Andrew Losowsky The year of resilience
Charo Henríquez Training is an investment, not an expense
Renée Kaplan The year of quiet adjustments (shhh)
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Sam Ford The year of investing in processes
Bill Keller A growing turn to philanthropy
Tracie Powell The muting of underserved voices
Lanre Akinola Making noise is not a strategy
Emily Goligoski Looking beyond news for inspiration
Corey Johnson The pro-fact resistance
Dan Shanoff You down with OTT? (Yeah, DTC)
Michelle Garcia Navigating journalistic transparency
Basile Simon We need better career paths for news nerds
Imaeyen Ibanga Longform video leads the way
Jarrod Dicker Honesty in advertising
Jesse Holcomb Information disorder, coming to a congressional district near you
Joanne Lipman Journalists inventing revenue streams
Nicholas Quah Stop talking trash about young people
Nushin Rashidian Publishers seek ad dollar alternatives
Eric Ulken The year local publishers get smart(er) about change
Jim Moroney Newspapers have to be good enough for readers to pay for
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Vivian Schiller Pivot to tomorrow
Federica Cherubini The rise of bridge roles in news organizations
Steve Grove The midterms are an opportunity
Nikki Usher The year of The Washington Post
Carlos Martínez de la Serna The new journalism commons
Cristina Wilson The year of the Instagram Story
Umbreen Bhatti The trust problem isn’t new
Frédéric Filloux External forces
Kyle Ellis Let’s build our way out of this
Sarah Marshall Loyalty as the key performance indicator
Doris Truong Computer vision vs. the Internet vigilantes
Alastair Coote The year of self-improvement
Yvonne Leow The rise of video messaging
Jamie Mottram From pageviews to t-shirts
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Luke O'Neil The end is already here
Mariano Blejman News games rule
Michelle Ferrier The year of the great reckoning
Alexios Mantzarlis Moving fake news research out of the lab
Amy Webb Listen to weak signals
Mira Lowe The year of the local watchdog
Pete Brown Push alerts, personalized
Miguel Castro The arrival of the impact producer
Justin Kosslyn The year journalists become digital security experts
Evie Nagy Pivot to mobile video frustration
Monika Bauerlein The firehose of falsehood
Juleyka Lantigua Women of color will reclaim and monetize our time
Julia Beizer A longer view on the pivot
Zizi Papacharissi Women come back
Hannah Cassius The year of the echo-chamber escapists
Lam Thuy Vo Breaking free from the tyranny of the loudest
Tamar Charney We get serious about algorithms
Marie Gilot No assholes allowed
Ståle Grut Reclaiming audience interaction from social networks
Matt Thompson Here come the attention managers
Kawandeep Virdee Zines had it right all along
Sam Sanders Shine the light on ourselves
Dannagal G. Young Stop covering politics as a game
Jassim Ahmad Thriving on change
Trushar Barot The Jio-fication of India
Rachel Davis Mersey AI, with real smarts
Kristen Muller The year of the voter
Emma Carew Grovum Newsroom culture becomes a priority
Felix Salmon Covering bitcoin while owning bitcoin
Feli Sánchez The year for guerrilla user research
Rachel Schallom Better design helps differentiate opinion and news
Heather Bryant Building the ecosystems for collaboration
Michael Kuntz The only pivot that might work
Mario García Storytelling finally adapts to mobile
Niketa Patel Live journalism comes of age
Errin Haines At the ballot, it’s time to count black women
Corey Ford The empire strikes back
Laura E. Davis Writing answers before you know the question
Raju Narisetti Mirror, mirror on the wall
José Zamora Revenue-first journalism
Jennifer Coogan The future is female
Ruth Palmer Risks will grow for news subjects — especially minorities
Eric Nuzum Beyond the narrative arc
Alfred Hermida Going beyond mobile-first
Andrew Haeg The year journalists become relationship builders
Jim Brady With the people, not just of the people
Brian Lam Sketchy ethics around product reviews
AX Mina Memes and visuals come to the fore
Claire Wardle Disinformation gets worse
Rodney Benson Better, less read, and less trusted
Sara M. Watson Feeds will open up to new user-determined filters
Cory Haik Suffering from realness, pivoting to impact
Mi-Ai Parrish Blockchain and trust
Julia B. Chan Looking for loyalty in all the right places
Pia Frey Address users as individuals
Craig Newmark Working together toward sustainable solutions
Alice Antheaume Are you fluent in AI?
Ernst-Jan Pfauth Publishing less to give readers more
Mariana Moura Santos Think local, act global
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Monique Judge Letting black women tell their own stories
Kim Fox Audience teams diversify their approach
Taylor Lorenz Social and media will split
Jessica Parker Gilbert Design connects storytelling and strategy
Matt Boggie The intellectual equivalent of the Dead Sea
Matt DeRienzo A recession, then a collapse
Tanzina Vega It’s time for media companies to #PassTheMic
Damon Krukowski Reviving the alt-weekly soul
Cindy Royal Your journalism curriculum is obsolete
Aron Pilhofer We can’t leave the business to the business side any more
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Joanne McNeil Gatekeeping the gatekeepers
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Kinsey Wilson Facebook and Google: Help out or pay up
Rick Berke Value is the watchword
Mary Meehan Real lives are at stake in rural areas
S. Mitra Kalita The arc of news and audience
Christopher Meighan Passive partnership is in the rearview
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Joyce Barnathan It will be harder to bury the news
Gordon Crovitz Serving readers over advertisers
Tim Carmody Watch out for Spotify
Mary Walter-Brown Show a little vulnerability
Will Sommer The year local media gets conservative
Lucas Graves From algorithms to institutions
Sydette Harry Listen to your corner and watch for the hook
Molly de Aguiar Good journalism won’t be enough
Carrie Brown-Smith Transparency finally takes off
Mike Caulfield Refactoring media literacy for the networked age
Hossein Derakhshan Television has won
David Skok Finding an information-life balance
Francesco Marconi The year of machine-to-machine journalism
Caitlin Thompson Podcasting models mature and diversify
Manoush Zomorodi Self-help as a publishing strategy
Amie Ferris-Rotman More female reporters abroad (please)
Edward Roussel Eyes, ears, and brains
Vanessa K. DeLuca Women’s voices take center stage
P. Kim Bui The reckoning is only beginning
Jennifer Choi Standing up for us and for each other
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms