Remember the early days of the web, where it seemed like anything was possible? When anyone with half an idea could start a GeoCities page and build a following for their extensive collection of MIDI music? When Facebook was the place that you could connect with people who shared your class schedule and exchange notes from that lecture you missed? We naively thought that the future would build on these early good-faith interpersonal connections to create a global, interconnected community.
Instead, what we ended up with were social platforms that reinforced isolation, siloing, filter bubbles, and groupthink. The partisan divide is growing wider, and it’s in large part because these systems are sorting us into clusters that are homogeneous — we no longer understand one another because we have become invisible to one another.
As these platforms have aimed to optimize for “time spent” and “likes” rather than meaningful engagement and discussion, the content that rises to the surface is often biased, pandering, or simply fake. This, in turn, has reinforced the worldview of those who simply believe that all news, regardless of its source, is untrustworthy.
And yet we know that there is a hunger for real stories told transparently and honestly. In 2018, I believe that we’ll begin the long process of rebuilding trust in the institution of the fourth estate —
and in turn, the media will help to renew our trust and connections with our fellow citizens.
It all starts with transparency. Especially on digital platforms, it’s essential that news consumers truly understand the full context for the stories that they’re seeing — sourcing, viewpoint, past reporting, etc. Not just transparency around the stories themselves, but also transparency around the algorithms that that invisibly control the stories that we see on social networks and aggregators.
This past year, some progress has been made on those fronts. News organizations have become more attentive to providing better “explainers” and cross-linking to provide a wider view of the stories that they are telling. Facebook, finally beginning to realize their unintentional complicity in bad-faith information distribution, has begun to make strides in better identifying news sourcing and blocking ads that spread false news stories. And, most excitingly to me, the Trust Project has gone live with a series of indicators that publications can encode into the metadata of their pages to help aggregation partners — including Facebook, Twitter, Google, and Bing — display the most relevant signifiers of news quality to their audiences.
In the next year, those of us who work on the digital product side of the news business will need to challenge ourselves on how we can continue to build platforms that foster transparency, accountability, and community-building. We will support our colleagues in the newsroom in telling the stories that matter in ways that are impactful and relevant. Ultimately, I believe that we will convince the public that there’s nothing fake about the reporting coming from our organizations.
Dan Newman is the deputy creative director at NPR.
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Bill Keller A growing turn to philanthropy
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Ray Soto VR reaches the next level
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Michael Kuntz The only pivot that might work
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Felix Salmon Covering bitcoin while owning bitcoin
Emma Carew Grovum Newsroom culture becomes a priority
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Monique Judge Letting black women tell their own stories
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Sam Ford The year of investing in processes
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Jesse Holcomb Information disorder, coming to a congressional district near you
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José Zamora Revenue-first journalism
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Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Rodney Gibbs Tech workers turn to journalism
Mary Meehan Real lives are at stake in rural areas
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Luke O'Neil The end is already here
S. Mitra Kalita The arc of news and audience
Cory Haik Suffering from realness, pivoting to impact
Gordon Crovitz Serving readers over advertisers
Andrew Losowsky The year of resilience
Nushin Rashidian Publishers seek ad dollar alternatives
Jim Brady With the people, not just of the people
Frédéric Filloux External forces
Steve Grove The midterms are an opportunity
Rachel Davis Mersey AI, with real smarts
Jessica Parker Gilbert Design connects storytelling and strategy
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Molly de Aguiar Good journalism won’t be enough
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Christopher Meighan Passive partnership is in the rearview
Trushar Barot The Jio-fication of India
P. Kim Bui The reckoning is only beginning
Hossein Derakhshan Television has won
Elizabeth Jensen Show your work
Marie Gilot No assholes allowed
Alan Soon The rise of start of psychographic, micro-targeted media
AX Mina Memes and visuals come to the fore
Matt DeRienzo A recession, then a collapse
Vanessa K. DeLuca Women’s voices take center stage
Matt Thompson Here come the attention managers
Caitlin Thompson Podcasting models mature and diversify
David Skok Finding an information-life balance
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Adam Thomas Sharing is caring: The year of the mentor
Mike Caulfield Refactoring media literacy for the networked age
Alexios Mantzarlis Moving fake news research out of the lab
Sam Sanders Shine the light on ourselves
Cindy Royal Your journalism curriculum is obsolete
Matt Boggie The intellectual equivalent of the Dead Sea
Tim Carmody Watch out for Spotify
Pete Brown Push alerts, personalized
Sarah Marshall Loyalty as the key performance indicator
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Umbreen Bhatti The trust problem isn’t new
Damon Krukowski Reviving the alt-weekly soul
Miguel Castro The arrival of the impact producer
Eric Nuzum Beyond the narrative arc
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Michelle Ferrier The year of the great reckoning
Jennifer Coogan The future is female
Debra Adams Simmons And a woman shall lead them
Matt Carlson Attacks on the press will get worse
Emily Goligoski Looking beyond news for inspiration
Mario García Storytelling finally adapts to mobile
Eric Ulken The year local publishers get smart(er) about change
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Heather Bryant Building the ecosystems for collaboration
Joanne McNeil Gatekeeping the gatekeepers
Jamie Mottram From pageviews to t-shirts
Kinsey Wilson Facebook and Google: Help out or pay up
Rubina Madan Fillion Unlocking the potential of AI
Alastair Coote The year of self-improvement
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Lanre Akinola Making noise is not a strategy
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Lucas Graves From algorithms to institutions
Amie Ferris-Rotman More female reporters abroad (please)
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Yvonne Leow The rise of video messaging
Juleyka Lantigua Women of color will reclaim and monetize our time
Ståle Grut Reclaiming audience interaction from social networks
Lam Thuy Vo Breaking free from the tyranny of the loudest
Zizi Papacharissi Women come back
Richard Tofel The platforms’ power demands more reporters’ attention
Monika Bauerlein The firehose of falsehood
Mira Lowe The year of the local watchdog
Caitria O'Neill The new court of public opinion
Corey Johnson The pro-fact resistance
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Claire Wardle Disinformation gets worse
Raju Narisetti Mirror, mirror on the wall
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Mary Walter-Brown Show a little vulnerability
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Carrie Brown-Smith Transparency finally takes off
Carlos Martínez de la Serna The new journalism commons
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Vivian Schiller Pivot to tomorrow
Ruth Palmer Risks will grow for news subjects — especially minorities
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