Journalists have a distant, fraught relationship with “the public.”
As a young journalist, you learn by osmosis that the public is who you seek out for quotes, local color, “man on the street” colloquialisms. The public is who calls in to your show, comments on your stories, turns up at events.
Sometimes what the public says is angry, or rude, or racist, or homophobic. Occasionally, it’s poignant or wise. But on balance, the public is seen as unpredictable, untrustworthy.
We are taught not to be part of the public, but to stand apart from the public. To paraphrase Edna St. Vincent Millay, journalists can love humanity, but hate people.
This year, a meaningful number of journalists will understand that their deeply encoded aloofness to the public is really the mutation that’s afflicting journalism — and they will begin to rethink and recode their work as both reporters and relationship-builders.
Business imperatives will require it. The momentum will continue to rapidly shift away from ad-based models for supporting journalism to memberships and subscriptions. Each piece of content we create, then, becomes less a bid for eyeballs and more an opportunity to create trust, loyalty, and a feeling of being served by journalism (vs. entertained, scared, titillated, or enraged).
More fledgling and startup projects like Discourse Media in Canada; De Correspondent’s new U.S. offering, The Correspondent; Outlier Media in Detroit; and Reach NC Voices in North Carolina will nimbly experiment with relationship-building approaches, ultimately showing slower-moving “legacy” media how it’s done in the service of journalism and the longer-term sustainability of our work.
More established outlets like ProPublica, The Guardian, and The Texas Tribune will refine and spread new metrics — knowing that you only get what you measure — to reorient newsroom reward structures around building deeper relationships with smaller communities vs. larger but less engaged drive-by audiences.
More audience members (a.k.a. the public), who increasingly expect personalization and localization in all of their online commerce, will get frustrated when — like everyone else — they get a standard form email to renew a subscription to a news organization whose stories they have commented on, whose personalities feel almost like friends and whose work they feel personally invested in.
They might ask: “Who do they think I am?” Good question.
Andrew Haeg is founder and CEO of GroundSource.
Cory Haik Suffering from realness, pivoting to impact
Kim Fox Audience teams diversify their approach
Laura E. Davis Writing answers before you know the question
Rachel Davis Mersey AI, with real smarts
Carrie Brown-Smith Transparency finally takes off
Pablo Boczkowski The rise of skeptical reading
Tracie Powell The muting of underserved voices
Lanre Akinola Making noise is not a strategy
Feli Sánchez The year for guerrilla user research
Will Sommer The year local media gets conservative
Emma Carew Grovum Newsroom culture becomes a priority
Nikki Usher The year of The Washington Post
Craig Newmark Working together toward sustainable solutions
Mario García Storytelling finally adapts to mobile
Sara M. Watson Feeds will open up to new user-determined filters
Frédéric Filloux External forces
Rick Berke Value is the watchword
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Taylor Lorenz Social and media will split
Ray Soto VR reaches the next level
Ernst-Jan Pfauth Publishing less to give readers more
Borja Echevarría TV goes digital, digital goes TV
José Zamora Revenue-first journalism
Matt Carlson Attacks on the press will get worse
Carlos Martínez de la Serna The new journalism commons
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Vanessa K. DeLuca Women’s voices take center stage
Heather Bryant Building the ecosystems for collaboration
Dheerja Kaur Fun with subscription products
Matt Boggie The intellectual equivalent of the Dead Sea
Brian Lam Sketchy ethics around product reviews
Federica Cherubini The rise of bridge roles in news organizations
Francesco Marconi The year of machine-to-machine journalism
Marie Gilot No assholes allowed
Jim Brady With the people, not just of the people
Michelle Ferrier The year of the great reckoning
Bill Keller A growing turn to philanthropy
Mary Meehan Real lives are at stake in rural areas
Rodney Gibbs Tech workers turn to journalism
Trushar Barot The Jio-fication of India
Niketa Patel Live journalism comes of age
Emily Goligoski Looking beyond news for inspiration
Sam Ford The year of investing in processes
Pia Frey Address users as individuals
Eric Nuzum Beyond the narrative arc
Mary Walter-Brown Show a little vulnerability
Luke O'Neil The end is already here
Molly de Aguiar Good journalism won’t be enough
Richard Tofel The platforms’ power demands more reporters’ attention
Jassim Ahmad Thriving on change
Mi-Ai Parrish Blockchain and trust
Yvonne Leow The rise of video messaging
Eric Ulken The year local publishers get smart(er) about change
Umbreen Bhatti The trust problem isn’t new
Mira Lowe The year of the local watchdog
Michael Kuntz The only pivot that might work
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Kinsey Wilson Facebook and Google: Help out or pay up
Lam Thuy Vo Breaking free from the tyranny of the loudest
Alastair Coote The year of self-improvement
Daniel Trielli The rich get richer, the poor scramble
Dannagal G. Young Stop covering politics as a game
S. Mitra Kalita The arc of news and audience
Damon Krukowski Reviving the alt-weekly soul
Matt DeRienzo A recession, then a collapse
Adam Thomas Sharing is caring: The year of the mentor
Renée Kaplan The year of quiet adjustments (shhh)
Amy King Let’s amplify visual voice
Dan Shanoff You down with OTT? (Yeah, DTC)
Evie Nagy Pivot to mobile video frustration
Justin Kosslyn The year journalists become digital security experts
Vivian Schiller Pivot to tomorrow
Alan Soon The rise of start of psychographic, micro-targeted media
Tim Carmody Watch out for Spotify
P. Kim Bui The reckoning is only beginning
Amie Ferris-Rotman More female reporters abroad (please)
Jared Newman Venture funding and digital news don’t mix
David Skok Finding an information-life balance
Jessica Parker Gilbert Design connects storytelling and strategy
Miguel Castro The arrival of the impact producer
Amy Webb Listen to weak signals
Raney Aronson-Rath Transparency is the antidote to fake news
Jim Moroney Newspapers have to be good enough for readers to pay for
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Rubina Madan Fillion Unlocking the potential of AI
Ruth Palmer Risks will grow for news subjects — especially minorities
Aron Pilhofer We can’t leave the business to the business side any more
Hossein Derakhshan Television has won
Joyce Barnathan It will be harder to bury the news
Mike Caulfield Refactoring media literacy for the networked age
Jennifer Choi Standing up for us and for each other
Charo Henríquez Training is an investment, not an expense
Monique Judge Letting black women tell their own stories
Joanne McNeil Gatekeeping the gatekeepers
Ståle Grut Reclaiming audience interaction from social networks
Elizabeth Jensen Show your work
Pete Brown Push alerts, personalized
Jennifer Coogan The future is female
Sam Sanders Shine the light on ourselves
Alice Antheaume Are you fluent in AI?
Alexios Mantzarlis Moving fake news research out of the lab
Caitria O'Neill The new court of public opinion
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Jacqui Cheng Retailers move into content
Kyle Ellis Let’s build our way out of this
Edward Roussel Eyes, ears, and brains
Tanya Cordrey Finally, the seeds of radical reinvention
Nushin Rashidian Publishers seek ad dollar alternatives
Monika Bauerlein The firehose of falsehood
Christopher Meighan Passive partnership is in the rearview
Hannah Cassius The year of the echo-chamber escapists
Claire Wardle Disinformation gets worse
Gordon Crovitz Serving readers over advertisers
Julia Beizer A longer view on the pivot
Joanne Lipman Journalists inventing revenue streams
Matt Thompson Here come the attention managers
Kathleen McElroy Building a news video experience native to mobile
Manoush Zomorodi Self-help as a publishing strategy
Andrew Haeg The year journalists become relationship builders
Jesse Holcomb Information disorder, coming to a congressional district near you
Andrew Losowsky The year of resilience
Tamar Charney We get serious about algorithms
Steve Grove The midterms are an opportunity
Cindy Royal Your journalism curriculum is obsolete
Michelle Garcia Navigating journalistic transparency
Rodney Benson Better, less read, and less trusted
Basile Simon We need better career paths for news nerds
Sally Lehrman Trust comes first
Rachel Schallom Better design helps differentiate opinion and news
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Tanzina Vega It’s time for media companies to #PassTheMic
AX Mina Memes and visuals come to the fore
Kawandeep Virdee Zines had it right all along
Debra Adams Simmons And a woman shall lead them
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Juleyka Lantigua Women of color will reclaim and monetize our time
C.W. Anderson The social media apocalypse
Juliette De Maeyer A responsible press criticism
Jarrod Dicker Honesty in advertising
Corey Johnson The pro-fact resistance
Corey Ford The empire strikes back
Andrew Ramsammy The year ownership mattered
Mariana Moura Santos Think local, act global
Jamie Mottram From pageviews to t-shirts
Nicholas Quah Stop talking trash about young people
Lucas Graves From algorithms to institutions
Alfred Hermida Going beyond mobile-first
Errin Haines At the ballot, it’s time to count black women
Mandy Velez texting is lit rn, fam
Raju Narisetti Mirror, mirror on the wall
Sydette Harry Listen to your corner and watch for the hook
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Mariano Blejman News games rule
Imaeyen Ibanga Longform video leads the way
Caitlin Thompson Podcasting models mature and diversify
Kristen Muller The year of the voter
Sarah Marshall Loyalty as the key performance indicator
Doris Truong Computer vision vs. the Internet vigilantes
Zizi Papacharissi Women come back
Cristina Wilson The year of the Instagram Story
Nicholas Diakopoulos Fortifying social media from automated inauthenticity