Among the predictions published in this series last year, none proved more prescient than Rachel Sklar’s “Women are Going to Get Loud.” It’s as if Rachel got an advance copy of Time’s Person of the Year issue — really advance.
The #MeToo movement has been an efficient juggernaut, blasting open decades of workplace hostility and harassment, and nowhere has it gotten more attention than in the field of media. (So much for “report the story, don’t become the story.”) Certainly, media is not the only industry so plagued by misogyny — there are others where it’s even more widespread. Nonetheless, it’s the media’s job to expose these outbreaks and it can’t even begin to help in that regard until it puts on its own oxygen mask.
The main consequences of this reckoning have been terminations, resignations, leaves of absence. And so it happens that there are suddenly a whole lot of vacancies in leadership roles across many media organizations. Already we’re seeing some of these roles filled by women. Expect that trend to accelerate and expand. There’s a surfeit of female talent that’s been sitting too long on the bench.
It never made sense for journalism to skew so heavily male at its highest ranks for so long. Media corporations can’t say with a straight face that it’s a “pipeline problem” with regards to women eager to study, work, and lead in journalism, as technology titans feebly do. According to Poynter, journalism schools award diplomas to women at a more than 2 to 1 ratio. Per ASNE, that ratio somehow flips in terms of newsroom supervisory roles, with women comprising only 37 percent. Media is storytelling, communication, information dissemination…we’re not talking about the defense industry or investment banking. These are skills women have long been stereotyped for having mastered — and yet, haven’t yet been deemed authoritative enough in to be awarded a mantle of leadership. Isn’t it ironic?
That all ends next year. My prediction is not solely that media leadership will be feminized, but that news itself will take on a new, more feminine, tone. No, this doesn’t mean more articles on weight loss and beauty trends. Instead, it means that women will be seen as reliable sources and the sexism embedded into articles about women’s issues and female public figures (“Who were they wearing?”) won’t make it past first edit. It also means we can expect newsroom resources dedicated to uncovering stories of other underserved and underreported communities. This means we can expect more two-way communication between storytellers and readers — something more authentic and constructive than a comments section.
I expect the female media takeover will bring also bring a novel remedy to the phenomenon of so-called fake news and the overall stratification of media along ideological lines. Don’t ask me how I know — it’s just my woman’s intuition. 2017 wasn’t pretty for our industry, but there’s hope for 2018. This time next year, “content is queen” will roll right off the tongue.
Jennifer Coogan is chief content officer of Newsela.
Raju Narisetti Mirror, mirror on the wall
Monika Bauerlein The firehose of falsehood
Kim Fox Audience teams diversify their approach
Dheerja Kaur Fun with subscription products
Sara M. Watson Feeds will open up to new user-determined filters
Jacqui Cheng Retailers move into content
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Rachel Davis Mersey AI, with real smarts
Heather Bryant Building the ecosystems for collaboration
Amy Webb Listen to weak signals
Claire Wardle Disinformation gets worse
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Vanessa K. DeLuca Women’s voices take center stage
Matt Carlson Attacks on the press will get worse
Francesco Marconi The year of machine-to-machine journalism
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Kyle Ellis Let’s build our way out of this
Federica Cherubini The rise of bridge roles in news organizations
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Hossein Derakhshan Television has won
Jesse Holcomb Information disorder, coming to a congressional district near you
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Sally Lehrman Trust comes first
Matt DeRienzo A recession, then a collapse
Matt Boggie The intellectual equivalent of the Dead Sea
Pia Frey Address users as individuals
Mandy Velez texting is lit rn, fam
Richard Tofel The platforms’ power demands more reporters’ attention
Sam Sanders Shine the light on ourselves
Nushin Rashidian Publishers seek ad dollar alternatives
Michael Kuntz The only pivot that might work
Mariana Moura Santos Think local, act global
Jessica Parker Gilbert Design connects storytelling and strategy
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Tanzina Vega It’s time for media companies to #PassTheMic
Kathleen McElroy Building a news video experience native to mobile
David Skok Finding an information-life balance
Lanre Akinola Making noise is not a strategy
Ruth Palmer Risks will grow for news subjects — especially minorities
Mi-Ai Parrish Blockchain and trust
C.W. Anderson The social media apocalypse
Hannah Cassius The year of the echo-chamber escapists
Mary Meehan Real lives are at stake in rural areas
Errin Haines At the ballot, it’s time to count black women
Joanne Lipman Journalists inventing revenue streams
Borja Echevarría TV goes digital, digital goes TV
Elizabeth Jensen Show your work
Rick Berke Value is the watchword
Charo Henríquez Training is an investment, not an expense
Mario García Storytelling finally adapts to mobile
Craig Newmark Working together toward sustainable solutions
Kawandeep Virdee Zines had it right all along
Cristina Wilson The year of the Instagram Story
Steve Grove The midterms are an opportunity
Jennifer Choi Standing up for us and for each other
Evie Nagy Pivot to mobile video frustration
Edward Roussel Eyes, ears, and brains
Amie Ferris-Rotman More female reporters abroad (please)
AX Mina Memes and visuals come to the fore
Bill Keller A growing turn to philanthropy
Dannagal G. Young Stop covering politics as a game
Feli Sánchez The year for guerrilla user research
Molly de Aguiar Good journalism won’t be enough
Jennifer Coogan The future is female
Basile Simon We need better career paths for news nerds
Alastair Coote The year of self-improvement
Kristen Muller The year of the voter
Aron Pilhofer We can’t leave the business to the business side any more
Zizi Papacharissi Women come back
Jim Moroney Newspapers have to be good enough for readers to pay for
Sarah Marshall Loyalty as the key performance indicator
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Marie Gilot No assholes allowed
Gordon Crovitz Serving readers over advertisers
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Mike Caulfield Refactoring media literacy for the networked age
Lucas Graves From algorithms to institutions
Debra Adams Simmons And a woman shall lead them
Michelle Ferrier The year of the great reckoning
Amy King Let’s amplify visual voice
Corey Ford The empire strikes back
Jim Brady With the people, not just of the people
Juliette De Maeyer A responsible press criticism
Daniel Trielli The rich get richer, the poor scramble
Christopher Meighan Passive partnership is in the rearview
José Zamora Revenue-first journalism
Laura E. Davis Writing answers before you know the question
Taylor Lorenz Social and media will split
Will Sommer The year local media gets conservative
Rachel Schallom Better design helps differentiate opinion and news
Jared Newman Venture funding and digital news don’t mix
Jamie Mottram From pageviews to t-shirts
Cindy Royal Your journalism curriculum is obsolete
Renée Kaplan The year of quiet adjustments (shhh)
Tracie Powell The muting of underserved voices
Trushar Barot The Jio-fication of India
Kinsey Wilson Facebook and Google: Help out or pay up
Imaeyen Ibanga Longform video leads the way
Matt Thompson Here come the attention managers
Eric Ulken The year local publishers get smart(er) about change
Justin Kosslyn The year journalists become digital security experts
Felix Salmon Covering bitcoin while owning bitcoin
Andrew Haeg The year journalists become relationship builders
Alice Antheaume Are you fluent in AI?
Umbreen Bhatti The trust problem isn’t new
S. Mitra Kalita The arc of news and audience
Pablo Boczkowski The rise of skeptical reading
Eric Nuzum Beyond the narrative arc
Juleyka Lantigua Women of color will reclaim and monetize our time
Alfred Hermida Going beyond mobile-first
Dan Shanoff You down with OTT? (Yeah, DTC)
Mariano Blejman News games rule
Tamar Charney We get serious about algorithms
Andrew Ramsammy The year ownership mattered
Mira Lowe The year of the local watchdog
Jarrod Dicker Honesty in advertising
Doris Truong Computer vision vs. the Internet vigilantes
Andrew Losowsky The year of resilience
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Nicholas Quah Stop talking trash about young people
Jassim Ahmad Thriving on change
Luke O'Neil The end is already here
Yvonne Leow The rise of video messaging
Cory Haik Suffering from realness, pivoting to impact
Brian Lam Sketchy ethics around product reviews
Monique Judge Letting black women tell their own stories
Nikki Usher The year of The Washington Post
Raney Aronson-Rath Transparency is the antidote to fake news
Joyce Barnathan It will be harder to bury the news
Emily Goligoski Looking beyond news for inspiration
Vivian Schiller Pivot to tomorrow
Manoush Zomorodi Self-help as a publishing strategy
Alan Soon The rise of start of psychographic, micro-targeted media
Carrie Brown-Smith Transparency finally takes off
Julia B. Chan Looking for loyalty in all the right places
Joanne McNeil Gatekeeping the gatekeepers
P. Kim Bui The reckoning is only beginning
Julia Beizer A longer view on the pivot
Pete Brown Push alerts, personalized
Lam Thuy Vo Breaking free from the tyranny of the loudest
Damon Krukowski Reviving the alt-weekly soul
Alexios Mantzarlis Moving fake news research out of the lab
Carlos Martínez de la Serna The new journalism commons
Rodney Benson Better, less read, and less trusted
Mary Walter-Brown Show a little vulnerability
Ståle Grut Reclaiming audience interaction from social networks
Frédéric Filloux External forces
Caitlin Thompson Podcasting models mature and diversify
Sydette Harry Listen to your corner and watch for the hook
Rubina Madan Fillion Unlocking the potential of AI
Ernst-Jan Pfauth Publishing less to give readers more
Adam Thomas Sharing is caring: The year of the mentor
Sam Ford The year of investing in processes
Rodney Gibbs Tech workers turn to journalism
Michelle Garcia Navigating journalistic transparency
Ray Soto VR reaches the next level
Tanya Cordrey Finally, the seeds of radical reinvention
Caitria O'Neill The new court of public opinion
Corey Johnson The pro-fact resistance