Journalists inventing revenue streams

“Ideas are already bubbling up around audio, syndication, licensing, partnerships, foundation grants, and more. These approaches enable journalists to preserve independence and integrity while allowing for funding that supports critically important work.”

I predict 2018 will be the year newsrooms focus on inventing new revenue streams. Journalism has never paid for itself. Historically, it’s been subsidized by some combination of advertising and/or subscriptions and/or wealthy owners.

Look for innovative new ways to finance reporting — and the twist is, I wouldn’t be surprised if the ideas come from journalists themselves, rather than from the business side. Ideas are already bubbling up around audio, syndication, licensing, partnerships, foundation grants, and more. These approaches enable journalists to preserve independence and integrity while allowing for funding that supports critically important work. What breakthrough concepts come next? Stay tuned.

Joanne Lipman is chief content officer of Gannett and editor-in-chief of USA Today.

Mi-Ai Parrish   Blockchain and trust

Heather Bryant   Building the ecosystems for collaboration

Andrew Losowsky   The year of resilience

Almar Latour   Conquering calm

S. Mitra Kalita   The arc of news and audience

Caitria O'Neill   The new court of public opinion

Umbreen Bhatti   The trust problem isn’t new

Aron Pilhofer   We can’t leave the business to the business side any more

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Dannagal G. Young   Stop covering politics as a game

Kelsey Proud   No, no, no

Jennifer Choi   Standing up for us and for each other

Sam Ford   The year of investing in processes

Jake Levine   The return to now

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Eric Nuzum   Beyond the narrative arc

Craig Newmark   Working together toward sustainable solutions

Eric Ulken   The year local publishers get smart(er) about change

Jim Moroney   Newspapers have to be good enough for readers to pay for

Joyce Barnathan   It will be harder to bury the news

Andrew Ramsammy   The year ownership mattered

Frédéric Filloux   External forces

Vivian Schiller   Pivot to tomorrow

Matt Carlson   Attacks on the press will get worse

Rachel Schallom   Better design helps differentiate opinion and news

Dan Newman   A return to trust

Matt DeRienzo   A recession, then a collapse

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Doris Truong   Computer vision vs. the Internet vigilantes

Steve Grove   The midterms are an opportunity

Dheerja Kaur   Fun with subscription products

Kyle Ellis   Let’s build our way out of this

Sydette Harry   Listen to your corner and watch for the hook

Mario García   Storytelling finally adapts to mobile

Matt Boggie   The intellectual equivalent of the Dead Sea

Emily Goligoski   Looking beyond news for inspiration

Taylor Lorenz   Social and media will split

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Juliette De Maeyer   A responsible press criticism

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Pia Frey   Address users as individuals

Edward Roussel   Eyes, ears, and brains

Tanzina Vega   It’s time for media companies to #PassTheMic

Amy Webb   Listen to weak signals

Justin Kosslyn   The year journalists become digital security experts

Alice Antheaume   Are you fluent in AI?

Evie Nagy   Pivot to mobile video frustration

Rick Berke   Value is the watchword

Tanya Cordrey   Finally, the seeds of radical reinvention

John Keefe   Scooped by AI

Renée Kaplan   The year of quiet adjustments (shhh)

Adam Thomas   Sharing is caring: The year of the mentor

Carlos Martínez de la Serna   The new journalism commons

Mary Walter-Brown   Show a little vulnerability

Lanre Akinola   Making noise is not a strategy

Jacqui Cheng   Retailers move into content

Carrie Brown-Smith   Transparency finally takes off

Sally Lehrman   Trust comes first

Michelle Garcia   Navigating journalistic transparency

Emma Carew Grovum   Newsroom culture becomes a priority

Imaeyen Ibanga   Longform video leads the way

Ruth Palmer   Risks will grow for news subjects — especially minorities

Zizi Papacharissi   Women come back

Sarah Marshall   Loyalty as the key performance indicator

Basile Simon   We need better career paths for news nerds

Rodney Benson   Better, less read, and less trusted

Ernst-Jan Pfauth   Publishing less to give readers more

Alan Soon   The rise of start of psychographic, micro-targeted media

Damon Krukowski   Reviving the alt-weekly soul

Sue Schardt   Jump the niche

Rubina Madan Fillion   Unlocking the potential of AI

Monika Bauerlein   The firehose of falsehood

Debra Adams Simmons   And a woman shall lead them

Jesse Holcomb   Information disorder, coming to a congressional district near you

Raju Narisetti   Mirror, mirror on the wall

Kathleen McElroy   Building a news video experience native to mobile

Feli Sánchez   The year for guerrilla user research

José Zamora   Revenue-first journalism

Nathalie Malinarich   Peak push

Francesco Marconi   The year of machine-to-machine journalism

Michael Kuntz   The only pivot that might work

Brian Lam   Sketchy ethics around product reviews

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Sam Sanders   Shine the light on ourselves

Ariana Tobin   Too tired to tap

Usha Sahay   Wallets get opened

Jamie Mottram   From pageviews to t-shirts

L. Gordon Crovitz   Serving readers over advertisers

Mariano Blejman   News games rule

Yvonne Leow   The rise of video messaging

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

Ståle Grut   Reclaiming audience interaction from social networks

Raney Aronson-Rath   Transparency is the antidote to fake news

P. Kim Bui   The reckoning is only beginning

Michelle Ferrier   The year of the great reckoning

Kinsey Wilson   Facebook and Google: Help out or pay up

Laura E. Davis   Writing answers before you know the question

Manoush Zomorodi   Self-help as a publishing strategy

Nicholas Quah   Stop talking trash about young people

Jim Brady   With the people, not just of the people

Borja Echevarría   TV goes digital, digital goes TV

Rachel Davis Mersey   AI, with real smarts

Charo Henríquez   Training is an investment, not an expense

Julia Beizer   A longer view on the pivot

Christopher Meighan   Passive partnership is in the rearview

Joanne McNeil   Gatekeeping the gatekeepers

Jared Newman   Venture funding and digital news don’t mix

Kawandeep Virdee   Zines had it right all along

Dan Shanoff   You down with OTT? (Yeah, DTC)

Mary Meehan   Real lives are at stake in rural areas

Kim Fox   Audience teams diversify their approach

Caitlin Thompson   Podcasting models mature and diversify

Amie Ferris-Rotman   More female reporters abroad (please)

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Miguel Castro   The arrival of the impact producer

David Skok   Finding an information-life balance

Corey Johnson   The pro-fact resistance

Will Sommer   The year local media gets conservative

Paul Ford   Go global

Alastair Coote   The year of self-improvement

Mandy Velez   texting is lit rn, fam

C.W. Anderson   The social media apocalypse

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Alfred Hermida   Going beyond mobile-first

Pablo Boczkowski   The rise of skeptical reading

Cristina Wilson   The year of the Instagram Story

Nushin Rashidian   Publishers seek ad dollar alternatives

Rodney Gibbs   Tech workers turn to journalism

Burt Herman   Things get real

Felix Salmon   Covering bitcoin while owning bitcoin

Alexios Mantzarlis   Moving fake news research out of the lab

Mariana Moura Santos   Think local, act global

Tamar Charney   We get serious about algorithms

Elizabeth Jensen   Show your work

Matt Thompson   Here come the attention managers

Corey Ford   The empire strikes back

Mike Caulfield   Refactoring media literacy for the networked age

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Kristen Muller   The year of the voter

Daniel Trielli   The rich get richer, the poor scramble

Claire Wardle   Disinformation gets worse

Marie Gilot   No assholes allowed

Vanessa K. DeLuca   Women’s voices take center stage

Monique Judge   Letting black women tell their own stories

Molly de Aguiar   Good journalism won’t be enough

Pete Brown   Push alerts, personalized

Tim Carmody   Watch out for Spotify

Julia B. Chan   Looking for loyalty in all the right places

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Errin Haines Whack   At the ballot, it’s time to count black women

Mira Lowe   The year of the local watchdog

Joanne Lipman   Journalists inventing revenue streams

Bill Keller   A growing turn to philanthropy

Lucas Graves   From algorithms to institutions

Amy King   Let’s amplify visual voice

Niketa Patel   Live journalism comes of age

Jennifer Coogan   The future is female

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Trushar Barot   The Jio-fication of India

An Xiao Mina   Memes and visuals come to the fore

Jassim Ahmad   Thriving on change

Nikki Usher   The year of The Washington Post

Sara M. Watson   Feeds will open up to new user-determined filters

Hossein Derakhshan   Television has won

Hannah Cassius   The year of the echo-chamber escapists

Federica Cherubini   The rise of bridge roles in news organizations

Jarrod Dicker   Honesty in advertising

Cindy Royal   Your journalism curriculum is obsolete

Andrew Haeg   The year journalists become relationship builders

Cory Haik   Suffering from realness, pivoting to impact

Neha Gandhi   Filler killers

Luke O'Neil   The end is already here

Ray Soto   VR reaches the next level

Tracie Powell   The muting of underserved voices

Jessica Parker Gilbert   Design connects storytelling and strategy

Nancy Watzman   Know thy TV