Journalists inventing revenue streams

“Ideas are already bubbling up around audio, syndication, licensing, partnerships, foundation grants, and more. These approaches enable journalists to preserve independence and integrity while allowing for funding that supports critically important work.”

I predict 2018 will be the year newsrooms focus on inventing new revenue streams. Journalism has never paid for itself. Historically, it’s been subsidized by some combination of advertising and/or subscriptions and/or wealthy owners.

Look for innovative new ways to finance reporting — and the twist is, I wouldn’t be surprised if the ideas come from journalists themselves, rather than from the business side. Ideas are already bubbling up around audio, syndication, licensing, partnerships, foundation grants, and more. These approaches enable journalists to preserve independence and integrity while allowing for funding that supports critically important work. What breakthrough concepts come next? Stay tuned.

Joanne Lipman is chief content officer of Gannett and editor-in-chief of USA Today.

Dannagal G. Young   Stop covering politics as a game

Carlos Martínez de la Serna   The new journalism commons

Manoush Zomorodi   Self-help as a publishing strategy

Luke O'Neil   The end is already here

Emily Goligoski   Looking beyond news for inspiration

Neha Gandhi   Filler killers

Julia Beizer   A longer view on the pivot

Felix Salmon   Covering bitcoin while owning bitcoin

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Rachel Davis Mersey   AI, with real smarts

Caitria O'Neill   The new court of public opinion

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Kathleen McElroy   Building a news video experience native to mobile

Federica Cherubini   The rise of bridge roles in news organizations

Cory Haik   Suffering from realness, pivoting to impact

Andrew Haeg   The year journalists become relationship builders

Alfred Hermida   Going beyond mobile-first

Burt Herman   Things get real

Christopher Meighan   Passive partnership is in the rearview

Borja Echevarría   TV goes digital, digital goes TV

Alastair Coote   The year of self-improvement

Paul Ford   Go global

Caitlin Thompson   Podcasting models mature and diversify

Matt Thompson   Here come the attention managers

Alan Soon   The rise of start of psychographic, micro-targeted media

Zizi Papacharissi   Women come back

Mario García   Storytelling finally adapts to mobile

Pia Frey   Address users as individuals

Mary Meehan   Real lives are at stake in rural areas

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Mariano Blejman   News games rule

Elizabeth Jensen   Show your work

Jared Newman   Venture funding and digital news don’t mix

Kim Fox   Audience teams diversify their approach

Justin Kosslyn   The year journalists become digital security experts

Gordon Crovitz   Serving readers over advertisers

Sally Lehrman   Trust comes first

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Molly de Aguiar   Good journalism won’t be enough

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Mandy Velez   texting is lit rn, fam

Lanre Akinola   Making noise is not a strategy

Niketa Patel   Live journalism comes of age

Adam Thomas   Sharing is caring: The year of the mentor

Claire Wardle   Disinformation gets worse

Tanya Cordrey   Finally, the seeds of radical reinvention

Mi-Ai Parrish   Blockchain and trust

Andrew Losowsky   The year of resilience

Almar Latour   Conquering calm

Cindy Royal   Your journalism curriculum is obsolete

Imaeyen Ibanga   Longform video leads the way

Lucas Graves   From algorithms to institutions

Joanne McNeil   Gatekeeping the gatekeepers

Rodney Benson   Better, less read, and less trusted

Doris Truong   Computer vision vs. the Internet vigilantes

Monika Bauerlein   The firehose of falsehood

Ariana Tobin   Too tired to tap

John Keefe   Scooped by AI

Monique Judge   Letting black women tell their own stories

Jesse Holcomb   Information disorder, coming to a congressional district near you

Hossein Derakhshan   Television has won

Jennifer Coogan   The future is female

Taylor Lorenz   Social and media will split

Errin Haines   At the ballot, it’s time to count black women

Francesco Marconi   The year of machine-to-machine journalism

Alice Antheaume   Are you fluent in AI?

Jim Brady   With the people, not just of the people

Tamar Charney   We get serious about algorithms

Rachel Schallom   Better design helps differentiate opinion and news

Juleyka Lantigua   Women of color will reclaim and monetize our time

Jim Moroney   Newspapers have to be good enough for readers to pay for

Andrew Ramsammy   The year ownership mattered

Sue Schardt   Jump the niche

Sara M. Watson   Feeds will open up to new user-determined filters

Ruth Palmer   Risks will grow for news subjects — especially minorities

Cristina Wilson   The year of the Instagram Story

Aron Pilhofer   We can’t leave the business to the business side any more

Steve Grove   The midterms are an opportunity

C.W. Anderson   The social media apocalypse

P. Kim Bui   The reckoning is only beginning

Feli Sánchez   The year for guerrilla user research

Ernst-Jan Pfauth   Publishing less to give readers more

Pablo Boczkowski   The rise of skeptical reading

Michael Kuntz   The only pivot that might work

Mira Lowe   The year of the local watchdog

Yvonne Leow   The rise of video messaging

Nushin Rashidian   Publishers seek ad dollar alternatives

Nikki Usher   The year of The Washington Post

Kyle Ellis   Let’s build our way out of this

Edward Roussel   Eyes, ears, and brains

Mike Caulfield   Refactoring media literacy for the networked age

Eric Nuzum   Beyond the narrative arc

Matt DeRienzo   A recession, then a collapse

Charo Henríquez   Training is an investment, not an expense

Jamie Mottram   From pageviews to t-shirts

AX Mina   Memes and visuals come to the fore

Jarrod Dicker   Honesty in advertising

S. Mitra Kalita   The arc of news and audience

Corey Ford   The empire strikes back

Basile Simon   We need better career paths for news nerds

Kawandeep Virdee   Zines had it right all along

Pete Brown   Push alerts, personalized

Dheerja Kaur   Fun with subscription products

Nancy Watzman   Know thy TV

Raju Narisetti   Mirror, mirror on the wall

Brian Lam   Sketchy ethics around product reviews

Rodney Gibbs   Tech workers turn to journalism

Alexios Mantzarlis   Moving fake news research out of the lab

Frédéric Filloux   External forces

Jacqui Cheng   Retailers move into content

Sam Ford   The year of investing in processes

Matt Carlson   Attacks on the press will get worse

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Vanessa K. DeLuca   Women’s voices take center stage

Jennifer Choi   Standing up for us and for each other

Joyce Barnathan   It will be harder to bury the news

Raney Aronson-Rath   Transparency is the antidote to fake news

Hannah Cassius   The year of the echo-chamber escapists

Sarah Marshall   Loyalty as the key performance indicator

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

Heather Bryant   Building the ecosystems for collaboration

Umbreen Bhatti   The trust problem isn’t new

Vivian Schiller   Pivot to tomorrow

Nathalie Malinarich   Peak push

Joanne Lipman   Journalists inventing revenue streams

Rick Berke   Value is the watchword

Kelsey Proud   No, no, no

Ståle Grut   Reclaiming audience interaction from social networks

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Tracie Powell   The muting of underserved voices

José Zamora   Revenue-first journalism

Miguel Castro   The arrival of the impact producer

Usha Sahay   Wallets get opened

Laura E. Davis   Writing answers before you know the question

Evie Nagy   Pivot to mobile video frustration

Dan Shanoff   You down with OTT? (Yeah, DTC)

Daniel Trielli   The rich get richer, the poor scramble

Michelle Ferrier   The year of the great reckoning

Corey Johnson   The pro-fact resistance

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Amy King   Let’s amplify visual voice

Mariana Moura Santos   Think local, act global

Kristen Muller   The year of the voter

Eric Ulken   The year local publishers get smart(er) about change

Craig Newmark   Working together toward sustainable solutions

Jake Levine   The return to now

Tim Carmody   Watch out for Spotify

Richard Tofel   The platforms’ power demands more reporters’ attention

Julia B. Chan   Looking for loyalty in all the right places

Damon Krukowski   Reviving the alt-weekly soul

Jassim Ahmad   Thriving on change

Dan Newman   A return to trust

Sydette Harry   Listen to your corner and watch for the hook

Emma Carew Grovum   Newsroom culture becomes a priority

Tanzina Vega   It’s time for media companies to #PassTheMic

Renée Kaplan   The year of quiet adjustments (shhh)

Amie Ferris-Rotman   More female reporters abroad (please)

Bill Keller   A growing turn to philanthropy

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Nicholas Quah   Stop talking trash about young people

Ray Soto   VR reaches the next level

Jessica Parker Gilbert   Design connects storytelling and strategy

Carrie Brown-Smith   Transparency finally takes off

Kinsey Wilson   Facebook and Google: Help out or pay up

Rubina Madan Fillion   Unlocking the potential of AI

Will Sommer   The year local media gets conservative

Trushar Barot   The Jio-fication of India

Sam Sanders   Shine the light on ourselves

Mary Walter-Brown   Show a little vulnerability

Juliette De Maeyer   A responsible press criticism

Matt Boggie   The intellectual equivalent of the Dead Sea

Amy Webb   Listen to weak signals

Marie Gilot   No assholes allowed

Michelle Garcia   Navigating journalistic transparency

David Skok   Finding an information-life balance

Debra Adams Simmons   And a woman shall lead them