For newspaper publishers, growing paid digital subscriptions will be their highest priority. The smartest ones will realize that no one is going to pay them for what they can get free elsewhere. So they’ll stop downsizing their newsrooms so that they can publish a sufficient amount of original and relevant journalism that has value for the price charged. Maybe some will even add journalists.
Those still putting digital advertising ahead of paid digital subscriptions are in danger of extinction. The smartest ones will continue to manage down the print business so as to optimize the profitability it can contribute until it is no longer profitable. Hastening its decline would be a mistake.
If they aren’t into data analytics to help problem-solving, they’re behind. If they don’t start utilizing AI, they will get behind. It’s all going to voice, so you better have your ear in the water and be experimenting. The really progressive ones will be studying blockchain to see how it will affect publishing.
Those that have the balance sheet will make strategic acquisitions to add to and accelerate revenue and EBITDA growth. They won’t acquire newspapers, though — that’s just more cost-cutting, not building new business models.
Jim Moroney is publisher and CEO of The Dallas Morning News.
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Charo Henríquez Training is an investment, not an expense
Taylor Lorenz Social and media will split
Betsy O'Donovan and Melody Kramer Skepticism and narcissism
Gordon Crovitz Serving readers over advertisers
Tracie Powell The muting of underserved voices
Monika Bauerlein The firehose of falsehood
Raney Aronson-Rath Transparency is the antidote to fake news
Corey Ford The empire strikes back
Julia Beizer A longer view on the pivot
Damon Krukowski Reviving the alt-weekly soul
Matt DeRienzo A recession, then a collapse
Craig Newmark Working together toward sustainable solutions
AX Mina Memes and visuals come to the fore
Imaeyen Ibanga Longform video leads the way
Sam Ford The year of investing in processes
Amie Ferris-Rotman More female reporters abroad (please)
Jessica Parker Gilbert Design connects storytelling and strategy
Adam Thomas Sharing is caring: The year of the mentor
Rodney Benson Better, less read, and less trusted
Pia Frey Address users as individuals
Millie Tran and Stine Bauer Dahlberg (Hint: It’s about your brand)
Cristina Wilson The year of the Instagram Story
Mike Caulfield Refactoring media literacy for the networked age
Ståle Grut Reclaiming audience interaction from social networks
Bill Keller A growing turn to philanthropy
Luke O'Neil The end is already here
Kinsey Wilson Facebook and Google: Help out or pay up
Jassim Ahmad Thriving on change
S. Mitra Kalita The arc of news and audience
Feli Sánchez The year for guerrilla user research
Mariana Moura Santos Think local, act global
Rachel Davis Mersey AI, with real smarts
Tim Carmody Watch out for Spotify
Joanne Lipman Journalists inventing revenue streams
David Skok Finding an information-life balance
Trushar Barot The Jio-fication of India
P. Kim Bui The reckoning is only beginning
Valérie Bélair-Gagnon Seeking trust in fragmented spaces
Nushin Rashidian Publishers seek ad dollar alternatives
Sam Sanders Shine the light on ourselves
Kristen Muller The year of the voter
Michelle Ferrier The year of the great reckoning
Jesse Holcomb Information disorder, coming to a congressional district near you
Jacqui Cheng Retailers move into content
Elizabeth Jensen Show your work
Rick Berke Value is the watchword
Steve Grove The midterms are an opportunity
Caitlin Thompson Podcasting models mature and diversify
Alexios Mantzarlis Moving fake news research out of the lab
Claire Wardle Disinformation gets worse
Justin Kosslyn The year journalists become digital security experts
Raju Narisetti Mirror, mirror on the wall
Ray Soto VR reaches the next level
Debra Adams Simmons And a woman shall lead them
Umbreen Bhatti The trust problem isn’t new
Sarah Marshall Loyalty as the key performance indicator
Jared Newman Venture funding and digital news don’t mix
Alfred Hermida Going beyond mobile-first
Jamie Mottram From pageviews to t-shirts
Doris Truong Computer vision vs. the Internet vigilantes
Borja Echevarría TV goes digital, digital goes TV
Kim Fox Audience teams diversify their approach
Matt Thompson Here come the attention managers
Niketa Patel Live journalism comes of age
José Zamora Revenue-first journalism
Caitria O'Neill The new court of public opinion
Monique Judge Letting black women tell their own stories
Jennifer Choi Standing up for us and for each other
Heather Bryant Building the ecosystems for collaboration
Hossein Derakhshan Television has won
Rachel Schallom Better design helps differentiate opinion and news
Hannah Cassius The year of the echo-chamber escapists
Ernst-Jan Pfauth Publishing less to give readers more
Sally Lehrman Trust comes first
Basile Simon We need better career paths for news nerds
Mary Meehan Real lives are at stake in rural areas
Lam Thuy Vo Breaking free from the tyranny of the loudest
Cory Haik Suffering from realness, pivoting to impact
Mary Walter-Brown Show a little vulnerability
Jim Moroney Newspapers have to be good enough for readers to pay for
Julia B. Chan Looking for loyalty in all the right places
Kawandeep Virdee Zines had it right all along
Alan Soon The rise of start of psychographic, micro-targeted media
Nicholas Diakopoulos Fortifying social media from automated inauthenticity
Matt Carlson Attacks on the press will get worse
Kathleen McElroy Building a news video experience native to mobile
Amy King Let’s amplify visual voice
Tanya Cordrey Finally, the seeds of radical reinvention
Joyce Barnathan It will be harder to bury the news
Frédéric Filloux External forces
Juliette De Maeyer A responsible press criticism
Carrie Brown-Smith Transparency finally takes off
Susie Banikarim R.I.P. Pivot to Video (2017–2017)
Matt Boggie The intellectual equivalent of the Dead Sea
Andrew Ramsammy The year ownership mattered
Zizi Papacharissi Women come back
Pete Brown Push alerts, personalized
Carlos Martínez de la Serna The new journalism commons
Daniel Trielli The rich get richer, the poor scramble
Cindy Royal Your journalism curriculum is obsolete
Nikki Usher The year of The Washington Post
Felix Salmon Covering bitcoin while owning bitcoin
Joanne McNeil Gatekeeping the gatekeepers
Molly de Aguiar Good journalism won’t be enough
Will Sommer The year local media gets conservative
Miguel Castro The arrival of the impact producer
Eric Ulken The year local publishers get smart(er) about change
Laura E. Davis Writing answers before you know the question
Andrew Haeg The year journalists become relationship builders
Rodney Gibbs Tech workers turn to journalism
Amy Webb Listen to weak signals
Sara M. Watson Feeds will open up to new user-determined filters
Dan Shanoff You down with OTT? (Yeah, DTC)
Pablo Boczkowski The rise of skeptical reading
Marcela Donini and Thiago Herdy Collaboration is the way forward for Brazilian journalism
Juleyka Lantigua Women of color will reclaim and monetize our time
Mario García Storytelling finally adapts to mobile
Brian Lam Sketchy ethics around product reviews
Renée Kaplan The year of quiet adjustments (shhh)
Lanre Akinola Making noise is not a strategy
Errin Haines At the ballot, it’s time to count black women
Eric Nuzum Beyond the narrative arc
Manoush Zomorodi Self-help as a publishing strategy
Tanzina Vega It’s time for media companies to #PassTheMic
Rasmus Kleis Nielsen The Snapchat scenario and the risk of more closed platforms
Vanessa K. DeLuca Women’s voices take center stage
Alice Antheaume Are you fluent in AI?
Dannagal G. Young Stop covering politics as a game
Emma Carew Grovum Newsroom culture becomes a priority
Jennifer Coogan The future is female
Alastair Coote The year of self-improvement
Michael Kuntz The only pivot that might work
Mi-Ai Parrish Blockchain and trust
Corey Johnson The pro-fact resistance
Helen Havlak Keywords, not publishers, power the world’s biggest feeds
Federica Cherubini The rise of bridge roles in news organizations
Aron Pilhofer We can’t leave the business to the business side any more
Francesco Marconi The year of machine-to-machine journalism
Jim Brady With the people, not just of the people
Nicholas Quah Stop talking trash about young people
Edward Roussel Eyes, ears, and brains
Mandy Velez texting is lit rn, fam
Vivian Schiller Pivot to tomorrow
Evie Nagy Pivot to mobile video frustration
Ruth Palmer Risks will grow for news subjects — especially minorities
Tamar Charney We get serious about algorithms
Kyle Ellis Let’s build our way out of this
Jennifer Brandel and Mónica Guzmán The editorial meeting of the future
Mira Lowe The year of the local watchdog
Yvonne Leow The rise of video messaging
Jarrod Dicker Honesty in advertising
C.W. Anderson The social media apocalypse
Lucas Graves From algorithms to institutions
Michelle Garcia Navigating journalistic transparency
Mariano Blejman News games rule
Marie Gilot No assholes allowed
Christopher Meighan Passive partnership is in the rearview
Richard Tofel The platforms’ power demands more reporters’ attention