Newspapers have to be good enough for readers to pay for

“Those still putting digital advertising ahead of paid digital subscriptions are in danger of extinction.”

For newspaper publishers, growing paid digital subscriptions will be their highest priority. The smartest ones will realize that no one is going to pay them for what they can get free elsewhere. So they’ll stop downsizing their newsrooms so that they can publish a sufficient amount of original and relevant journalism that has value for the price charged. Maybe some will even add journalists.

Those still putting digital advertising ahead of paid digital subscriptions are in danger of extinction. The smartest ones will continue to manage down the print business so as to optimize the profitability it can contribute until it is no longer profitable. Hastening its decline would be a mistake.

If they aren’t into data analytics to help problem-solving, they’re behind. If they don’t start utilizing AI, they will get behind. It’s all going to voice, so you better have your ear in the water and be experimenting. The really progressive ones will be studying blockchain to see how it will affect publishing.

Those that have the balance sheet will make strategic acquisitions to add to and accelerate revenue and EBITDA growth. They won’t acquire newspapers, though — that’s just more cost-cutting, not building new business models.

Jim Moroney is publisher and CEO of The Dallas Morning News.

Matt DeRienzo   A recession, then a collapse

Sally Lehrman   Trust comes first

Yvonne Leow   The rise of video messaging

Zizi Papacharissi   Women come back

Corey Ford   The empire strikes back

Matt Boggie   The intellectual equivalent of the Dead Sea

Sam Ford   The year of investing in processes

Mary Walter-Brown   Show a little vulnerability

Usha Sahay   Wallets get opened

Evie Nagy   Pivot to mobile video frustration

S. Mitra Kalita   The arc of news and audience

Julia Beizer   A longer view on the pivot

Will Sommer   The year local media gets conservative

Errin Haines Whack   At the ballot, it’s time to count black women

Raju Narisetti   Mirror, mirror on the wall

Aron Pilhofer   We can’t leave the business to the business side any more

Pete Brown   Push alerts, personalized

Corey Johnson   The pro-fact resistance

Sarah Marshall   Loyalty as the key performance indicator

Kawandeep Virdee   Zines had it right all along

Renée Kaplan   The year of quiet adjustments (shhh)

Lucas Graves   From algorithms to institutions

Mandy Velez   texting is lit rn, fam

Cristina Wilson   The year of the Instagram Story

Lam Thuy Vo   Breaking free from the tyranny of the loudest

Kristen Muller   The year of the voter

Matt Thompson   Here come the attention managers

Jennifer Coogan   The future is female

Julia B. Chan   Looking for loyalty in all the right places

David Skok   Finding an information-life balance

Molly de Aguiar   Good journalism won’t be enough

Dheerja Kaur   Fun with subscription products

Andrew Losowsky   The year of resilience

Dan Newman   A return to trust

Daniel Trielli   The rich get richer, the poor scramble

Tanzina Vega   It’s time for media companies to #PassTheMic

Sara M. Watson   Feeds will open up to new user-determined filters

Ståle Grut   Reclaiming audience interaction from social networks

Caitria O'Neill   The new court of public opinion

Marcela Donini and Thiago Herdy   Collaboration is the way forward for Brazilian journalism

Valérie Bélair-Gagnon   Seeking trust in fragmented spaces

Jassim Ahmad   Thriving on change

Hossein Derakhshan   Television has won

Jamie Mottram   From pageviews to t-shirts

Cory Haik   Suffering from realness, pivoting to impact

Jarrod Dicker   Honesty in advertising

Dannagal G. Young   Stop covering politics as a game

Alan Soon   The rise of start of psychographic, micro-targeted media

Michelle Garcia   Navigating journalistic transparency

Basile Simon   We need better career paths for news nerds

Sue Schardt   Jump the niche

Jacqui Cheng   Retailers move into content

Sydette Harry   Listen to your corner and watch for the hook

Amy King   Let’s amplify visual voice

Luke O'Neil   The end is already here

Joanne Lipman   Journalists inventing revenue streams

Edward Roussel   Eyes, ears, and brains

Millie Tran and Stine Bauer Dahlberg   (Hint: It’s about your brand)

Marie Gilot   No assholes allowed

Mario García   Storytelling finally adapts to mobile

Nicholas Diakopoulos   Fortifying social media from automated inauthenticity

Emma Carew Grovum   Newsroom culture becomes a priority

Andrew Haeg   The year journalists become relationship builders

Mi-Ai Parrish   Blockchain and trust

Kinsey Wilson   Facebook and Google: Help out or pay up

Helen Havlak   Keywords, not publishers, power the world’s biggest feeds

Mira Lowe   The year of the local watchdog

Nicholas Quah   Stop talking trash about young people

Alice Antheaume   Are you fluent in AI?

Mary Meehan   Real lives are at stake in rural areas

Kelsey Proud   No, no, no

Mariana Moura Santos   Think local, act global

Susie Banikarim   R.I.P. Pivot to Video (2017–2017)

Rodney Gibbs   Tech workers turn to journalism

Carrie Brown-Smith   Transparency finally takes off

Juleyka Lantigua-Williams   Women of color will reclaim and monetize our time

John Keefe   Scooped by AI

Rubina Madan Fillion   Unlocking the potential of AI

Emily Goligoski   Looking beyond news for inspiration

Kathleen McElroy   Building a news video experience native to mobile

Caitlin Thompson   Podcasting models mature and diversify

Nancy Watzman   Know thy TV

Manoush Zomorodi   Self-help as a publishing strategy

Feli Sánchez   The year for guerrilla user research

Rachel Davis Mersey   AI, with real smarts

Lanre Akinola   Making noise is not a strategy

Joanne McNeil   Gatekeeping the gatekeepers

C.W. Anderson   The social media apocalypse

Burt Herman   Things get real

Rachel Schallom   Better design helps differentiate opinion and news

Amy Webb   Listen to weak signals

Jake Levine   The return to now

Pablo Boczkowski   The rise of skeptical reading

Dan Shanoff   You down with OTT? (Yeah, DTC)

Christopher Meighan   Passive partnership is in the rearview

Hannah Cassius   The year of the echo-chamber escapists

Rick Berke   Value is the watchword

Jennifer Choi   Standing up for us and for each other

Imaeyen Ibanga   Longform video leads the way

Amie Ferris-Rotman   More female reporters abroad (please)

Eric Ulken   The year local publishers get smart(er) about change

Nathalie Malinarich   Peak push

Jared Newman   Venture funding and digital news don’t mix

Eric Nuzum   Beyond the narrative arc

Nushin Rashidian   Publishers seek ad dollar alternatives

Richard J. Tofel   The platforms’ power demands more reporters’ attention

Jesse Holcomb   Information disorder, coming to a congressional district near you

Matt Carlson   Attacks on the press will get worse

Tanya Cordrey   Finally, the seeds of radical reinvention

Almar Latour   Conquering calm

Brian Lam   Sketchy ethics around product reviews

Vivian Schiller   Pivot to tomorrow

Ernst-Jan Pfauth   Publishing less to give readers more

Steve Grove   The midterms are an opportunity

Ariana Tobin   Too tired to tap

Heather Bryant   Building the ecosystems for collaboration

Cindy Royal   Your journalism curriculum is obsolete

Laura E. Davis   Writing answers before you know the question

Mariano Blejman   News games rule

Jim Brady   With the people, not just of the people

Carlos Martínez de la Serna   The new journalism commons

Tracie Powell   The muting of underserved voices

Federica Cherubini   The rise of bridge roles in news organizations

Francesco Marconi   The year of machine-to-machine journalism

Kim Fox   Audience teams diversify their approach

Andrew Ramsammy   The year ownership mattered

Ray Soto   VR reaches the next level

Frédéric Filloux   External forces

Debra Adams Simmons   And a woman shall lead them

Tim Carmody   Watch out for Spotify

Alfred Hermida   Going beyond mobile-first

Sam Sanders   Shine the light on ourselves

Miguel Castro   The arrival of the impact producer

Alastair Coote   The year of self-improvement

Taylor Lorenz   Social and media will split

Niketa Patel   Live journalism comes of age

Jennifer Brandel and Mónica Guzmán   The editorial meeting of the future

Pia Frey   Address users as individuals

Juliette De Maeyer   A responsible press criticism

Doris Truong   Computer vision vs. the Internet vigilantes

José Zamora   Revenue-first journalism

Rasmus Kleis Nielsen   The Snapchat scenario and the risk of more closed platforms

Trushar Barot   The Jio-fication of India

Felix Salmon   Covering bitcoin while owning bitcoin

Rodney Benson   Better, less read, and less trusted

Bill Keller   A growing turn to philanthropy

Michael Kuntz   The only pivot that might work

Jessica Parker Gilbert   Design connects storytelling and strategy

Elizabeth Jensen   Show your work

Craig Newmark   Working together toward sustainable solutions

Joyce Barnathan   It will be harder to bury the news

Borja Echevarría   TV goes digital, digital goes TV

Alexios Mantzarlis   Moving fake news research out of the lab

Neha Gandhi   Filler killers

Adam Thomas   Sharing is caring: The year of the mentor

Claire Wardle   Disinformation gets worse

Monika Bauerlein   The firehose of falsehood

Nikki Usher   The year of The Washington Post

Mike Caulfield   Refactoring media literacy for the networked age

Monique Judge   Letting black women tell their own stories

Umbreen Bhatti   The trust problem isn’t new

Kyle Ellis   Let’s build our way out of this

Charo Henríquez   Training is an investment, not an expense

Ruth Palmer   Risks will grow for news subjects — especially minorities

Vanessa K. DeLuca   Women’s voices take center stage

Tamar Charney   We get serious about algorithms

Michelle Ferrier   The year of the great reckoning

P. Kim Bui   The reckoning is only beginning

Raney Aronson-Rath   Transparency is the antidote to fake news

Justin Kosslyn   The year journalists become digital security experts

Paul Ford   Go global

An Xiao Mina   Memes and visuals come to the fore

Damon Krukowski   Reviving the alt-weekly soul

Betsy O'Donovan and Melody Kramer   Skepticism and narcissism

L. Gordon Crovitz   Serving readers over advertisers

Jim Moroney   Newspapers have to be good enough for readers to pay for